From vanities to TikTok feeds, body mists are taking center stage. The category is delivering major growth in 2025, with Data Insights Market projected to reach a value of $4.8 billion by 2025, and Free Yourself estimating $7.93 billion. Both forecast steady expansion at a 5.2%–5.3% CAGR through 2033. What’s driving demand? A renewed focus on personal hygiene. and a desire for multi-purpose products at accessible price points. TikTok has amplified the craze, fueled by Y2K nostalgia and playful scent experimentation. Gourmand and floral profiles dominate, while brands add skincare benefits for an extra layer of appeal. The movement towards mist is redefining how consumers wear fragrance. Ready to mist your way in? Read on!
Fragrance therapy
Affordable wellness formats are gaining popularity, with fragrance as a coping experiential escape. Accessible categories, such as body mists, have made a comeback, thanks to brands developing more sophisticated scents. Easier-to-try mist formats allow Gen Z to experiment with new scent profiles instead of buying an eau de parfum. The dominance of indulgent and mood-enhancing gourmand and floral notes is gaining popularity, as seen in coconut cream and pistachio gelato. Personal care brand Evereden has launched a line of fragrance mists designed for teens, centered on fresh floral and vibrant gourmand notes, with timely names like Main Character. Speaking of mood-lifting scents, Clinique has been increasingly trying to connect with Gen Z, releasing a body spritz version of its ’90s citrus bestseller, Happy!
Elsewhere, body mists are launching in droves, like Smooch Body from Australia. Glossier has created buzz globally with new fragrance mists. Nineties classic Calvin Klein has rebooted their fragrance know-how with nostalgic Hair and Body Perfume Mists. Brazil-inspired Sol de Janeiro lets consumers behind the scenes of the naming processes behind their cult mists!
Benefits beyond
The integration of added skincare and haircare benefits are increasingly entering into body mist formulas. Salt & Stone Body Mists have positioned themselves as an extension of the brand’s body care line, featuring ingredients like hydrating glycerin alongside notes of saffron, cedar, vetiver, and hinoki. Rare Beauty blends niacinamide, biotin, and peach flower extracts. Niche global hair and body sprays with commercial reach include those from Latinx start-up Ceremonia, Noyz, Scents of Pluto, and Daise Beauty.
Layering opportunities
The movement towards fragrance mists offers endless layering opportunities. For example, Snif’s Layering Bundle, with hot cakes and toppings, reminds users to think of nostalgia in a different light, perhaps evoking a childhood stack of pancakes. Phlur takes three best-selling products with multiple layers and combines them in the Phlur Decadent Layering Set of Travel-Size Body Mists. As the holidays approach, these also make perfect hostess and gifting options
Symrise supports this forward fragrance movement, with elements of sustainability, note sourcing, and personalization with layering. Watch the use of AI in the future to create personalized fragrance blends. Mists also offer the entry of high-end premium brands into a more accessible realm, benefiting everyone!
