A beer state of mind

Beer lovers unite! With the leaves changing color and a chill in the air, new brews offer options to also attract beer avoiders. While craft beers continue to dominate, innovative flavors and creation techniques cater to diversifying palates. With sustainability at the forefront, breweries prioritize local ingredients and eco-conscious packaging. The intersection of health and enjoyment has also given way to lighter and low-alcohol brews, appealing to balanced lifestyle enthusiasts.

If you truly love beer, you already know the 188^th Oktoberfest Festival from September 16 in Munich, Germany. Along with traditional costuming of loferls (calf warmers), dirndl skirts, braids, and charivari (trinket chain accessories), Oktoberfest ushers in emphasis on beer. Germany holds first place for beer production, with over 1,500 breweries and 5,000 beer brands in the country.

If you join the festivities – Prost! If you have to stay away, you may invite friends for a global brewtastic celebration in your home.

Craft beer brewers are craving chocolate

What tastes better than a cool beer? Beer plus chocolate. Several major craft brewers have incorporated chocolate into their latest offerings. Firestone Walker Brewing Company, with roots in winemaking, distinguishes itself by aging beers in oak barrels. The company now offers canned options, including their fall beverage, the Mocha Dolce Nitro Stout. The brew aims at “warming your soul for the fall and winter seasons.” This smooth, creamy beer made with coffee, cocoa nibs, and vanilla beans will put some pep in your step! Alesmith’s Speedway Stout comes with dominant flavors of chocolate and roasted malts, finished with toffee and caramel.

Variety packs and options are trending

Variety remains the spice of life. Little surprise that 2023 has become the year of craft beer variety packs. Hong Kong-listed Budweiser Brewing Asia-Pacific recognizes that Chinese consumers shift away from luxury, craft beer, and high-priced specialty packaged beer, with gift boxes selling well. One tasty, affordable option to consider —Tröegs Canthology Volume 2. Brewed in Hershey, Pennsylvania, the pack features an assortment of Perpetual IPA, Sunshine Pilsner, Field Study IPA, and Lollipop Double IPA. IPAs are also trending, which stands for India Pale Ale, rooted in a long British history of beer production.

Refreshing the beer market

Top beer brands seek a refresh as Gen-Z and other generations embrace sober curiosity in their drink choices. Heineken launched Heineken Silver, a 4% alcohol premium lager option that caters to a younger audience with a crisp taste in a can. Heineken also connects gamers on a new worldwide digital platform called Beer Matchmaking. The initiative forms a part of Heineken’s “Not All Nights Are Out” campaign. It recognizes that many young adults may engage more in gaming than drinking beer. Heineken released collectible editions of packaging inspired by different types of games. They are featuring a QR code that directs consumers to the platform. To appeal to techies, Guinness released Nitrosurge (powered by a USB cable), only available in Ireland for now. Stella Artois meets customers at their location. They partner with Uber Eats for a USD 50 gift card when consumers purchase a Stella Artois on UberEats. Additionally, booking a table through Yelp gives customers a complimentary round of beer!

Innovative applications of beer and brewing

As environmentalists speak to water consumption, Japanese brand Suntory released a Beer Ball containing a 16% brew. Consumers can dilute it to taste with sparkling mineral water. With Japan early to innovate, become the first among your friends to try! Japanese sportswear group Goldwin prepares to launch a group of beer-brewed lab-grown materials from biotech start-up Spiber this fall.

Beer makes beauty headlines 

Last year, in a pitch to Gen Z, Coors Light launched Chill Polish. It turned from slate gray to Coors Light Blue at the ideal beer-drinking temperature. The marketing wanted to engage women beer drinkers and “a growing cohort of young men who have embraced nail polish.” Interestingly, beer-infused beauty has become directional, according to Trendhunter. You might have heard about the benefits of beer for your hair care. This includes a wave of new shampoos, including anti-dandruff. The Craft IPA Shampoo by Duffy’s Brew works perfectly with dry autumn locks. Finally, watch for Beer by Pisello Parfum, a gender-neutral, beer-inspired woody aromatic fragrance. Similarly, Peroni released beer cocktail perfumes with Ellis Brooklyn, with its favorite Super Amber, intended to conjure an evening in Roma!

With options to appeal to every taste and flavor preference, consider all the innovative ways you can try beer this fall season. Share your favorites in the comments below!

