Ideating for the next-gen consumer
Approximately 70% of the immune system originates in the gut – says modern science. That insight highlights a strong connection between digestion and overall health. With this knowledge, consumers are rethinking their routines. They’re chasing energy, immunity, balance, and hydration. Wellness becomes intentional, personal, and a conscious decision.
As a result, a new wave of health-focused innovation is taking shape. Nutrition, sensory experience, and wellness come together via personal, cross-disciplinary solutions. Global gut health and hydration products reflect this shift. Formulas grow smarter. Postbiotics, precision fermentation, and microbiome-focused blends gain traction. Probiotic and prebiotic drinks now target digestion, ease feelings of fullness, and support overall well-being from within. The goal? A diet that feels good and tastes better. Curious where this ecosystem leads? Read on!
Ready-to-drink innovation accelerates
Are you constantly heading somewhere? The ready-to-drink (RTD) category continues to evolve, appealing to those seeking convenient ways to support their gut health on the go. One brand, microbz, employs the way nature has supported human health for centuries. The drinkable shot brand harnesses bacteria directly from UK soil and ferments them with generous doses of medicinal herbs and minerals. The result? An award-winning supplement (British Vogue & Wellness From Within Gold, 2024) designed to ease gut issues linked to a depleted microbiome. The fermented product, with a pH of 3.2, was designed to survive stomach acid and was formulated as a liquid for improved absorption. Another UK-based development, Remedy Drinks, offers a range of fermented beverages rich in live cultures and probiotics. From kombucha to gut-friendly tonics, Remedy provides a refreshing and effective way to support digestive health. These drinks taste good and are also packed with antioxidants and probiotics to support your gut health every day.
Healthier hydration products
Also driven by on-the-go wellness trends, healthier hydration products are quickly becoming the drink of choice in workplace convenience channels. Alex Edwards, Senior National Sales Director for Hint Inc., says consumer demand for “better for you” options is growing in the workplace. Hint’s flavored waters tap into that shift. The still versions utilize essential oils to achieve a naturally fruity taste. The sparkling line adds electrolytes for a refreshing, fizzy boost. Convenience, he adds, continues to play a major role in workplace channels. Grab-and-go with free of sugar, calories, or sweeteners help consumers stay hydrated with Hint all day long!
Along with the rise in wellness programs among corporations, employers have begun stocking break rooms and vending machines with improved hydration products. Matt Levine, Founder of Chlorophyll Water, says: “There is a growing shift toward functional beverages that support wellness, energy, and hydration.” Chlorophyll Water offers a plant-powered mountain spring water that meets the standards of the Clean Label Project. They have tested their products for more than 90 environmental toxins, harmful chemicals, and plasticizers. The chlorophyll-enhanced water contains essential vitamins A, B12, C, and D.
Smart formulations for everyday wellness
Symrise continues to prioritize tailored solutions that support digestive health and overall well-being. Responding to this demand, the team developed Prunease™, a novel prune juice concentrate from the diana food™ portfolio. In partnership with Guangdong Provincial Hospital of Traditional Chinese Medicine and the University of Technology, Symrise conducted a clinical trial with 38 participant volunteers experiencing digestive irregularity. After two weeks, findings suggested the role of the concentrate, at a low dose of 15ml, in supporting normal bowel function and activity.
The diana food™ portfolio features natural ingredients designed to support daily wellness. These clean-label options offer a simple, effective alternative to traditional sports drinks. Acerola adds vitamin C to support energy. Coconut water provides potassium to help muscles work properly. Bee4Perf™ includes plant-based compounds that may support physical performance.For joint health and mobility, Chondractiv™ Move blends collagen, hyaluronic acid, and other nutrients. These solutions are made to support active lifestyles and help people feel their best every day.
From seasonal sips to smart supplements, summer represents the ideal time to refresh routines, support digestion, and stay balanced. As consumers look for functional benefits in every bottle, the intersection of hydration, mobility, and gut health continues to shape the next generation of wellness drinks Discover how Symrise and the diana food™ portfolio support brands with natural ingredients and smart, lifestyle-focused solutions!
