We have entered 2025, and food has evolved into so much more than what we eat—it’s become a lifestyle, an art form, and, for some, a status symbol! Gone are the days when meals just meant nutrition or comfort. Today, every bite, sip, and snack tells a story about who we are, what we value, and how we lead our lives.
Food now stars in the stories we tell about ourselves. Scroll through Instagram, and you’ll see it everywhere: from London’s @laurakhoshaba, who documents Harrods’ decadent food halls, to the US duo @sistersnacking, sampling jaw-dropping $227 Ballerina Farm pastries. These meals mean so much more than just food. They are forming memory-making moments! They’re aspirational, meticulously curated, and almost too beautiful to eat.
Even the once-humble chicken salad has experienced rebranding. Bethenny Frankel, the mastermind behind Skinnygirl, has made a project to critique this staple’s “elite” versions, diving into the fine line between simple and special. Meanwhile, everyday people are finding ways to elevate their daily meals. Office workers like @jensintec and @MeganKittyEats turn their cafeteria spreads into envy-inducing reels, while college student @gliocius transforms basic campus fare into culinary inspiration. This conveys a clear message: food serves as your canvas no matter who you are!
Erewhon: where groceries become couture
If one brand captures the spirit of food as status, then we need to talk about Erewhon. This LA-based luxury grocery chain has redefined what it means to shop for groceries. A $20 smoothie here would feel neglected if you called it a drink. It offers you a badge of belonging to a particular lifestyle. With sleek stores, meticulously curated products, and an Instagram aesthetic that screams exclusivity, Erewhon has created a place where shopping feels like an event. Even the grocer’s kraft paper tote bags have achieved cult status, becoming so coveted they’re resold on eBay and inspiring chic, eco-friendly reusable versions—reminiscent of Trader Joe’s reusable mini tote bags, which have gained similar notoriety for their practicality and collectible charm.
Surprisingly, Erewhon’s revenue per square foot achieves four times the amount of the grocery industry average. People are buying so much more than groceries. They’re buying into a story, a vibe, a community. Across the pond, the Delli app channels a similar energy, connecting people with boutique food makers and artisan brands. These platforms blur the line between food and fashion—turning dinner into a deliberate act of self-expression.
When fashion and food melt together
Luxury brands have noticed this cultural shift and are leaning into it. Louis Vuitton’s chocolate boutiques in Paris, Shanghai, and Singapore have made chocolate as desirable as their iconic handbags. Collaborations like Michael Kors x BAsDBAN or Miss Dior x Grid Coffee infuse culinary moments with high-fashion flair. Loewe’s heirloom tomato bag—a quirky and coveted accessory—proves that even vegetables can become part of a style statement.
And then let’s talk about the artistry. French floral designer @glenn.arvor adds fresh produce to his stunning arrangements, creating pieces that feel alive, organic, and earthy. New Zealand’s Amy Yip turns cakes into sculptures that look more at home in a gallery than a dessert table. Meanwhile, Japan’s @ika_miniature takes “tiny food” to new heights, crafting intricate replicas that make you pause and marvel. These playful trends remind us that food can move, surprise, and deeply connect us.
Why food matters more than ever
This obsession with food offers valuable extras to aesthetics and indulgence. It creates a connection. Food has become a way to ground ourselves in a volatile world. Whether you buy yourselves a $20 Erewhon smoothie or a homemade tomato salad, something feels comforting about the shared rituals of eating, celebrating, and creating.
This also happens with the recent rise of vegetable-inspired fragrances (tomato leaf, anyone?), which echo a similar longing for natural, nostalgic, and unexpected pleasures. Food and fragrance are merging, breaking boundaries to offer fresh ways to share our stories and connect. As food evolves into art and identity, what you put on your plate may rival what you put in your closet or on your wrist. The meals we share and the treats we post are delicious—and a way to define ourselves! Let us know about your favorite snack or meal to share with friends. Comment below!