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Scented Journeys: Discovering Captivating East Asian Fragrances

Prepare to get captivated as you delve into the fascinating world of East Asian fragrances. Once people in the region considered them mere substitutes for deodorants. Meanwhile, perfumes have emerged as a powerful expression of individuality and a conduit to a heightened sense of well-being for the vibrant Gen Z in Asia. 

China represents the largest fragrance market, followed by South Korea and Hong Kong. The prestige fragrance market in Asia is projected to hit an astonishing US$3.177 billion in 2022 with an annual growth rate of 6.24% until 2025. The allure of scents has taken the region by storm, including perfumes, scented sticks, and fragrant skincare. 

Let’s embark on a voyage to explore trending East Asian fragrances. Ignite your senses and create an intimate expression of self.

Fu Sheng Liu Ji 

Embark on a journey inspired by guochao. This brand pays homage to “the romance of China.” It uses patented technology to overlap aromatherapeutic base notes with top notes. With this, users can experience the scent in multiple cycles. Fu Sheng Liu Ji (馥生六记) evokes scenes and moods reminiscent of ancient tales. Picture swirling tendrils of smoked incense, conjuring the mystical ambiance of ancient temples. 

The fragrance notes evoke smells and moods of blending ink, parchment, pu-er tea, fresh ginger, cape jasmine, and the caress of Buddha’s hand. The experience gets heightened with perfume caps replicating the look of cattail fans and hand-crafted porcelain bottles from Yongle kiln, celebrating local craftsmanship and long-loved techniques.  

Aromapre 

Indulge in the aromatic tapestry of Japan with AromaPre, Japan’s first* original aroma service dedicated to gifting aromas. Unleashing the power of natural essential oils, Aromapre beckons you to experience a personalized olfactory odyssey. Enter the realm of the “aroma card,” a divine gift for any recipient. AromaPre meticulously blends 26 types of aromatic oils to create a bespoke elixir. 

Expertly curated blends cater to every soul, from childhood whimsy to the cosmic aroma of the zodiac signs. The final experience, accompanied by an exquisite aroma of stone, arrives to help the recipient transcend ordinary moments. 

Born To Stand Out 

In the heart of Seoul, a fragrance revolution takes flight with BornToStandOut, a gender-inclusive fragrance brand. This spirited brand challenges the confines of conservative Korean society. It invites you to embrace your most authentic stand-out self. Founder Jun Lim left the world of finance to pursue his creative dreams and infuse each perfume with a bold artistic vision. Let out your inner rebel with their slinky, unisex collection of smooth fragrances that defy convention. 

The unique scents come in artful, ethical packages, and sustainable bottles. Each got crafted from white porcelain and with a re-use design. It interprets the elegant Joseon-era wine bottles in a modern way. They carry provocative scent titles, like “Drunk Lovers,” “Unholy Oud,” and “Sex & Cognac.” Often, they elicit the taste buds with musk blending with notes of basmati rice, almond, vetiver, and cetalox. 

Maison de Lasie

Now to Maison de Laise, a fragrance house hailing from the vibrant city of Singapore. Maison de L’Aise seamlessly marries the exquisite techniques of fine French perfumery with the rich traditions of Asia. This combination presents an array of unique and familiar fragrances that capture the spirit of cultural fusion. 

One fragrance, Lost Lovers, invites you to experience a symbolic journey through life that offers delicate notes of rose, sandalwood, and vetiver. This scent finds its place within Maison de Lasie’s “Nanyang” perfume chapter, a trio of fragrances. Each possesses its own identity and mood, drawing inspiration from countries in Asia.

What will you try first? 

Above, you have read about five indulgent fragrances hailing from Asia, and of course, perfumers worldwide got inspired by Asian scents for generations. For example, consider China’s love affair with the peony, once considered a symbol of the country during the Tang dynasty. The peony symbolizes love, prosperity, and beauty. This monarch of the flowers stands as a natural ambassador to the scents of Asia and appears in fragrances worldwide. 

The allure of these fragrances lies in their captivating scents, the stories they tell, and the emotions they evoke. So, let’s embrace the power of scents and their remarkable impact on our memories, moods, and experiences in life’s journey. 

Do you plan to try any of these evocative fragrances with their deep connections to Asia? Tell us in the comments and share your recommendations! 

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Upgrade Your Home Atmosphere with Pleasant Fragrances

Let’s set the scene—you’re coming home after a long day’s work or a vacation. You turn the key, open the door, and breathe in deeply. Ah, this smells like home! Many of us enjoy giving our homes a unique scent. In recent years, homes have become multi-functional spaces where people work, socialize, and unwind. As a result, home fragrances have become a way for consumers to quickly change the mood of a room and switch between different activities. As a result, the home fragrance market has seen continuous year-over-year growth.

