What happens when a love for fall meets a growing obsession with Halloween? It results in #Falloween, a viral TikTok trend that combines the best of both seasons. It blends the cozy warmth of autumn with a touch of spooky charm. Picture pumpkins and plaid alongside ghostly accents and eerie as well as playful décor. The look stands to take over social media! One standout example includes a TikTok clip featuring a perfectly styled Falloween front porch that invites with the right amount of creepiness.

In another great example, this account keeps the cozy-creepy vibes alive by sharing must-have finds like plush Falloween blankets and cute ghost-patterned slippers. These fun pieces inspire viewers to embrace the unique, festive style of Falloween fully. With a staggering 131.4 million posts under the #fallhalloween hashtag and growing, the creative possibilities for this hybrid season seem endless. Whether you want to add a few spooky touches to your fall décor or go all-in on the Falloween craze. This trend offers something for everyone. Dive into it by exploring festive ideas. From smart purchases, you can use year after year to fun DIY hacks that bring the magic of Falloween to life!

Cozy autumn decor: woodsy vibes & pumpkin accents

Start by transforming your bedroom with woodsy-inspired bedding for a mysterious and colorful as well as sophisticated vibe. Add rich orange, gold, or yellow Yves Delorme cotton velvet pillows to your bed, couch, or chair for an easy refresh. Elevate the space with unique lighting, like a suspension feather style miming a chic dangling spider. For a versatile décor piece, grab the Valery Madelyn wreath. It works perfectly as a door accent or a festive table centerpiece. With vibrant orange and yellow hues and charming gnomes, it creates a warm autumn ambiance filled with joy. Retailers are embracing the Falloween trend, offering special collections online and in-store. QVC features the Sara by Sara Davies Harvest Floral Centerpiece, cleverly packed in a white pumpkin, and their popular Home Reflections Pumpkin Animals add a playful touch to any space!

Budget-friendly DIY hacks for the perfect seasonal vibe

QVC is offering plenty of budget-friendly DIY ideas for Falloween enthusiasts! Their recent blogs share everything from perfect pumpkin carving techniques to creative seasonal recipes that capture the essence of fall. While we mentioned only one centerpiece idea earlier, TikTok shows plenty of DIY Falloween projects for anyone looking to get crafty. A standout example features a unique centerpiece that combines fall foliage, pumpkins, and skull heads, striking the perfect balance between spooky and cozy.

Last October, Symrise spotlighted the Pamperween trend, where the season becomes an excuse for indulgent self-care and festive pampering. This fresh take on Falloween adds a fun twist to the celebrations. With so much inspiration, now the perfect time has come to dive into the trend and share your creative décor ideas! Comment below!

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Discover five new autumnal food & flavors beyond pumpkin spice 

The autumnal season lives! As the leaves change colors, sweater weather brings cozy new trends in fashion and decor for seasonal food and flavors. Of course, some autumnal traditions stay forever young: picking apples, sharing a cider donut, and baking pumpkin pies. While most people immediately think of apples and pumpkins during this season, new flavor preferences are emerging. Check out what flavors and ingredients enrich the menus this season. Find inspiration beyond pumpkin spice latte and look at some fun, unique, trending flavors below.

Plant-based meals taste better than ever

Plant-based meals may look like a surprising choice for autumn. We think they could prove as the natural partner for the fall. While more plant-based innovations arise, also the most dedicated carnivores include vegetarian and vegan options in their diets. With rising inflation costs causing food prices to drastically increase, incorporating more vegetables and meatless options will also help with grocery budgeting.

Mushrooms can do it all

At the start of the year, the NYTimes dubbed mushrooms the ingredient of the year. Just think of the vast variety of mushrooms to relish: white button, shiitake, oyster, or enoki. And did you know that king oyster mushrooms could stand-in for scallops? Oyster mushrooms come with a pleasant rubbery texture, similar to many types of seafood. So, if you’re craving seafood, try vegan scallops with garlic butter or even vegan shrimp. Beyond culinary applications, mushrooms continue to gain the attention of the scientific community and beyond, with proven therapeutic benefits of mico-dosing psilocybin to treat conditions such as depression.

