The rise of C-beauty K-beauty? Tried it. J-beauty, done that? You might ask yourself what nation will claim the fame among locally inspired beauty trends next? We vote for C-Beauty, aka Chinese Beauty! Did you know C-beauty continues to experience
Russian Remix – Preserved Beauty
Russian Remix – Preserved Beauty A group of chattering women in fashionable coats duck out of the crisp Moscow air into a humid, warm spa entrance. ‘Banya’, it says, which stands for traditional Russian steam baths. They check-in for an
The Empowered Hijabista
The ladies are taking a day out; a group of girlfriends meet at their favorite cafe to indulge and talk about all things fashion, beauty, and gossip. And, of course, they capture and share their experience via Insta. What makes
African Beauty, Young, Vibrant and Proud
Make room at the table African beauty has pulled up a seat. Home to the youngest population globally, Africa holds the hot spot for young, educated metropolitan individuals. A region in perpetual movement, it showcases a kaleidoscope of ethnicities and
The Scents of Shangri-La
Imagine yourself strolling on the sidewalk on a bright spring day. A stranger passes by, leaving a fleeting record of scent for you to explore – an enchanting blend of floral perfumery: neroli, tuberose, ylang-ylang, and magnolia. So far, so
J Beauty: fostering that certain (skin) glow
As a beauty fan, you keep tabs on the latest in skincare shifts and movements. And while you may know other “alphabet” beauty trends, we would like to introduce to you the newest letter bubbling up across the industry: J-Beauty.
Aussie Beauty
A Rising Power Hitter Today, we’re taking you along with us to Australia, one of our favorite places for beauty and fragrance inspiration. As a young country (formally established in 1901) with the oldest continuous culture, Australia is the new
K-Beauty, All Grown Up and Here to Stay
Beauty is more diverse than ever. The more we travel, the more we understand that inspiration can be found on every continent, in every region and within every culture. Our fragrance team scours the world of beauty to uncover trends that are taking hold across the globe …