According to Euromonitor’s Lifestyles Survey, consumers are increasingly prioritizing “time for themselves,” with this sentiment doubling from 12% in 2015 to 24% in 2021. Gen Z, in particular, strongly emphasizes mental well-being, with 82% of young Europeans considering focusing on happiness and mental health essential. Aesthetics also remain crucial as consumers seek to upgrade their living spaces and share their designs on social media. For example, the #Candles hashtag has attracted 4.7 billion views on TikTok and almost 19.6 million posts on Instagram. To learn more about adding a fragrant touch to your, keep reading below: 

Bringing nature home

Over 40% of Brits say that spending time in nature has become essential for their well-being since the pandemic’s start. As a result, candle brands are formulating fragrances that harness the mental health benefits of outdoor environments. US hair care brand Ceremonia has launched into home fragrance, channeling its signature “rainforest in bloom” scent in a candle. UK candle brand Daydreamin’s Storm Chaser echoes the aroma of a rainstorm with a blend of herbal moon tea leaves and smoky guaiac wood. Finally, LeVerden’s Bamboo Forest candle taps into natural healing rituals and calms the mind with notes of pine and coriander.

Embracing authentic feelings 

US-based Ash + Ruin “candles for the end of the world” reject the notion of only happiness. Instead, they encourage consumers to embrace the macabre and find empowerment in the darkness. The brand’s black vessels and sinister names, such as Blood Wedding, urge consumers to honor theatrical and temperamental moods. Similarly, Anecdote Candles’ 2022 Candle of the Year, Smells Like High Hopes and Low Expectations, aims to ground users in reality. Meanwhile, Casa Home markets mood-shifting fragrances that acknowledge the emotional transitions consumers experience, appealing to the 48% of Americans who feel calmer just by having a candle lit nearby.

Multi-sensory experiences

Brands are experimenting with cross-sensory formats to heighten the user experience and connect consumers with their surroundings. Swedish fragrance brand Byredo’s Olfactive Stéréophonique diffuser uses the principles that form the basis of speaker design for better scent distribution. It’s designed with music to fuel meditative effects for an amplified experiential feeling. Folie à Plusieurs and Noguchi Museum’s incense collection Co pairs scent with music inspired by the ancient Japanese tradition of Koh-Do, which translates as “listening to incense.” Elsewhere, East London’s nightlife inspired British skincare brand Haeckels and Welsh electronic musician Kelly Lee Owens’  candle collaboration. You may scan a QR code to download soundscapes curated by Owens.

New formats

Brands constantly seek innovative ways to stand out, with new candles and diffusers saturating the market. Homeware brands are diving into this trend by offering perfumed décor, pet products, and gifting accessories. Aoiro, a design studio from Austria and Japan, employs burnt cork to make scent sculptures with earthy qualities that are carbon negative. Further, portable formats are becoming increasingly popular, with car air fresheners and diffusers offering a new focus for luxury fragrance brands. 

With so many exciting opportunities to engage with home fragrance, which will you choose to make it smell like home to you? Tell us below in the comments.

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Star Power Beauty: Get your touch of celebrity beauty & wellness brands

The worlds of beauty and celebrity are fusing in a grandiose and trend-right way. We are witnessing a wave of A-listers launching their own care and wellness lines with purpose. This new generation of ‘celebrity skin’ brands expands beyond famous faces to include hair, supplements, and cosmetics! They offer product solutions that prioritize performance and fill specific gaps in the market. Taking cues from Goop, Honest Beauty, and Fenty Beauty, these brands prioritize efficacy and values to achieve success. Keep reading to discover the top lines to watch!

The Outset

The Outset, founded by actress Scarlett Johansson and beauty/fashion exec Kate Foster, focuses on simple, effective beauty routines. The skincare line prioritizes safety and uses good-for-you ingredients, which makes it suitable for many. It contains high-quality, non-irritating active ingredients and takes a mindful approach toward the environment. With an all-inclusive approach containing plant-based ingredients only, the three-step daily essentials regimen takes just three minutes. The Outset offers lazy skinminimalist a path to a healthy-looking complexion.

Humanrace

Pharrell Williams’ Humanrace skincare line combines minimalist design and effective formulas, creating an inclusive collection for all skin types with board-certified dermatologist Dr. Elena Jones.  Humanrace offers vegan and cruelty-free products that you may refill. The packaging consists of 51% post-consumer recycled landfill plastic. The brand’s messaging emphasizes Dr. Jones’ expertise, and their three-step “three-minute facial” regimen uses natural, sustainable ingredients. Humanrace aims to deepen self-care and understanding with accessible products and perspectives.

