Just in time for summer, WGSN and sister company Coloro have named “Luminous Blue” the 2027 Color of the Year. They also introduced five key shades for Spring 2027. The palette draws from tradition, culture, and collective wisdom to reflect a sense of grounding and resilience.
The first three—Luminous Blue, Energy Orange, and Pop Pink—look vivid and buoyant. Their appearance aims at helping people rise above daily stress. Meadowland Green and Clay offer a quieter, earthier tone. These got inspired by a growing desire for purpose, community, and a deeper connection to nature. A global team of 18 from cities like London, North America, São Paulo, and China contributed to the final selection. Still, Luminous Blue is already trending now.
The color evokes natural pigments, semi-precious stones, and the iconic Yves Klein cobalt. It also mirrors the shade worn by Blue Origin’s all-female space crew. WGSN and Coloro describe it as “interconnected”—a gender-inclusive, trans-seasonal hue with broad appeal. Looking to bring this dynamic color into your world? Read on for ideas and inspiration.
Boundless blue for fashion and home décor
Luminous Blue offers versatility in apparel, from occasionwear to active. The shade started appearing on runways in 2024, seen at Loewe, Ralph Lauren, Alberta Ferretti, and brands like COS, Banana Republic, and Adidas. The color has continued to make a mark as an attention seeker. Ready to level up your color palette? Check out the new Coloro swatches for 125—28—38! Speaking of attention, how about a supportive Luminous Blue swimsuit? Looking to turn heads at dinner? Consider this dramatic and comfortable Netherland-based brand’s jumpsuit.
If you are feeling ambivalent about wearing Luminous Blue, try some cooling touches in your environment. During Milan Design Week, Luminous Blue was all over the place, turning up at Google’s “Making the Invisible Visible” and Kia’s “Opposites United” exhibits. Both exhibits showed beautiful, ethereal interpretations of this hue. Architectural Digest considers the color ahead of the curve. Soothing tones like Pantone’s Mocha Mousse color of the year pick might bring a sense of calm, while a touch of electric blue can evoke joyand bring relief to modern times. Let guests lounge on Arket’s blue accented pillows or offer them drinks in these beautiful, bright blue glasses!
Blue beauty and packaging
Beauty brands have been using Luminous Blue for transformative effects and packaging. The shade may impact hair, makeup, and nails. For packaging, matte finishes can look upscale and luxe ( Augustinus Bader), or have mesmerizing color effects, from glossy and metallic finishes to lacquered surfaces. We may also see Luminous Blue as an elevated, futuristic, and sparkling metallic. On TikTok, a trend called the “Blue Nail Theory” features videos where people ask their partners what color to paint their nails. They often answer “blue,” a sign of commitment and a common default for many men. Consider painting your nails with Nails Inc. Plant Power Inner Peace of Me to test this theory. You know the saying “something old, something new, something borrowed and something blue!”
Four summers ago, Symrise urged readers to Embrace the blues—and now, the shade has come back in focus. Endless ways exist to bring Luminous Blue into everyday life, from home accents to personal style.
