Beauty benefits on the go
Ready to transform your skin, hair, nails, bones, and connective tissues with a powerful beauty solution? Dive in and discover the secret to a more radiant you! Collagen, an abundant protein in our bodies that decreases with age, has been on the radar for the beauty and food industries. The Business Research Company predicts the global collagen market to reach $6.38 billion in 2023 and anticipates it to reach $10.19 billion by 2028, with a CAGR of 9.9%. Further, the Allied Market Research anticipates the global collagen drinks industry to reach $831.8 million by 2030 with a CAGR of 12.7%. The collagen beverage market is projected to hit $831.8 million by 2030 with a CAGR of 12.7%. Innovations catering to busy lifestyles include collagen-infused RTD tea, coffee, and single-serving stick packs. Grab your paper straws and explore these delicious options!
The pandemic pushed collagen innovation forward
Vogue Business interviewed some key brands chasing edible collagen beauty and believes that the pandemic had a noticeable impact on many brands. For example, Agent Nateur first launched collagen powder in 2018, and as founder Jena Covello explains, research only confirmed support for leaky gut. Covello re-launched the product as Holi (mane) in December 2020, featuring marine collagen and pearl powder. The formula quickly became a bestseller. By April 2021, they received thousands of messages claiming the product helped with COVID-19-related hair shedding. Direct-to-consumer sales jumped from 35 percent pre-COVID to 60 percent in 2023.
A Cup of Collagen
Collagen-infused tea and coffee have just joined the health and wellness space. Pretty Taste Collagen Tea introduced two delicious flavors of their first RTD canned beverage – Peach Tea and Raspberry Tea. The drinks combine collagen peptides, natural ingredients such as carrots and black currants for color, and stevia leaf extract. With tea being associated with all things British, UK brand D’Amazonia expanded its portfolio with Beauty Tea, a hot collagen tea beverage. The groundbreaking blend includes Chinese green and white teas and collagen peptides. UK brand Bizzi offers a Matcha + Collagen blend featuring Japanese ceremonial-grade matcha, 10g of bovine collagen, vitamin C, and zinc. Are you considering yourself more of a coffee person? The brand also introduced a Coffee + Collagen Blend with Ugandan cold brew, and a variant with vanilla and turmeric.
Collagen-infused beverages and more
Tea and coffee enjoy the company of further collagen-forward beverages. Made in Japan, COUPLE 82X Sakura Collagen offers a drinkable beverage that, when paired with their 82X Sakura Placenta, doubles the potential for more robust skin structure, increased elasticity, and weight loss support. Z Natural Foods introduced Vitality Blend, a vanilla-flavored coffee creamer with seven healthy mushrooms, collagen protein, and MCT oil. Gluten-free and keto-friendly, the formula leaves out artificial colors and harmful preservatives and contains all-natural and non-GMO ingredients!
Single Serving Stick Packs
Looking for an even more convenient way to get your collagen? NOW launched Collagen Jelly Beauty Complex, jelly sticks available in Sweet Orange and Sweet Plum. Similarly, Fresh Bell offers Collagen Jelly Sticks in Mango, Pomegranate, and Tropical varieties. Dewty offers a convenient 28-day Pouch of sticks of their Peach Daily Collagen Support for Women, featuring 6400 mg of collagen with hyaluronic acid, biotin, and retinol. Need to get into fruit flavors? Check out the Furtherfood Chocolate Collagen Stick Sampler Pack! Each contains 20g of grass-fed, pasture-raised premium collagen, decadent dark chocolate, and mood-boosting reishi mushrooms. Vital Proteins offers Unflavored Collagen Sticks, a Kosher option with 10g of grass-fed, pasture-raised bovine collagen peptides for a wellness solution without added flavor. You can mix this formulation in hot or cold liquids, including water, coffee, smoothies, recipes, and more!
Symrise introduces a new collagen solution
As a firm believer in the collagen movement, Symrise introduced ProRecharge at Vitafoods Europe 2024 (May 14 to 16). The protein bar concept features a natural source of vitamin C from acerola2 and Collaful™, a sustainable 3-in-1 hydrolyzed solution from chicken featuring collagen, chondroitin sulfate, and hyaluronic acid. Keep collagen on your radar, and comment below which collagen-infused innovations appeal to you below!