WelleCo

Australian model, Elle Macpherson’s WelleCo, offers a range of plant-based supplements and powders designed to support overall health and well-being. For example, WelleCo’s Super Elixir powder contains vitamins, minerals, and superfoods to support immune function, digestion, and energy production. The brand has also expanded into the skincare space with a range of clean, natural products designed to nourish and hydrate Skin.

Pattern Beauty

Pattern Beauty, the hair care brand founded by actress and entrepreneur Tracee Ellis Ross fills the gap in the market for curly, coily, and tight-textured hair. Ross got motivated to create the brand because the was missing a product specifically catering to Black women’s hair types. She wanted to celebrate the diversity and beauty of natural hair textures while addressing their unique needs. Pattern Beauty offers a wide range of products, including shampoos, conditioners, leave-in treatments, styling products, tools, and accessories. This includes shower brushes and microfiber towels. Pattern Beauty also focuses on education and community. As a result it has quickly become a fan-favorite brand among those with textured hair.

Cay Skin

Beauty brand Cay Skin, founded by Winnie Harlow, reflects her Caribbean roots and celebrates all skin tones and types. The brand has narrowed its hero lineup to several stellar products, including The Isle Body Oil SPF 30 and Isle Lip Balm, formulated with natural ingredients such as papaya, guava, and sea moss, indigenous to the Caribbean. Cay Skin has also wrapped itself in eco-friendly materials, with glass bottles and recyclable paper packaging.

These celeb skincare lines represent a significant beauty trend, with brands like Humanrace and Cay Skin mixing star power with innovative, accessible skincare solutions. In addition, these lines prioritize inclusivity, education, and sustainability alongside high-quality formulas, underscoring the significant role of celebrity culture in beauty. So, which celeb brand will you try? Let us know in the comments!

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Tearing Down the Mountain: The Path to Net Zero Packaging and a Sustainable Future

The clock is ticking and warning us of a clear challenge. Reducing carbon dioxide emissions has become the defining challenge of our time. The latest data from NASA and NOAA highlights the urgency of the situation. With CO2 levels consistently rising since 1850, we must take action to ensure a sustainable future for generations. Where do we start? In the packaging industry, for instance. The industry plays a significant role in our fight against climate change and highlights the urgency for a focus shift. Join us as we dive into the part of paper & cartons, glass, and plastics, in the journey towards a greener tomorrow.

Paper & carton

Paper is quickly emerging as a critical player in the fight against CO2 emissions. A recent study on the environmental impacts of packaging found that single-use paper packaging produces a lower carbon footprint and requires less water than reusable plastic packaging.

Leading the charge in sustainable packaging, Swedish fast-food chain Max Burgers has adopted PulPac’s fiber-forming technology to produce the Liplid, a dry-molded coffee lid with an 80% smaller carbon footprint than traditional lids. Tech giant Samsung is also making strides in reducing its carbon footprint through sustainable packaging. For example, its Eco-Package, made from recycled materials, can reduce greenhouse gas emissions by 10,000 tons if each is reused in homes. Samsung is also committed to eliminating plastic from all mobile phone packaging by 2025 and is already reducing waste by improving the design of its TV LED Bar trays.

Glass

Glass comes with the potential of a sustainable packaging solution due to its infinite recyclability and the potential to make its manufacture and transportation carbon-free. The glass industry is taking bold steps toward a more sustainable future. Examples include FEVE and the European Container Glass Federation. It has set the world’s first large-scale hybrid electric furnace to run on 80% renewable electricity. In addition, the UK glass manufacturing company Encirc has partnered with Glass Futures to produce 100% PCR glass using energy from ultra-low-carbon biofuels made from organic waste. This has resulted in the world’s most sustainable bottle, with a carbon footprint 90% lower than standard glass packaging. These developments begin a bright and sustainable future for glass packaging.

Plastics

The push towards a more sustainable packaging future has seen recycled plastic rise to prominence as a lower CO2 output solution that saves on transportation emissions. Brands like Moët Hennessy’s Galoupet Nomade rosé are taking things further by launching “eco-flat” PET bottles made from 100% recycled materials. These bottles weigh less than glass and come with a flattened shape, reducing unused space and optimizing efficiency. However, putting the promising results aside, we must also note the limitations of relying too heavily on plastic packaging. The Ellen MacArthur Foundation reported that 95% of plastic packaging is single-use, and only 2% can be recycled for one or two cycles without losing material quality. Research by the Ocean University of China even showed that increased microplastics could decrease the ability of microalgae plankton to remove carbon dioxide from our atmosphere. Therefore, the industry must find ways to balance sustainability with practicality in packaging.

