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In Life & Styles

Inside the bedtime economy: what’s fueling the $32 billion sleep-beauty movement

Sleep, the new beauty secret—while most people aren’t getting enough. On average, they log 6.4 hours of...

In World of Wonder

World of wonder: summer in Sweden

Have you seen the Happiness Report for 2025? Once again, the Nordic countries top the list. Sweden...

In Smell It, Taste It

How cooking oil trends reflect changing health priorities

Vegetable and nut-based oils are having a moment Do you prefer a certain cooking oil? With warmer...

In Smell It, Taste It

The global rise of Japanese-Italian fusion

A new flavor frontier Picture this: silky pasta slicked with miso butter. Tuna sashimi draped over a...

In Smell It, Taste It

Smoky & sensational: the flavor forecast that’s firing up food and drink

Invited to a summer barbecue? You’re already moving into flavor-forward territory. According to Mintel’s Flavor Forecast 25th...

In Life & Styles

Luminous Blue: a wave of cool color for summer

Just in time for summer, WGSN and sister company Coloro have named “Luminous Blue” the 2027 Color...

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  • I Feel Good
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Life & Styles

Inside the bedtime economy: what’s fueling the $32 billion sleep-beauty movement

Jun 24, 2025

Sleep, the new beauty secret—while most people aren’t getting enough. On average, they log 6.4 hours of sleep a night, falling short of their ideal 7.4 hours. Stress only makes it worse. The good news? A new wave of sleep-friendly

Read More
World of Wonder

World of wonder: summer in Sweden

Jun 17, 2025

Have you seen the Happiness Report for 2025? Once again, the Nordic countries top the list. Sweden ranks #4 in how happy its citizens feel. If you’re tired of sweating through summer, turn your gaze north. Think cool breezes, bright

Read More
Smell It, Taste It

How cooking oil trends reflect changing health priorities

Jun 10, 2025

Vegetable and nut-based oils are having a moment Do you prefer a certain cooking oil? With warmer weather arriving in the Northern hemisphere, the perfect time to try new options commences as well – whether you’re making easy recipes, drizzling

Read More
Smell It, Taste It

The global rise of Japanese-Italian fusion

Jun 4, 2025

A new flavor frontier Picture this: silky pasta slicked with miso butter. Tuna sashimi draped over a blistered, wood-fired crust. Sea urchin folded delicately into creamy risotto. Around the globe, a bold culinary movement is redefining tradition—one that blends the

Read More
Smell It, Taste It

Smoky & sensational: the flavor forecast that’s firing up food and drink

May 27, 2025

Invited to a summer barbecue? You’re already moving into flavor-forward territory. According to Mintel’s Flavor Forecast 25th Edition, “Charred & Smoked” belongs to 2025’s standout trends. These bold, fire-kissed notes extend beyond the grill—they’re showing up in surprising places. Charred

Read More
Life & Styles

Luminous Blue: a wave of cool color for summer

May 20, 2025

Just in time for summer, WGSN and sister company Coloro have named “Luminous Blue” the 2027 Color of the Year. They also introduced five key shades for Spring 2027. The palette draws from tradition, culture, and collective wisdom to reflect

Read More
Life & Styles

Luxury inspiration: bridging aspirations with everyday options

May 13, 2025

The emergence of affordable alternatives As luxury brands continue to elevate their price points, a new movement is emerging—one where premium designs inspire a wave of everyday options. This shift differs clearly from imitation and aims at making aspirational aesthetics

Read More
World of Wonder

Savannah’s new rhythm: where flavors, makers, and moss-covered magic meet

May 6, 2025

Savannah exudes a particular draw—romantic, stately, slow. Step a little closer, and you’ll find a city that’s humming with reinvention. Beneath the Spanish moss and beyond the cobbled streets, a fresh current is running through this historic Southern gem. You

Read More
Life & Styles

Sun, style, and the White Lotus effect: why everyone’s talking about Koh Samui

Apr 29, 2025

Pop culture sets the mood—and the map. One TV hit show can change travel plans overnight. Watch out right now as a new wave approaches! This time, it hits Koh Samui and puts the island gem in the Gulf of

Read More
Smell It, Taste It

Why sea buckthorn could turn into the next big thing in your routine (and your kitchen)

Apr 22, 2025

A very special berry indeed Meet sea buckthorn—a bright orange berry drawing attention for natural benefits. Known for antioxidant, anti-inflammatory, and antibacterial properties, the fruit attracts health-conscious consumers. The global sea buckthorn market may grow from USD 419.08 million in

Read More
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Recent Posts

  • Inside the bedtime economy: what’s fueling the $32 billion sleep-beauty movement Jun 24, 2025
  • World of wonder: summer in Sweden Jun 17, 2025
  • How cooking oil trends reflect changing health priorities Jun 10, 2025
  • The global rise of Japanese-Italian fusion Jun 4, 2025
  • Smoky & sensational: the flavor forecast that’s firing up food and drink May 27, 2025

ABOUT

Symrise is a global leader that creates and produces fragrances, flavorings, cosmetic active ingredients, and raw materials as well as functional ingredients for a wide range of applications, including perfumes, cosmetics, food and beverages, personal care, household products, pharmaceuticals, nutritional supplements, and pet food.

We are your invisible day companion.

On our Blog “always inspiring more”, you can find posts on various topics related to these areas. This includes the latest flavor trends, the science behind fragrance creation, ingredient innovation, sustainability initiatives, and more. The blog features contributions from Symrise experts, industry professionals, and other thought leaders. They provide a diverse and informative perspective on the world of fragrances, flavorings, cosmetic active ingredients, raw materials and functional ingredients.

Symrise – always inspiring more...

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