Sweet plus heat, the perfect marriage

Consumers are increasingly looking for complex flavors & surprising combinations; fast-tracking sweet plus heat – combining chili varieties with sweet ingredients to create a unique flavor sensation. The pairing exists everywhere and will surely expand, from Maille and Mike’s Hot Honey collab Hot Honey Dijon to Sweet Hot Mister Mustard and even sweet and spicy sunflower seeds!

Make your own fermented drinks

Kombucha continues to trend. Fermented tea comes with long historical longevity & tradition – originating in China and now a worldwide alternative medicinal choice. Fermented ingredients have experienced rapid growth in food & retail, mainly due to the sensed health benefits encompassing fermentation and the growing approval of sour flavors. Customers love the taste, health benefits, and now the DIY aspects. Kombucha can come in multiple flavors, and you can also learn to make it at home.

Candies Get Chewy

The season has come for candy! According to Food Business News, chewy candy accounted for 50 percent of all non-chocolate sales! So check out SweeTarts Gummies Splitz and Nerds Very Berry Gummy Clusters. This year’s Halloween candy haul is going to taste sooo good.

What extraordinary fall flavors do you favor? Will you try any of the above? Share your thoughts with us by leaving a comment below!

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Autumn/Winter 2021 – Beauty, Food, And Scent Take on a Nostalgic Seasonal Twist

Usually, soups and ciders are simmering on the stove as we move back indoors to curl up into coziness. Now, watch out, because this year is going to look different. Autumn/Winter 2021 is moving beyond the atypical and freeing Autumn from its seasonal expectations! 

Most years, Autumn feels like the end of the growth period. As nature has designed it, seasons are changing. Mother nature is evolving palettes, and consumer mindsets are adapting. So now, sweaters, layers, and boots would usually move back into our closets. And here comes the change. After almost two years of global pandemic uncertainty, 2021 reframes the Autumn and Winter metaphor into an optimistic sense of rebirth, cleanliness, and a blank canvas. 

Autumn 2021 stands full of refreshing, palate-cleansing hues paired with warm and earthy shades and textures. Whites and neutrals have left the taboo zone now that the Autumnal temperatures drop. Soothing neutrals bring luxe comfort and timeless appeal into the seasonal switch. Fashion and beauty exude warmth and light that feel inviting and welcoming.

Nostalgic tastes with a modern twist warm up kitchens worldwide in Autumn. In this year, we can see a change with a hyper-focus on mental and physical wellness and immunity through culinary creation. Ancient arts of locking in the goodness of the harvest are coming back with highlighted health benefits. Celebrations are revamping with an inclusive approach that serves variety. Globally, people feel cautiously happy to spend time together. Simultaneously, we realize that we need our communal activities as much as we crave for delicious taste.

Smokey artistry, the face of the beauty season

The Autumn and holiday mood denotes smokey artistry, windburnt blush, and creative color. Skin and cosmetic regimens change based on season cycles and evolving skin needs. After work from home and minimal social events, clean faces adjust to life beyond the face mask. Pops of color paired with minimalism and ultra-creative glam reminiscent of the 1920s will take center stage as the holiday soirees begin. Make-up looks feminine and vampish, accentuating the lips, cheeks, eyes, and brows with layers of rouge and gloss. 

Cheeks replicate windburns with blush. An intense rouge swept from the apples of the cheek to the temples creates a range of blown looks. Bright hues enrich the palette of choice. Lips are making a powerful comeback as they have looked neutral and minimal over the past 18 months.

