Have you ever wondered why chicken soup feels like the ultimate comfort food? Or why so many wellness traditions start with a chicken recipe? The global favorite is steadily making its way to become the world’s dominant protein. Because it
Spaghett season: the budget beer cocktail turning heads (and TikToks)
In a summer ruled by smoothies, spritzes, and clean-label wellness drinks, one humble cocktail has cut through the noise: the Spaghett. Fizzy, bitter, and citrusy, the Spaghett delivers the elegance of an aperitivo with none of the prep. The recipe
Sips of the future: how gut health, hydration, and innovation converge
Ideating for the next-gen consumer Approximately 70% of the immune system originates in the gut – says modern science. That insight highlights a strong connection between digestion and overall health. With this knowledge, consumers are rethinking their routines. They’re chasing
How cooking oil trends reflect changing health priorities
Vegetable and nut-based oils are having a moment Do you prefer a certain cooking oil? With warmer weather arriving in the Northern hemisphere, the perfect time to try new options commences as well – whether you’re making easy recipes, drizzling
The global rise of Japanese-Italian fusion
A new flavor frontier Picture this: silky pasta slicked with miso butter. Tuna sashimi draped over a blistered, wood-fired crust. Sea urchin folded delicately into creamy risotto. Around the globe, a bold culinary movement is redefining tradition—one that blends the
Smoky & sensational: the flavor forecast that’s firing up food and drink
Invited to a summer barbecue? You’re already moving into flavor-forward territory. According to Mintel’s Flavor Forecast 25th Edition, “Charred & Smoked” belongs to 2025’s standout trends. These bold, fire-kissed notes extend beyond the grill—they’re showing up in surprising places. Charred
Why sea buckthorn could turn into the next big thing in your routine (and your kitchen)
A very special berry indeed Meet sea buckthorn—a bright orange berry drawing attention for natural benefits. Known for antioxidant, anti-inflammatory, and antibacterial properties, the fruit attracts health-conscious consumers. The global sea buckthorn market may grow from USD 419.08 million in
Blended status: the rise of celebrity smoothies and wellness culture
Smoothies have evolved into more than pure drinks. They have become a bold statement, a wellness power move, and a social media sensation! At Erewhon, Los Angeles’ ultra-luxurious organic market, celebrity smoothies have transformed from simple health drinks into viral
Savory sensations: Why food lovers keep chasing for umami
Exploring umami Ready to explore the world through taste? Umami is rising! The global umami flavors market got valued at $4.79 billion in 2024 and is projected to grow at a CAGR of 7.3% from 2025 to 2030. What is
Rooibos: South Africa’s iconic plant
The rugged Cederberg Mountains of South Africa offer the only place on earth where the hardy rooibos shrub thrives. Enduring scorching summers and freezing winters, rooibos, known as “red bush” in Afrikaans, has become a global favorite. Its rich aroma,