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In Smell It, Taste It

The global rise of Japanese-Italian fusion

A new flavor frontier Picture this: silky pasta slicked with miso butter. Tuna sashimi draped over a...

In Smell It, Taste It

Smoky & sensational: the flavor forecast that’s firing up food and drink

Invited to a summer barbecue? You’re already moving into flavor-forward territory. According to Mintel’s Flavor Forecast 25th...

In Life & Styles

Luminous Blue: a wave of cool color for summer

Just in time for summer, WGSN and sister company Coloro have named “Luminous Blue” the 2027 Color...

In Life & Styles

Luxury inspiration: bridging aspirations with everyday options

The emergence of affordable alternatives As luxury brands continue to elevate their price points, a new movement...

In World of Wonder

Savannah’s new rhythm: where flavors, makers, and moss-covered magic meet

Savannah exudes a particular draw—romantic, stately, slow. Step a little closer, and you’ll find a city that’s...

In Life & Styles

Sun, style, and the White Lotus effect: why everyone’s talking about Koh Samui

Pop culture sets the mood—and the map. One TV hit show can change travel plans overnight. Watch...

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Smell It, Taste It

The global rise of Japanese-Italian fusion

Jun 4, 2025

A new flavor frontier Picture this: silky pasta slicked with miso butter. Tuna sashimi draped over a blistered, wood-fired crust. Sea urchin folded delicately into creamy risotto. Around the globe, a bold culinary movement is redefining tradition—one that blends the

Read More
Smell It, Taste It

Smoky & sensational: the flavor forecast that’s firing up food and drink

May 27, 2025

Invited to a summer barbecue? You’re already moving into flavor-forward territory. According to Mintel’s Flavor Forecast 25th Edition, “Charred & Smoked” belongs to 2025’s standout trends. These bold, fire-kissed notes extend beyond the grill—they’re showing up in surprising places. Charred

Read More
Life & Styles

Luminous Blue: a wave of cool color for summer

May 20, 2025

Just in time for summer, WGSN and sister company Coloro have named “Luminous Blue” the 2027 Color of the Year. They also introduced five key shades for Spring 2027. The palette draws from tradition, culture, and collective wisdom to reflect

Read More
Life & Styles

Luxury inspiration: bridging aspirations with everyday options

May 13, 2025

The emergence of affordable alternatives As luxury brands continue to elevate their price points, a new movement is emerging—one where premium designs inspire a wave of everyday options. This shift differs clearly from imitation and aims at making aspirational aesthetics

Read More
World of Wonder

Savannah’s new rhythm: where flavors, makers, and moss-covered magic meet

May 6, 2025

Savannah exudes a particular draw—romantic, stately, slow. Step a little closer, and you’ll find a city that’s humming with reinvention. Beneath the Spanish moss and beyond the cobbled streets, a fresh current is running through this historic Southern gem. You

Read More
Life & Styles

Sun, style, and the White Lotus effect: why everyone’s talking about Koh Samui

Apr 29, 2025

Pop culture sets the mood—and the map. One TV hit show can change travel plans overnight. Watch out right now as a new wave approaches! This time, it hits Koh Samui and puts the island gem in the Gulf of

Read More
Smell It, Taste It

Why sea buckthorn could turn into the next big thing in your routine (and your kitchen)

Apr 22, 2025

A very special berry indeed Meet sea buckthorn—a bright orange berry drawing attention for natural benefits. Known for antioxidant, anti-inflammatory, and antibacterial properties, the fruit attracts health-conscious consumers. The global sea buckthorn market may grow from USD 419.08 million in

Read More
Easy Being Green

Our power, our planet: how Earth Day 2025 is sparking global action

Apr 16, 2025

This year’s theme Ready to celebrate Earth Day in a big way? April 22, 2025, marks 55 years of standing up for the planet—clean air, healthy oceans, fertile soil, thriving wildlife, and human well-being. This year’s theme, Our Power, Our

Read More
Smell It, Taste It

Blended status: the rise of celebrity smoothies and wellness culture

Apr 7, 2025

Smoothies have evolved into more than pure drinks. They have become a bold statement, a wellness power move, and a social media sensation! At Erewhon, Los Angeles’ ultra-luxurious organic market, celebrity smoothies have transformed from simple health drinks into viral

Read More
Life & Styles

Stay cool: The growing appeal of cooling skincare, haircare, and oral care

Apr 1, 2025

Imagine a burst of cool freshness the moment you apply your skincare or haircare. Consumers are craving precisely that invigorating sensation. According to NYC-based data firm SPATE, cooling beauty and personal care products are surging in popularity. These formulas, from

Read More
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Recent Posts

  • The global rise of Japanese-Italian fusion Jun 4, 2025
  • Smoky & sensational: the flavor forecast that’s firing up food and drink May 27, 2025
  • Luminous Blue: a wave of cool color for summer May 20, 2025
  • Luxury inspiration: bridging aspirations with everyday options May 13, 2025
  • Savannah’s new rhythm: where flavors, makers, and moss-covered magic meet May 6, 2025

ABOUT

Symrise is a global leader that creates and produces fragrances, flavorings, cosmetic active ingredients, and raw materials as well as functional ingredients for a wide range of applications, including perfumes, cosmetics, food and beverages, personal care, household products, pharmaceuticals, nutritional supplements, and pet food.

We are your invisible day companion.

On our Blog “always inspiring more”, you can find posts on various topics related to these areas. This includes the latest flavor trends, the science behind fragrance creation, ingredient innovation, sustainability initiatives, and more. The blog features contributions from Symrise experts, industry professionals, and other thought leaders. They provide a diverse and informative perspective on the world of fragrances, flavorings, cosmetic active ingredients, raw materials and functional ingredients.

Symrise – always inspiring more...

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