Beauty meets oral care
Oral care often feels like a chore. Using the right tools – it can become a treat. The 2024 Healthy Beauty Award winners give proof to this. They include innovative products like a smart electric toothbrush, a sleek retainer cleaner, and a zesty mouthwash. These products make brushing, rinsing, and flossing more enjoyable. They offer benefits such as improved plaque removal, enhanced gum health, and a refreshing experience.
Creative collaborations also add to the trend. For instance, Sanrio recently teamed up with MOON Oral Beauty to celebrate Hello Kitty’s 50th anniversary with a unique limited-edition collection. This includes an electric toothbrush and strawberry mint toothpaste, adding a fun twist to your daily routine. The toothbrush, priced at $79.99, features five custom sonic modes, a two-minute timer, a USB charging base, a travel case, and two brush heads. The vegan, cruelty-free toothpaste, in a playful pastel pink, brings joy to brushing. Moon founder Shaun Neff emphasizes the collaboration’s goal to make oral care enjoyable. The Hello Kitty toothbrush, also a collectible, promises to brighten your morning with its advanced features and six-week charge.
The skinification of oral care
A new wave of oral care brands is also trending. They are repositioning toothpaste as skin care for your mouth. Dental care brands are adopting beauty buzzwords like “prebiotic,” “microbiome,” and “peptides.” This trend, known as “skinification,” applies skincare concepts to non-skincare products, promoting the idea that your entire body, including your mouth, deserves careful attention. For instance, prebiotics in toothpaste can help maintain a healthy balance of bacteria in your mouth, similar to how probiotics work in skincare products.
Brands like Theodent, OJook, and Dr. Brite offer luxurious indulgences. Theodent, for example, uses Rennou, a patented compound from cacao fruit. Beauty’s focus on the skin microbiome also influences oral care. French brand Gallinée offers toothpaste with prebiotics to support beneficial bacteria in your mouth. Also luxury ingredients like diamond dust are making their way into oral care, as seen in Icy Bear Dental Care’s whitening toothpaste.
Innovations and trends
With all these innovations, the oral care market is projected to reach $58.94 billion by 2027. Including elevated oral health routines that are influencing the skinification of oral health products. Rising awareness around dental health and aesthetics is driving conversations about oral care.
Thanks to these developments, oral care extends beyond morning and evening routines with convenient on-the-go solutions like New Zealand-based byebyebad’s Prebiotic Mouth Refreshers. These sprays soothe, refresh, and eliminate harmful bacteria, providing a sense of reassurance. UK startup SURI offers a travel case with a UV light to house its rechargeable toothbrush. It also extends to retainer care with Zima Dental’s Dental Pod, which cleans retainers in five minutes.
On top of all this, consumers seek products that extend the lifespan of their oral investments, including dental treatments, orthodontic work, and overall oral health. Italian brand Piuma Care combines toothbrush bristles with gum-friendly ingredients like vitamin C, echinacea, and bamboo carbon, enhancing oral wellbeing for up to two months.
Embrace the future of oral care
The future of oral care lies in innovation and skinification. With new products and trends, oral care is becoming a significant facet of self-care. Want to learn more? Check out the Symrise Oral Care podcast for more insights! Will you try out any new oral care innovations? Comment below!
