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  • CATEGORIES
    • World of Wonder
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    • Smell It, Taste It
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Life & Styles

Luxury inspiration: bridging aspirations with everyday options

May 13, 2025

The emergence of affordable alternatives As luxury brands continue to elevate their price points, a new movement is emerging—one where premium designs inspire a wave of everyday options. This shift differs clearly from imitation and aims at making aspirational aesthetics

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World of Wonder

Savannah’s new rhythm: where flavors, makers, and moss-covered magic meet

May 6, 2025

Savannah exudes a particular draw—romantic, stately, slow. Step a little closer, and you’ll find a city that’s humming with reinvention. Beneath the Spanish moss and beyond the cobbled streets, a fresh current is running through this historic Southern gem. You

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Life & Styles

Sun, style, and the White Lotus effect: why everyone’s talking about Koh Samui

Apr 29, 2025

Pop culture sets the mood—and the map. One TV hit show can change travel plans overnight. Watch out right now as a new wave approaches! This time, it hits Koh Samui and puts the island gem in the Gulf of

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Smell It, Taste It

Why sea buckthorn could turn into the next big thing in your routine (and your kitchen)

Apr 22, 2025

A very special berry indeed Meet sea buckthorn—a bright orange berry drawing attention for natural benefits. Known for antioxidant, anti-inflammatory, and antibacterial properties, the fruit attracts health-conscious consumers. The global sea buckthorn market may grow from USD 419.08 million in

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Easy Being Green

Our power, our planet: how Earth Day 2025 is sparking global action

Apr 16, 2025

This year’s theme Ready to celebrate Earth Day in a big way? April 22, 2025, marks 55 years of standing up for the planet—clean air, healthy oceans, fertile soil, thriving wildlife, and human well-being. This year’s theme, Our Power, Our

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Smell It, Taste It

Blended status: the rise of celebrity smoothies and wellness culture

Apr 7, 2025

Smoothies have evolved into more than pure drinks. They have become a bold statement, a wellness power move, and a social media sensation! At Erewhon, Los Angeles’ ultra-luxurious organic market, celebrity smoothies have transformed from simple health drinks into viral

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Life & Styles

Stay cool: The growing appeal of cooling skincare, haircare, and oral care

Apr 1, 2025

Imagine a burst of cool freshness the moment you apply your skincare or haircare. Consumers are craving precisely that invigorating sensation. According to NYC-based data firm SPATE, cooling beauty and personal care products are surging in popularity. These formulas, from

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Easy Being Green

Sustainability in action: transforming water, energy and farming

Mar 24, 2025

Join the movement for a cleaner, more sustainable future! Water fuels life, shaping communities and ecosystems. Bold action drives real change, and the Water Framework Directive continues to spark progress. In 2025, World Water Day on March 22 shines a

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Smell It, Taste It

Savory sensations: Why food lovers keep chasing for umami

Mar 18, 2025

Exploring umami Ready to explore the world through taste? Umami is rising! The global umami flavors market got valued at $4.79 billion in 2024 and is projected to grow at a CAGR of 7.3% from 2025 to 2030. What is

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World of Wonder

Discovering Grenada: A renaissance on the spice island

Mar 12, 2025

Picture a serene moment by the beach: the sun, the sand, and the sweet taste of a Julie mango. This idyllic scene captures the essence of Grenada, the southernmost of the Caribbean’s Windward Islands. Known as the “Spice Island” for

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ABOUT

Symrise is a global leader that creates and produces fragrances, flavorings, cosmetic active ingredients, and raw materials as well as functional ingredients for a wide range of applications, including perfumes, cosmetics, food and beverages, personal care, household products, pharmaceuticals, nutritional supplements, and pet food.

We are your invisible day companion.

On our Blog “always inspiring more”, you can find posts on various topics related to these areas. This includes the latest flavor trends, the science behind fragrance creation, ingredient innovation, sustainability initiatives, and more. The blog features contributions from Symrise experts, industry professionals, and other thought leaders. They provide a diverse and informative perspective on the world of fragrances, flavorings, cosmetic active ingredients, raw materials and functional ingredients.

Symrise – always inspiring more...

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