Symrise 

By 2030, Symrise aims to operate climate positive and is reviewing its operations worldwide for compatibility and reducing greenhouse gas emissions. Our zero-waste strategy includes sustainable packaging measures such as waste reduction, reusability, and recycling. We’re already working with customers and suppliers to find innovative solutions, including paper bags instead of plastic, large barrels instead of small canisters, and reusable metal cups.

Ultimately, the most impactful way to reduce the harm caused by packaging leads through individual action. By making conscious choices to reduce our use of packaging, we can decrease the demand for it and help create a more sustainable future. So let’s take the first step toward a greener future by doing our part to reduce packaging waste.

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Mexico – A Fiesta for Creative Souls

The Mexican fiesta paints a colorful picture in our heads once we pronounce the word. Dancing people, colorful cloths, tasty food … This source of inspiration might elevate your creativity in design, food, and beauty in just seconds. Teeming with cultural richness and creative diversity, destinations like Mexico City, Tulum, Guadalajara, and Oaxaca will surely awaken your senses and spark your imagination. In Mexico City, the contemporary art scene and design district provides an array of galleries, boutiques, and studios. On the other hand, Tulum’s bohemian beach vibe and burgeoning food scene attract foodies and designers alike. Guadalajara’s blend of modern architecture and traditional craftsmanship offers designers a rich source of inspiration. Finally, Oaxaca’s ancient ruins and artisan community provide a glimpse into Mexico’s rich heritage and artisanal traditions. Read on to learn more about the country’s impressive, inspirational design, food, and beauty offerings.

Evolving tradition with design 

Mexico’s artisanal culture and design scene are booming, blending ancient techniques with cutting-edge innovation to produce stunning, one-of-a-kind pieces. A new generation of designers is taking inspiration from the country’s rich history, using locally sourced materials, and collaborating with skilled artisans to create works seamlessly merging craftsmanship and contemporary design.

Txt.ure pays homage to pre-Hispanic techniques while infusing them with a modern twist. Their pieces blend old and new, incorporating woven textiles and natural dyes. Rrres highlights an Oaxaca-based project evolving traditional wool rug making. In addition, they experiment with unconventional materials like red clay ceramics, palm weaving, and carrizo, resulting in unique designs.

Michelle Gratacós-Arill of Mexico City’s FGTC design studio is transforming the design landscape with her visions. Mexican architecture and heritage inspire her iron-made accessories for plants and outdoor furniture. Her space, form, and color use encourage people to play and experiment with their environment.

Local foods with a twist 

Mexico’s food scene is teeming with innovation, creativity, and mouth-watering surprises that will leave foodies wanting more. From the famous street tacos to the emerging haute cuisine, Mexican food is breaking boundaries, taking inspiration from the country’s rich heritage, and merging it with global influences.

In the heart of Mexico City, you’ll find restaurants like Ignacia Guest House, Pujol, and Molino El Pujol, innovating and gaining recognition for themselves with their gastronomic evolution. Molino El Pujol’s tasting menu is enterprising—spotlighting traditional Mexican ingredients in unexpected and imaginative ways. At the same time, Manzanilla, in Baja California, focuses on local seafood-driven cuisine that has gained worldwide recognition.

More than just the fine dining scene is gaining momentum—Mexican street food culture is expanding too with food trucks, pop-ups, and small restaurants emerging on every corner. Innovative culinarians are taking classic dishes and giving them new twists, like La Panga del Impostor, where you’ll find combinations of octopus and prensado (pig skin deep fried and topped with gravy). And if you have a sweet tooth, Piloncillo & Vainilla offers an array of traditional and experimental sweets, like the famous donut-shaped churros filled with ice cream.

In the Yucatán peninsula, cochinita pibil (slow-roasted pork) and papadzules (tortillas filled with boiled eggs and pumpkin seed sauce) represent staples you must try, while in Oaxaca, mole reigns the menu, with dozens of variations found throughout the region.

