Your favorite dog shampoo fragrance might not be his favorite Did you know that 10 % of a dog’s brain processes olfactive impressions while a human’s only 0.3 %? That means your dog’s sense of smell exceeds yours 13 times! Dogs’ heightened
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Angel Activist
Minimizing Impact on Society and Planet Angel Activists want change, and they want to achieve it in a gentle way. That means they are as serious and committed as others, in their very own way! People in this group continuously
Autumn in the Air
Let us just pause for a minute and savor the flavor of the season. For many of us, Autumn is a favorite time of the year. Do you harbor a fond memory of picking apples with your family? Do you
Finding the Cleanest Air in the World
Our Expeditions of Discovery Embark on unique journeys with Symrise to discover exotic locations where nature reigns supreme. We’re on the hunt for stimulating scents and flavors that serve as inspiration to our creative teams who work to bring these
Feeling Clean during Covid-19
The world looks different from where we were a year ago. Hygiene was something many of us took for granted. It was a passing thought while washing our faces before bed or wiping our children’s hands. But, the Covid-19 pandemic
Of Blue Gold and White Angels
Although lavender was first used by the Romans who used it to scent their baths, beds, clothes and hair more than 2000 years ago, today lavender is an easily recognizable symbol of the south of France. Famously cultivated in the
K-Beauty, All Grown Up and Here to Stay
Beauty is more diverse than ever. The more we travel, the more we understand that inspiration can be found on every continent, in every region and within every culture. Our fragrance team scours the world of beauty to uncover trends that are taking hold across the globe …
Self-Care Isn’t Selfish
Health and wellness trends have been gaining momentum over the last few years as we’ve transitioned our thinking from want to need. Years ago, we might have considered the act of focusing on our own well-being a luxury, something for
Are Dogs the New Kids?
In the old days, dogs stayed outside; if they were spoiled, they had a doghouse. We tossed our table scraps in their food bowls and threw them a bone every once in a while. In those days, dogs had a purpose. They kept intruders away, herded farm animals or retrieved game while hunting.
Lo’cation Lo’cation Lo’cation
What’s Most Important Is Where You Actually Are Right Now Our dreams of island hopping may have been suspended this year, but that hasn’t stopped us from seeking innovative ways to travel, explore and enjoy some time away. We all