Do you struggle with short or sparse lashes? You’ve got good company. If eyes make the windows to the soul, lashes grace them as curtains, and everyone wants theirs full and fluttery. Following this longing, lash care has undergone a complete transformation over the last decade. From salon extensions to at-home serums, the options continue to expand. Even Maybelline, the global brand known for mascaras, launched a dedicated site for lash-lengthening tips. TikTok offers plenty of DIY lash videos and quick-fix tutorials. Long, thick lashes help eyes look brighter and more defined. Lacking the natural blessing of volume? Explore the latest trends, tools, and tricks to achieve the lashes of your dreams.
Consider lash shampoo
Lash care continues to expand beyond serums and extensions. One rising category? Lash shampoo. These gentle, foaming cleansers help remove buildup, especially for those with extensions. Many formulas include ingredients like tea tree oil, glycerin, and chamomile to support daily care. For a quick refresh, MAC’s dry shampoo for lashes offers a simple solution. The flexible wand helps revive mascara without tugging or clumping, allowing for easy maintenance of a clean, defined look throughout the day.
Lash lift, tint & extensions
Looking to save time in your morning routine? Lash lifts and tints have evolved into a celebrity favorite for good reason. These treatments provide lashes with volume and definition, eliminating the need for extensions or mascara. A gentle solution with active ingredients lifts, curls, and darkens your natural lashes. The best part? You wake up with ready-to-go lashes—no touch-ups required.
The latest variation, the Korean Lash Lift, offers a softer, more mindful approach. It uses a gentler formula that relaxes the lashes, making them easier to shape. We’ve counted nearly 20 styles to choose from, ranging from dramatic upward curls to subtle natural bends. Some even curve slightly downward for the popular “puppy eyes” effect seen in Korea and Japan. The treatment typically lasts about 90 minutes and costs between $75 and USD 150. Curl results last up to eight weeks, while the tint gradually fades after three.
Innovative hacks and mascara formulas
BeautyTok shines a spotlight on underlash, now a go-to technique for enhancing lashes. This method places false lashes beneath natural ones, creating a lifted, more seamless look. Ardell Lashes joins the trend with the Wispies Underlash Kit, featuring 36 segments in four lengths. The set also includes Black Bond, Clear Seal, Remover, and an applicator.
Kiss Falscara, boosted by TikTok and supermodel Paulina Porizkova, delivers lash extension results without the need for a salon visit. On the other hand, natural lashes take center stage—lash trend forecasts for 2025 highlight soft, brown tones. ILIA meets the moment with Limitless Lash Mascara in Before Dawn, a warm brown shade.
Too Faced pushes mascara innovation further. After a 12-year gap since Better Than Sex, the brand launches Ribbon Wrapped Lash Mascara, featuring tubing tech and a molded brush for clean, defined length.
Looking ahead
Lash trends continue to evolve, and consumers are seeking more than bold volume. In a June webinar, SPATE and Beautystreams spotlighted the rise of “no glue” lashes, like sticky strips and magnetic options. Minimal, natural-looking lashes are also gaining popularity. At the same time, the demand is growing for healthier, eye-safe formulas that deliver the full performance.
Symrise continues to push lash care forward with SymLash® XTreme., an updated formula built on trusted technology. In clinical testing, participants saw up to a 35% increase in lash density after six weeks. The formula supports fuller-looking lashes by nourishing follicles and encouraging natural growth. Its liquid format works well in eyeliners, serums, and brow products—making it easy to add to everyday routines.From minimalist looks to bold DIY styles, the lash space continues to evolve. As beauty routines shift toward smarter, gentler options, the focus turns to innovation that delivers both care and performance—no glue required.
