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Home  /  Smell It, Taste It  /  Mindful snacking: innovation in dried fruit products
Smell It, Taste It

Mindful snacking: innovation in dried fruit products

Oct 31, 2024

A sweet history

Have you ever wondered how fruit drying came about? Humans have used this ancient technique for centuries. It removes most of the water from fruit, concentrating its natural sugars. This results in a sweeter, more intense flavor. Dried fruits are nutrient-dense and a good source of bioactive/phytochemicals. Some of the earliest evidence of dried fruit comes from Mesopotamia, from 2000-1700 B.C. The Bible already mentions dried figs and raisins.

Fast forward to today, and the global Dry Fruit Market is thriving. Valued at USD 10.93 billion in 2023. It is projected to grow to USD 16.26 billion by 2030, with an impressive 5.8% CAGR. Dried fruits such as dates, grapes, prunes, and apricots remain essential to healthy snacking. Whether through traditional sun drying or modern dehydrators, they provide a rich source of antioxidants and fiber. Regions that lead in the Dried Fruit Market include North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

The demand for dried fruit has also surged, with more accessible access to fresh fruit. While a fresh apricot lasts about a week, a dried apricot can stay flavorful for up to a year. Explore the world of dried fruit, its health benefits, snacking innovations, and emerging trends!

Innovation & mindful snacking

Symrise attended the recent Winter Fancy Food Show, highlighting the innovative Kankitsu Labo Dry Candied Japanese Citrus Peel, featuring Yuzu, Amanatsu, Iyokan, Kawachi Bankan, and Blood Orange from Setouchi. Similarly, at the health-focused Expo West trade show, Brother International introduced its new product: dried Fuji Apples Infused Fruit Crisps! Soaked with raspberry, blueberry, or strawberry juice, they got freeze-dried for a crispy and fruity flavor combination. Redefining snacking, each bag offers two cups of fresh fruit, more than the 2015-2020 Dietary Guidelines advise consuming daily. An entire bag contains just 90 calories. The Freeze-Dried Infused Fruit Crisps come peanut-free, tree-nut-free, soy-free, dairy-free, gluten-free, Kosher, and non-GMO. Current evidence suggests that the effects of dried fruits on gut microbiome, cardiometabolic disease risk, bone health, and diet quality are promising!

Sun-Maid recently unveiled Farmstand Reserve, a grown-up snack line. It features Dried Mixed Berries (cranberries, Bing cherries, and blueberries), Sea Salt Chocolate Coated Banana Chips, Dried Whole Cranberries, and Sea Salt Cocoa Caramel Dusted Raisins. Dr. Susan Albers, a leading expert on mindful eating, has partnered with Sun-Maid to highlight the importance of “mindful snacking.” These snacks present the perfect portable option. They’re compact enough to fit in a work tote, gym bag, or diaper bag without taking up much space. Make sure to check out their Dried California Zante Currants, too!

At the World Innovation Awards 2024, Soul Fruit unveiled their crunchy freeze-dried fruit crisps, each bag providing one of your five daily servings of fruit. The brand’s fruitrition page fully explains the attributed health benefits of Dragon fruit, Jackfruit, and Keo Mango, from regulating blood pressure to enhancing memory and boosting mood. Also, check out Zingy Zoo’s Freeze-Dried Fig Slices, perfect for snacking, decorating, or adding to smoothies!

Trending bites: when TikTok tastes hit retail

The transition of TikTok trends into retail products shows social media’s powerful impact on consumer behavior. Products that go viral on TikTok often experience a spike in demand, pushing manufacturers and retailers to act quickly. Dried fruit has experienced that, too. A great example is the viral TikTok Freeze-Dried Fruit “Cereal” clip that has captured attention. 

Whether you enjoy dried fruits as a snack, in recipes, or as part of a festive spread, they bring versatility and flavor to any occasion.How do you incorporate dried fruits into your routine? Share your favorite ideas and tips below!

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