A very special berry indeed
Meet sea buckthorn—a bright orange berry drawing attention for natural benefits. Known for antioxidant, anti-inflammatory, and antibacterial properties, the fruit attracts health-conscious consumers. The global sea buckthorn market may grow from USD 419.08 million in 2025 to USD 837.26 million by 2032, supported by rising awareness and a wave of product innovations.
Asia Pacific currently holds a leading share, around 67.42%, in 2024. Native to parts of Asia and Europe, the shrub has become the focus of expanded cultivation efforts. Collaborative initiatives like EAN-SEABUCK help meet growing demand. Sea buckthorn now appears in juices, jams, teas, supplements, skincare, and more. With unique properties and increasing versatility, the berry continues gaining momentum in wellness. Read on to learn more!
Beauty, nutritional, and wellness benefits
Curious why sea buckthorn keeps showing up in beauty and wellness circles? This vivid orange berry has caught attention for more than just color. Some believe the fruit supports immune function, helps ease dry skin, and contributes to overall heart and skin health.
Supplements often include juice and oil from the berry, both naturally rich in omega-3s, vitamins A, C, and E, and other antioxidants. Women’s Wear Daily recently highlighted sea buckthorn as a top TikTok beauty trend. Sibu Beauty stood out, offering face oils, creams, and ingestibles like berry purée and capsules—available both direct-to-consumer and on Amazon.
Another emerging name, LOVED01, by John Legend, includes sea buckthorn throughout its skincare collection. Based in Australia, Mud Organics crafted a serum designed to hydrate and support skin renewal. Looking to refresh tired eyes or soften under-eye texture? Ilike’s QuadDefense™ Eye Cream combines sea buckthorn with botanicals to help nourish, smooth, and brighten the delicate area.
Haircare brands have also taken notice. Amika’s Superfruit Star Lightweight Hair Styling Oil and Sachajuan’s nearly cultish Intensive Hair Oil include sea buckthorn to help boost shine and manage dryness. This berry continues making waves—one formula at a time- from skin to hair.
Culinary star
This berry continues making waves—one formula at a time—from skin to hair. And its impact goes well beyond the beauty aisle.
Before wrapping up operations in 2024, Copenhagen’s legendary restaurant Noma featured wild sea buckthorn in its dishes. The signal-orange berries showed up in cocktails, jams, sauces, and even cheese courses—enough to catch the eye of The New York Times. National Geographic also called out sea buckthorn in its list of “The 11 Biggest Food Trends for 2025.” One standout? The Gamble—a clear, refreshing cocktail served at The Living Room at Masque in Mumbai, blending pisco, mezcal, celery leaf, guava, ginger, and sea buckthorn.
Juice products are expected to lead the sea buckthorn market, thanks to convenience and easy use. In 2025, this vibrant berry may continue gaining ground in the culinary world—appearing in juices, chocolates, jams, teas, and even fermented foods.
Symrise highlighted sea buckthorn in a recent article on juice boosters worth a shot. The company also supplies Actipone® Sea Buckthorn GW, an extract from Hippophae rhamnoides fruit. This ingredient offers antioxidant, astringent, and stimulating properties—ideal for skin and hair care, water-based formulas, emulsions, and aqueous-alcoholic products.
Symrise continues exploring sea buckthorn’s potential, and invites you to weigh in with your favorite applications below!
