Smell the aesthetic
Are you favoring Dark Academia or #BookTok? Then we would like to introduce a coordinating scent to you (Byredo Bibliotheque)! TikTok’s #PerfumeTok, showcasing fragrance trends and aesthetics, has garnered 6.4 billion views, closely followed by #FragranceTok with 2.3 billion views.
In addition to curating fragrances to trending styles, influencers and followers seem to have Fragrantica, the ”perfume encyclopedia,” set as their home page. Interestingly, the TikTok community has also resuscitated and revived tried-and-true classic fragrances. In 2024, new perfumes will promote mental wellness, fragrance clubs will facilitate discovery, and workshops will offer customized experiences. Smelling excitement, read on!
Scent & emotional well-being
Smell closely links emotion, learning, and memory. The World Taste and Smell Association was founded during the pandemic when millions lost their sense of smell. In addition to trade, they host virtual events like the recent “Smell Can Change The World,” hoping to create an understanding of this often overlooked sense.
Women’s Health Magazine highlighted some fantastic fragrances that may offer a brain boost. A few noteworthy entrees include Pacific Chill, Louis Vuitton’s first “wellness fragrance,” which sharpens focus with peppermint, orange essence, basil, carrot seed, and black currant. Nette Rose Parade Eau de Parfum, a mix of neroli, rose, and ylang-ylang, reports to improve mindfulness by 109 percent. After wearing The Nue Co. Mind Energy, a combination of clary sage, juniper, and clove, for 30 days, 86% of wearers reported increased focus. Symrise and other ingredient companies are investing in the wellness of fragrance!
Fragrance Clubs
Wondering how to choose fragrances and discover new favorites? In that case – get ready for an ever-emerging fragrance club scene. Scentbird, a respected player, begins by asking prospective members to take a quiz to “indulge in new designer scents every month.” Skylar provides fragrance enthusiasts with a monthly rollerball with their top-selling Salt Air. The brand hosts the world’s largest Scent Club, boasting over 10,000 members.
Limited edition scents, exclusive discounts, fragrances to layer, and sampling keep members happy. Wicked Good offers limited-edition fragrances and surprises for those who want unique choices.
Perfume Workshops
As do-it-yourself experiences and global travel up trend, fragrance follows suit. Featured in Vogue, U.K.-based Experimental Perfume Club offers an Academy and online perfume courses for hobbyists to professional development. Molinard Parfums in Nice, France, welcomes visitors for a Classical Perfume Workshop that Trip Advisor reviewers note as the highlight of their visit. New York Magazine writer Kitty Guo, a self-proclaimed fragrance aficionado, challenged herself with Los Angeles-based The Institute for Art and Olfaction and their DIY fragrance kit.
With #PerfumeTok and the fragrance world responding with new developments and experiences, let us know how you plan to scent your future!
