Clinical grade Ayurvedic beauty leads past merely ‘clean’
Excited to embark on a 5,000-year journey through beauty rituals? While ‘clean’ beauty once dominated the scene, it’s now paving the way for new, exciting trends and innovations. In a recent Harris Williams Health & Beauty survey, 91.9% of beauty consumers today believe product efficacy outweighs ‘clean.’ Instead, a shift towards blending performance with ancient Ayurvedic plant-based, moving beyond just the clinical approach.
Ayurvedic holistic skincare
Imagine a significant change in the beauty industry when giants like Estée Lauder and Puig began investing heavily in Ayurvedic brands based in India. Present-day skincare advancements give a testament to the seamless blend of contemporary science with ancient wisdom. This harmonious convergence celebrates the intersection of psychodermatology and Ayurvedic principles, promising groundbreaking innovations for healthier skin.
With this in mind, learn about the idea of the intricate relationship between the mind and skin. Conditions such as psoriasis, eczema, and rosacea transcend surface-level manifestations, and may serve as barometers of internal equilibrium. Ayurveda introduces the concept of doshas—three fundamental energies contributing to our physiology and skin health.
Delving into the intricacies of Ayurvedic doshas, you learn about how they can play a supporting role in skin health. Visualize the vata dosha, reminiscent of the wind, causing dryness, while the fiery pitta dosha exacerbates inflammation. An imbalance in the earthy kapha dosha, especially in harsh environmental conditions, can also lead to congestion and pore dilation. Among these doshas, fiery pitta types often grapple with skin inflammation and sensitivity, potentially compromising skin integrity and increasing vulnerability at the dermal-epidermal junction.
Transitioning to contemporary applications of Ayurveda, Puig’s Kama Ayurveda, co-founded by Vivek Sahni in 2002, entered the UK beauty market in June 2023, boasting 65 standalone stores in India and 75 concessions. Offering on-site consultations with Ayurvedic Vaidyas, including traditional pulse readings, Sahni’s brand prioritizes sustainability and leverages Ayurvedic principles to support elephant rewilding initiatives in India.
Industry experts predict the global market for Ayurveda products will reach $21.2 billion by 2028. The latest figures reveal an unprecedented surge in interest, with searches for ‘Ayurveda beauty’ skyrocketing by 213% in the UK last year. Clearly pioneering in the field, online retail giant Lookfantastic reported a remarkable 71.67% spike in ‘Ayurveda’ searches during the same period.
Mintel’s Beauty and Personal Care Research points to a burgeoning fascination with Ayurvedic solutions in mainstream beauty products. These natural compounds, often derived from herbs, work in harmony with the body’s processes. Take salicylic acid, a common ingredient found naturally in herbs.
Hair health on the rise
The rise of Indian skincare and hair products infused with Ayurvedic wisdom is making waves. In comparison to remedies that address only symptoms, Ayurveda wants to target the root cause of issues. Among the standout options for luxurious locks is Fable & Mane Ayurvedic Hair Care.
Created by sibling founders Akash and Nikita Mehta, inspired by their grandmother applying oils, it sees a third-year expansion in 2024 to new territories. The duo focuses on creating volumizing products tailored for fine to medium hair types often weighed down by excessive hydration. After the iconic Hair Oil flanker this year, they are also launching a broader expansion into styling. The brand has garnered a massive cult following, with #fableandmane achieving over 81 million views on TikTok.
Indigenous Indian fragrances receiving recognition
The global fragrance industry enthusiastically embraces India’s exquisite scents, from the enchanting jasmine to the luxurious sandalwood and oud. Niche brands like Call of the Valley, LilaNur, and Bombay Perfumery are ushering in a new era, elevating these exquisite fragrances onto the global stage.
According to Euromonitor International, the luxury fragrance market in India is poised for remarkable growth, projected to swell from $198.5 million to $228.2 million by 2024.
In India, scent culture saturates daily life—from fragrant homes to bustling streets and flower-adorned hair. This sensory tapestry of spices, herbs, and intoxicating blooms steeped in tradition. Now, brands are embracing this heritage, exploring ancient beauty solutions, and honoring Ayurvedic principles. This revival empowers Indian-founded brands and enchants fragrance enthusiasts worldwide.
Share your thoughts below on the ingredients and brands that ignite your senses.
