Run clubs are becoming social lifelines. In a world that feels increasingly digital, they bring people together with movement. According to the Strava Year in Sport report, 58% of runners say they’ve made new friends through fitness groups. One in
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Prickly pear: the desert ingredient redefining hydration
What if the secret to next-level hydration came from the desert? Meet the prickly pear cactus, a resilient plant known for thriving where few others can. Its ability to lock in moisture against heat and drought is now inspiring a
Serving up sweet nostalgia: why we crave the tastes of our childhood
Food memories hold surprising power. According to GWI, a global audience research firm that studies consumer behavior in more than 50 markets, Gen Z appears as the most nostalgic generation. Fifteen percent say they prefer thinking about the past rather
The great escape: finding community in the watch party era
Have you participated in a “watch party” lately? The term first gained traction during the pandemic, when friends tuned in together over Zoom or Teams. Now, the trend has moved offline, bringing people together for season finales, awards shows and
Collagen: move freely, live fully
Did you realize the role collagen plays in everything from structure to stamina? Grand View Research projects the global collagen market to reach $18.7 billion by 2030, with a CAGR of 11.3%. Collagen has been trending in food, beverage, and
Jacksonville uncovered: nature, flavor, and the flip side of Florida
Ever wonder why Jacksonville gets called the “the “Flip Side of Florida”? Because it surprises—with miles of beaches, creative neighborhoods, and a pulse all its own. Southern warmth meets coastal cool, giving it an easy energy that feels instantly inviting.
From Y2K to Gen Z: How body mists redefine the scent experience
From vanities to TikTok feeds, body mists are taking center stage. The category is delivering major growth in 2025, with Data Insights Market projected to reach a value of $4.8 billion by 2025, and Free Yourself estimating $7.93 billion. Both
Sticky cherry chicken: the sweet-savory favorite sticking around
In a year when food TikTok has taken us from butter boards to cottage cheese ice cream, one surprising dish has claimed the spotlight: sticky cherry chicken. Sweet, tangy, and glossy, this viral recipe proves once again that comfort food
Iced, affordable, creative: why cloud coffee captures the moment
Coffee reflects the world we live in, and each era brings a new favorite. Cold brew made coffee feel artisanal. Dalgona, whipped instant coffee, sugar, and hot water beaten into a fluffy foam, went viral during the pandemic. Now Cloud
Dopamine décor: the antidote to boring interiors
Have you heard of dopamine dressing? Well, dopamine décor offers a way to curate joy in your surroundings as well. Speculated to be largely driven by Gen Z, according to Pinterest Predicts 2025, searches have risen by 280%. This signals