Run clubs are becoming social lifelines. In a world that feels increasingly digital, they bring people together with movement. According to the Strava Year in Sport report, 58% of runners say they’ve made new friends through fitness groups. One in
Prickly pear: the desert ingredient redefining hydration
What if the secret to next-level hydration came from the desert? Meet the prickly pear cactus, a resilient plant known for thriving where few others can. Its ability to lock in moisture against heat and drought is now inspiring a
The great escape: finding community in the watch party era
Have you participated in a “watch party” lately? The term first gained traction during the pandemic, when friends tuned in together over Zoom or Teams. Now, the trend has moved offline, bringing people together for season finales, awards shows and
From Y2K to Gen Z: How body mists redefine the scent experience
From vanities to TikTok feeds, body mists are taking center stage. The category is delivering major growth in 2025, with Data Insights Market projected to reach a value of $4.8 billion by 2025, and Free Yourself estimating $7.93 billion. Both
Dopamine décor: the antidote to boring interiors
Have you heard of dopamine dressing? Well, dopamine décor offers a way to curate joy in your surroundings as well. Speculated to be largely driven by Gen Z, according to Pinterest Predicts 2025, searches have risen by 280%. This signals
The art of definition: sculpting & lifting mimics surgical results
Noticing changes in the mirror? You’ve got good company. Today’s beauty devices promise the lift and glow of surgery—without the fear. Some draw on centuries-old wisdom, offering a gentle, natural facelift effect. Others tap into the trend for a ‘snatched
From dessert to dress code: pistachio and dill color the season
Have you noticed the rise of food-inspired colors? From “butter yellow” to “dark cherry,” the palette keeps evolving. Now, a fresh new shade is taking root—vibrant green. Quite a different thing than olive. Brighter than the forest. Richer than mint.
Sardine girl summer takes the bait as fashion, food, and wellness merge
This summer’s snack craze? Sardine Girl Summer. After Tomato Girl motifs, mermaidcore, and coastal grandma made sea-themed style go viral, sardines are stealing the spotlight. Thanks to TikTok and Instagram, they’re shedding their once-polarizing rep. Now, sardines are making waves
Inside the bedtime economy: what’s fueling the $32 billion sleep-beauty movement
Sleep, the new beauty secret—while most people aren’t getting enough. On average, they log 6.4 hours of sleep a night, falling short of their ideal 7.4 hours. Stress only makes it worse. The good news? A new wave of sleep-friendly
Luminous Blue: a wave of cool color for summer
Just in time for summer, WGSN and sister company Coloro have named “Luminous Blue” the 2027 Color of the Year. They also introduced five key shades for Spring 2027. The palette draws from tradition, culture, and collective wisdom to reflect