Environmentally-friendly beauty 

New brands are revolutionizing the industry by blending ancestral wisdom with cutting-edge tech and science-backed innovation to create high-performance, sustainable products that pay homage to the country’s roots. This makes it obvious that Mexico belongs to the world’s top ten markets for cosmetics and personal care products – the projected market value is set to skyrocket to US$19.48bn by 2028, thanks to a growing labor market and rising disposable income. On the other sid, the pandemic and global cost of living crisis have got shoppers thinking twice about where they’re spending their hard-earned cash. So, savvy consumers seek skin-minimalist-led solutions that streamline their beauty routines and won’t break the bank.

Enter Gen Z and Millennials, who shop based on their values and principles. These cohorts focus on ethical and sustainable beauty solutions, and Mexico is leading the way. Check out Rayito de Luna, a B Corp-certified personal care brand that uses the finest Mexican raw materials, supplies, and skills to create top-notch products. They are focusing on sustainability and ethical production, making them a fan favorite for consumers who want safe, effective, and planet-friendly beauty products. Another brand with a similar ethos—Ahal. Founded by a chemical engineer, the brand blends traditional Mexican herbalism with science to create cosmetics free from excessive ingredients and kind to your skin. The natural ingredients are biodegradable and packed with antioxidants and vitamins that tackle common skin issues. 

With its vibrant and dynamic culture, rich history, and diverse landscapes, Mexico as a destination will provide creative and innovative inspiration to anyone looking to explore new horizons and expand their artistic and cultural horizons. So, what are you waiting on? Pack your bags and comment below to let us know when you’re booking your flight!

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Tasty health – on top of the plate of consumers

You want to eat well. You want to live a healthy lifestyle. So you skip the sweet options at brunch, check nutrition facts, and plan your meals accordingly: less sugar, sodium, and fat. We prioritize healthy eating until we get too busy with meetings and the three PM cravings start sneaking in. And within this vast puzzle, upcoming trends for good-for-you food and beverage products bubble up to the top. So how can they help us achieve our health goals and follow our taste preferences or lifestyle?

Food and beverage manufacturers work hard to reformulate their products. This might get quite complex with some products as any change in the food or beverage matrix—influencing how we perceive taste. Well-intended, good-for-you products often leave a gap between nutrition facts and consumers’ taste expectations. For example, reducing sugar may lead to a loss of sweetness perception, mouthfeel, and body, decrease overall taste intensity, and reveal bitterness or astringency. To overcome these challenges, manufacturers make good-for-you products taste better and healthy eating easier for consumers’ lifestyles. We show you how!

Making healthy eating easy

“Easy health” stands for simplified healthy eating with fun and pleasure. Sadly, those who want to live a healthier lifestyle often struggle to incorporate good habits into daily routines. The answer lies within a more realistic and light-hearted version of healthy living. We want more beneficial, functional products that fit perfectly into our hectic lifestyles—more happiness, fewer rules, and restrictions.

Products such as sugar-, salt-, and fat-reduced food and beverages tend to trend internationally. Also, enrichment and fortification with vitamins, minerals, or proteins play a crucial role. So these good-for-you products put the “goodies” in, like vitamins, minerals, or proteins, and the “baddies” out, like sugar, salt, or fat. 

Bridging the taste gap in good-for-you products

Removing undesirable ingredients or adding desirable elements to food and beverages can lead to problematic taste effects. Together, Symrise and food and beverage manufacturers strive to bridge these taste gaps to develop great tasting good-for-you products.

Still, to date, ingredients that entirely replace sugar do not exist. Any modification of sweetening systems impacts the overall taste experience of a product. Sweeteners, in general, can close the sweetness intensity gap in sugar-reduced products. So far, so good. Are we missing something here? Yes, because it takes more than a single substance or a combination of sweeteners to balance the entire sweetness profile. One must consider the whole taste dynamics like onset, mouthfeel, and the masking of a lingering aftertaste. Here, the tailored Symlife solutions of Symrise help to naturally balance the overall taste profile according to each manufacturer’s unique needs.

By building the desired overall flavor profile of products, the natural taste-balancing solutions from Symrise help to create winning selections and drive consumer preference. They also support making products with fortified nutritional profiles that taste great. Taste balancing supports making those good-for-you products with fortified nutritional profiles taste great – by masking undesirable notes and balancing the overall shape of the product. This way, the solutions contribute to a sustainable and healthier lifestyle by offering balanced and tasty solutions that make healthier eating easy—and promote everyday health everywhere, precisely what consumers want!

What tips and tricks do you use for eating more healthily? What challenges are you facing? Are you willing to compromise on taste to live more healthily? Please leave us a comment below!

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