Food memories hold surprising power. According to GWI, a global audience research firm that studies consumer behavior in more than 50 markets, Gen Z appears as the most nostalgic generation. Fifteen percent say they prefer thinking about the past rather
From Y2K to Gen Z: How body mists redefine the scent experience
From vanities to TikTok feeds, body mists are taking center stage. The category is delivering major growth in 2025, with Data Insights Market projected to reach a value of $4.8 billion by 2025, and Free Yourself estimating $7.93 billion. Both
Iced, affordable, creative: why cloud coffee captures the moment
Coffee reflects the world we live in, and each era brings a new favorite. Cold brew made coffee feel artisanal. Dalgona, whipped instant coffee, sugar, and hot water beaten into a fluffy foam, went viral during the pandemic. Now Cloud
From dessert to dress code: pistachio and dill color the season
Have you noticed the rise of food-inspired colors? From “butter yellow” to “dark cherry,” the palette keeps evolving. Now, a fresh new shade is taking root—vibrant green. Quite a different thing than olive. Brighter than the forest. Richer than mint.