Support an app away

Ready to turn those New Year’s resolutions into persistent habits? As the buzz of the countdown fades away, so does the initial excitement for many. To help you we’ve dug out some helpful advice for you. The latest wave of health tech apps can help you transform your goals into achievable victories. Say goodbye to daunting intentions and hello to a healthier, happier you in 2024. Let’s dive into the cutting-edge advancements that will make this year your best!

Wellness in check

The future looks so bright for wellness and mental app growth, LinkedIn recently reported on global highlights and opportunities for 2024-2031.  In late 2023, The European Commission released a communication on digitally transforming healthcare to empower citizens and foster a healthier society. They outlined three priorities: secure access to health data across borders, personalized medicine through shared EU data infrastructure, and citizen empowerment through digital tools. Many cite 2024 as a year of digital health to which to look forward. Belgium has made it to the forefront with MHealth, featuring over 30 apps that health professionals can use and “everyone” as well. MediKarma with JILL ai, a recent addition, aims to provide personalized assistance and advice for various health aspects, including sleep, weight loss, and chronic illness management.

Life cycles and brain boosts

Where to start? Tipalti rounded up their suggestions in a guide to the best wellness apps. In 2023, Flo Period Tracker & Calendar secured the top spot, followed by Calm, a mindfulness and meditation app, as a close second.  Evernow, a recent addition, supports all stages of life by addressing hot flashes and over 40 menopause-related symptoms. Backed by celebrity investors Gwyneth Paltrow, Drew Barrymore, Cameron Diaz, and Demi Moore, Evernow connects users with clinicians providing personalized symptom relief suggestions. Many in this stage complain of “brain fog”, and in fact, mental health remains so crucial that oyelabs released their updated list of top mental health apps. Glamour South Africa also published its list of 5 mental health apps and hacks you need in 2024. One of the newest apps, Virtuleap, focuses on brain training to boost overall cognitive function.

Skin, fitness, and nutrition tracking

Skincare, fitness, and nutrition regimens can get challenging, to say the least! With your skin as your largest organ, TroveSkin delivers an all-in-one skincare tracker.The app assists in establishing and reminding users of routines and promoting healthy habits that address issues like acne or eczema flares. Similarly, Skincare Routine creates personalized routines for skin, beauty, and makeup products, including best order and tracking of usage. Although the app comes preloaded with DECIEM products, you can add your favorite brands! Statista believes fitness apps will continue to take off in Europe. One notable entry—WHOOP, a personalized AI Coach that interactively uses health metrics to support sleep, recovery times, and specific insights into fitness goals. For food regimens, versaware features recipe AI and connected kitchenware to alert you to nutritional content in your bowls and utensils to achieve goals.

Fortunately, numerous apps leverage the information you input for your benefit. With all the buzz around health apps make sure to prioritize privacy when subscribing, making choices consciously. Share your favorites and goals for the upcoming months below!

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Viva magenta! An exceptional color for an exceptional time

Welcome to the world of color, where hues and shades can evoke different emotions and set the tone for a particular moment. As we gear up for another year, Pantone surprises us again with its selection for the 2023 Color of the Year: Viva Magenta. This year’s choice may have surprised many of you, as you expected pink to take center stage. While, Viva Magenta may deviate a little from your typical pink hue, it will reward you with its rich, crimson shade. This unique blend of boldness and grace offers a captivating solution to those looking to stand out in the digital world. Join us as we delve into the world of Viva Magenta and discover what makes this year’s Color of the Year a game-changer.

Complex & Multi-Faceted 

The 2023 Color of the Year, Viva Magenta, offers complex and multifaceted vibes. Lee Eiseman, executive director of the Pantone Color Institute, describes it as powerful and empowering. It combines crimson red, hot pink, fuchsia, raspberry, and maroon, making it flowery, natural, slick, and shiny.

The source of Viva Magenta’s color seems intriguing. According to the Pantone Color Institute, the cochineal beetle inspired the hue. These tiny insects, native to parts of North and South America, feed on prickly pear cactuses and produce a vivid red pigment that people used as a dye. The indigenous people of Mesoamerica did so as far back as 2000 BCE. This included aesthetic purposes, such as dyeing clothes, tinting teeth, and medicinal purposes. The color impressed the Spanish conquistadors that much that some speculated it might have magical properties. The Pantone Color Institute’s brand partner, Motorola, is planning to release a Viva Magenta phone, further highlighting the versatility and appeal of this hybrid color. Whether you’re using it for fashion, beauty, or technology, Viva Magenta will surely command attention and make a bold statement.

Intentional

Pantone selected its 2023 Color of the Year, Viva Magenta, intentionally. According to Lee Eiseman, little debate happened over choosing a brighter, more lively color. The team emphasized the hue’s vitality, lightness, and “fun” aspects and its androgynous applications. Viva Magenta impresses an expressive, nuanced color that captures the right balance between brightness and subtleness, femininity, and androgyny. Free of cultural baggage, its warm and eye-catching properties make it a perfect representation of the mood of 2023.

Fashion & Design

Today, we use modern technology to achieve the versatile color Viva Magenta without using insect-derived pigments. Barbara Streisand wore the carmine version of the Delphos gown, designed by Spanish-born Mariano Fortuny in the 1968 film Funny Girl. This iconic dress and current color interpretations from designers like Issey Miyake and Prabal Gurung showcase this unique color range.

The jewel tone Viva Magenta will catch your eye with a softer and quieter vibe than the bold red of a femme fatale. Instead, the tourmaline red is a moodier and less demanding color with unique charm and charisma. The color works well for lipstick like this one from Hermes, as well as clothing, sports cars and cell phones, making it a versatile choice for any occasion.

Viva Magenta represents the perfect color to bring a sense of optimism and strength into your wardrobe, home, or beauty routine. This bold hue reminds us of the beauty and balance in nature. So how will you incorporate Viva Magenta into your fashion, design, or beauty choices? Tell us in the comments below. 

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