Smoothies have evolved into more than pure drinks. They have become a bold statement, a wellness power move, and a social media sensation! At Erewhon, Los Angeles’ ultra-luxurious organic market, celebrity smoothies have transformed from simple health drinks into viral must-haves. From Hailey Bieber’s glaze skin blend to Sabrina Carpenter’s dreamy blue coconut shake, celebrity smoothies pack trendy superfoods and a hefty price tag!
And meanwhile women have got good company. Australian rapper Kid Laroi created his own Erewhon smoothie, proving wellness is for everyone.
Why are people willing to shell out $20 (or more!) for a smoothie? The secret lies in the ingredients—superfoods like cowboy colostrum (a dairy-derived ingredient linked to gut health), lion’s mane (a mushroom associated with cognitive support), and sun chlorella (an algae often used for detoxification) get promoted for their possible wellness benefits.
More than a fad, these smoothies represent a lifestyle shift, where wellness has turned into the new luxury and food choices reflect personal branding as much as actual nutrition. Intrigued? Read on to explore why celebrity smoothies are trending and whether to buy or blend your own.
The evolution of a drink
Erewhon’s celebrity smoothies promote health and influence people. Stars like Kylie Jenner, Kourtney Kardashian, and Alix Earle have all contributed to the trend, collaborating on unique blends. Their drinks often feature ingredients linked to beauty, energy, and wellness, such as:
- Maqui berry – A deep purple superfruit packed with antioxidants
- Collagen peptides – Thought to support skin hydration and elasticity
- Coconut cream – Adds a rich, dairy-free texture and healthy fats
- MCT oil – A fast-digesting fat linked to energy and focus
- Adaptogens (like ashwagandha or reishi mushrooms) – Herbs believed to help with stress management
Smoothies entail more than ingredients. They promise an exciting journey! The appeal lies in the experience when ordering a celebrity-crafted smoothie, sharing it online, and joining the wellness trend. The branding, the sleek cup, and the layered colors make these drinks highly Instagrammable, further fueling demand.
Health meets exclusivity
Wellness has grown into a new form of luxury, distinct from traditional status symbols. Instead of designer handbags or expensive cars, some now invest in high-quality health products. Celebrity smoothies fit right into this shift, offering a mix of premium ingredients and aspirational branding.
At the same time, the price point raises questions. Can a $20 smoothie keep its promise? Some believe the carefully selected ingredients and convenience make it worthwhile. Others prefer to recreate similar blends at home. Platforms like TikTok and Pinterest contain DIY versions of Erewhon’s most popular drinks!
DIY or buy?
For many, Erewhon offers more than smoothies. They are looking for exclusive wellness experiences. The allure of celebrity blends, stylish branding, and social media buzz makes these drinks a sought-after indulgence. For others, the DIY approach offers more variety in ingredients and a personal touch. Whether purchasing or blending at home, one thing seems clear: wellness has become a lifestyle appeal that also ventures into nutrition.
Try this at home: Sofia Richie’s sweet cherry smoothie
Want to recreate the celebrity smoothie trend? Try Sofia Richie’s Sweet Cherry Smoothie, which markets antioxidants, healthy fats, and vibrant flavors.
Ingredients:
- 1 cup frozen dark cherries
- ½ cup frozen pineapple or dragonfruit
- ¼ avocado
- ¼ cup cherry juice
- ½ cup unsweetened almond milk
- 1 tbsp maple syrup
- 1 scoop magnesium powder (optional)
- 1 scoop vegan collagen powder
- 2 tbsp coconut cream
- 1 tsp pitaya powder
Instructions:
- Blend: Combine cherries, pineapple/dragonfruit, avocado, cherry juice, almond milk, maple syrup, magnesium, and collagen in a blender. Blend until smooth.
- Swirl: Mix coconut cream with pitaya powder in a small bowl.
- Assemble: Spread the coconut-pitaya mixture inside a glass, then pour in the smoothie.
- Enjoy immediately!
What’s Next for Food Trends?
As food culture evolves, personal health, celebrity influence, and premium ingredients will continue shaping consumer choices. Celebrity-backed wellness products and social media-driven trends are becoming more common. Whether purchased at a high-end grocery store or blended in a home kitchen, food is increasingly seen as a reflection of lifestyle and values. Will the celebrity smoothie trend last? Time will tell. For now, food clearly fuels us and allows us to make a statement.