Classics like the smokey eye return and the kitten eye—a less dramatic cat-eye with slightly flicked back eyeliner emerges. A mix of precision and smudges gives users cosmetic options based on their skill level. Ultra-long lashes maintain popular as face masks shift the focus to the eyes. Brands and influencers that assist in the teaching process will pique consumer interest.

Creativity and artistry elevate the playful nature of cosmetics. Colorful designs adorn various parts of the face, specifically the eyes and the lips. Encrusted embellishments and decorative silver become holiday-worthy cosmetic accents and facial accessories. These embellishments will go both ways and get real, like at Giambattista Valli A/W 20 with maxi gems framing the eyes, or go digital, such as Dior Beauty’s Christmas 2019 make-up filter for Instagram.

Cold weather signature scents

Even if you have your annual personal scent locked down, the Autumn/Winter additions help shift the mood as you move your wardrobe. Scent forms the sense tied most closely to memory; it can take you on journeys and bring back cherished memories. So smelling a 2021 Autumn fragrance several months from now is by guarantee triggering a seasonal highlight reel. 

Best paired with leather jackets and cozy cardigans, Autumnal florals, sensually sweet vanilla and orange blossoms, and warm spices make their stamp on Autumn/Winter 2021. Jo Malone Dark Amber & Ginger Lily Cologne Intense excels as a delicate perfume where flowers blend with warm spicy accents for a beautifully scented cure for seasonal melancholy. Tom Ford’s Vanille Fatale Eau De Parfum transports one to a warm cafe in the Winter with the multi-faceted smells of vanilla, coffee, roasted barley notes, and exotic flowers. 

At home, both transportive ingredient notes and serene scents elevate the ambiance of your true comfort zone. Boheme aims to reignite a love of adventure and travel with its Wanderlust Collection of candles, including scents based on Tahiti, Goa, and Istanbul. Scent profiles like Goa (Portuguese/Indian Beach Town) combine vibrant bergamot with soul-soothing white musk and nag champa to transport audiences to an Indian paradise.

Culinary comforts ranking high

Autumnal palettes and Winter food trends bring comfort and warmth wrapped in nostalgia. And, while this festive season signifies a great time to pull out family favorites, a fresh twist of culinary modernity holds just as important. Earthy plant-based proteins, time-centric fermented delicacies, and roots-based hearty meals bring health and wellness to the seasonal table.

Herbs, roots, and mushrooms reinvent plant-based indulgence this season. As plant-based and flexitarian diets continue to grow for Millennials and Gen Z, brands and influencers quickly adapt strategies to meet consumer desires. The number of European consumers who identify as vegan has quadrupled in the past four years. Plant-based diets bring several benefits, like leading a healthier life, less anxiety, and promoting sustainability. 

Autumn also means harvest season and a time to store the freshness of the growth of the land. As a result, ancient fermenting health benefits have infused modern-day delicacies. Popular brands have discovered the benefits of improving digestion, curbing sugar spikes, and treating muscle cramps. From human snacks like Kraut Krisps and Chewy Kombucha candies to Fungi-based dog treats, fermenting benefits touch all facets of our nutrition.

This season of holidays continues to focus on entertaining everyone. As families and friends get together after a long separation, a need to unite and a desire for inclusivity evolves. Variety and options continue to focus, and charcuterie boards of all sorts add a beautiful table piece meant for all tastes. This culinary sharing experience moves from only meats and cheeses to breakfast boards, chocolate charcuterie, and of course, plant-based charcuterie boards.

Opportunity to reframe the season

We walk into Autumn/Winter 2021 with a different mindset than the seasons since. We appreciate people, time, and experience in a new way. Our lives have shifted forever. Now we feel ready to share what we have learned, how we have embraced and evolved traditions, and revel in celebration together. 

How have your behaviors changed this season compared to the past? What traditions have you and your family adopted from the past and created your modern twist? Are you trying something new in the kitchen? What scent evokes Autumn/ Winter to you? Comment below to let us know your thoughts.

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