Tasty health – on top of the plate of consumers

You want to eat well. You want to live a healthy lifestyle. So you skip the sweet options at brunch, check nutrition facts, and plan your meals accordingly: less sugar, sodium, and fat. We prioritize healthy eating until we get too busy with meetings and the three PM cravings start sneaking in. And within this vast puzzle, upcoming trends for good-for-you food and beverage products bubble up to the top. So how can they help us achieve our health goals and follow our taste preferences or lifestyle?

Food and beverage manufacturers work hard to reformulate their products. This might get quite complex with some products as any change in the food or beverage matrix—influencing how we perceive taste. Well-intended, good-for-you products often leave a gap between nutrition facts and consumers’ taste expectations. For example, reducing sugar may lead to a loss of sweetness perception, mouthfeel, and body, decrease overall taste intensity, and reveal bitterness or astringency. To overcome these challenges, manufacturers make good-for-you products taste better and healthy eating easier for consumers’ lifestyles. We show you how!

Making healthy eating easy

“Easy health” stands for simplified healthy eating with fun and pleasure. Sadly, those who want to live a healthier lifestyle often struggle to incorporate good habits into daily routines. The answer lies within a more realistic and light-hearted version of healthy living. We want more beneficial, functional products that fit perfectly into our hectic lifestyles—more happiness, fewer rules, and restrictions.

Products such as sugar-, salt-, and fat-reduced food and beverages tend to trend internationally. Also, enrichment and fortification with vitamins, minerals, or proteins play a crucial role. So these good-for-you products put the “goodies” in, like vitamins, minerals, or proteins, and the “baddies” out, like sugar, salt, or fat. 

Bridging the taste gap in good-for-you products

Removing undesirable ingredients or adding desirable elements to food and beverages can lead to problematic taste effects. Together, Symrise and food and beverage manufacturers strive to bridge these taste gaps to develop great tasting good-for-you products.

Still, to date, ingredients that entirely replace sugar do not exist. Any modification of sweetening systems impacts the overall taste experience of a product. Sweeteners, in general, can close the sweetness intensity gap in sugar-reduced products. So far, so good. Are we missing something here? Yes, because it takes more than a single substance or a combination of sweeteners to balance the entire sweetness profile. One must consider the whole taste dynamics like onset, mouthfeel, and the masking of a lingering aftertaste. Here, the tailored Symlife solutions of Symrise help to naturally balance the overall taste profile according to each manufacturer’s unique needs.

By building the desired overall flavor profile of products, the natural taste-balancing solutions from Symrise help to create winning selections and drive consumer preference. They also support making products with fortified nutritional profiles that taste great. Taste balancing supports making those good-for-you products with fortified nutritional profiles taste great – by masking undesirable notes and balancing the overall shape of the product. This way, the solutions contribute to a sustainable and healthier lifestyle by offering balanced and tasty solutions that make healthier eating easy—and promote everyday health everywhere, precisely what consumers want!

What tips and tricks do you use for eating more healthily? What challenges are you facing? Are you willing to compromise on taste to live more healthily? Please leave us a comment below!

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A Good Night’s Rest: The Importance of Sleep Health

Often, a good night’s rest gives you exactly what you need and want. You awake the following day revived, refreshed, and ready to take on your day. It also comes with the capacity of an instant mood booster too. Getting between seven and nine hours a night may cause a struggle for some. Trust us. The reward makes it worth it.

Keeping us well-rested can impact every aspect of our lives, from our ability to complete work to maintain relationships with friends and family. As the CDC notes, one in three adults gets too little sleep. And a lack of sleep can contribute to developing risk for diabetes, obesity, high blood pressure, and more ailments. Therefore, we need to find ways to achieve quality shut-eye. In addition, the continuing pandemic is making it obvious that prioritizing health and wellbeing comes with paramount importance for us. Thus, an interest in sleep health continues to grow.

Initially, we may believe a good night’s rest comes from resting on a comfortable bed and pillow. What we often forget – the value of adding a calming scent to our nighttime routine. Downy Infusions Calm Scent In-Wash Scent Beads provide the perfect nighttime ritual for winding down. These scent beads can keep your sheets smelling of zen lavender and vanilla bean well into your next wash— a cozy end (and wake-up call!) to each day. 

Sleep challenges comprise an international epidemic that threatens the health and quality of life for up to 45% of the world’s population. One extremely successful solution? Sleep meditation. Whether you go for Disney’s Animation, a lovely collection of animations from a whole host of iconic films, or Headspace Guide To Sleep on Netflix. Solutions for helping you sleep better are gaining traction. What sets these services apart stems from the fact that they teach users the tools to get their best sleep. 

And for extra help catching some z’s, Goop’s Knock Me Out chew tablets act as a fan-favorite for many. Formulated with melatonin and also with L-tryptophan and vitamin B6 to support the body’s hormone production, they also soothe the sweet tooth as they contain chocolate mint-flavors. 

As restful sleep forms an integral component of spending a good day, the health benefits continue to soar. Good sleep can help you stay healthy and reduce stress while improving your mood. It is also helping you think more clearly and perform better with everyday tasks. With the understanding of the benefits of sleep growing daily, we continue to realize the importance of a good night’s rest on our minds and bodies. And with so many new tools and products designed to make getting to bed more accessible, forget about the excuses to hit the hay and wake up feeling more rejuvenated than before. 

What favorite ways to make sleep easier for you do you follow? Let us know in the comments!

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Climate Awareness in Consumer Products — The New Face of Sustainability

Sustainability. We hear this term all the time, but what does it even mean? The word itself holds various meanings on the environment or even relationships. One critical space is climate awareness. Changing our routines to impact our environment positively is a growing priority in many households today. With that, we gain a better understanding of products we use daily such as perfumes, detergents, and soaps. 

Climate Awareness Today

What is climate awareness? Climate awareness aims to make consumers more knowledgeable and encourage them to reverse human-caused climate destruction. Today, over 321 brands are recognized as climate-neutral certified. Collectively, these brands reduced their carbon emissions by 750,817 tons last year. Moreover, these brands are working to lessen emissions even more significantly in the years to come. 

Luckily, multiple hair care and body care products make the attitudes towards climate awareness so much easier to adopt. So, while the amount of climate-neutral and neutralized product solutions keeps growing and multiplying, sustainability becomes an even more integral aspect of our lives. 

Simply The Best

Take cult-favorite brand, OSEA. With most products formulated from clean seaweed skincare, this vegan and the cruelty-free brand has quickly risen to the upper echelon of the clean beauty ladder (even though it started up in 1996!). With potent products and sustainable efforts, popular products such as the Undaria Algae Oil continue to be a favorite among the celebrity crowd. With fans in the company of Victoria Beckham, Kourtney Kardashian, and even little sister (and beauty guru herself) Kylie Jenner, OSEA makes climate awareness a stylish and impactful choice. 

Seeking perfect products for babies and mothers that protect the planet too? Look no further than Wash With Water. Providing soaps (the 3-in-1 Baby Cleanser Sweetpea & Me, a number one seller since 2012) to lotions for babies, all your baby necessities can come at no price to the environment. With additional CBD-infused care for mom, the holistic rituals of Wash With Water make it a standout for anyone looking to incorporate more climate awareness into their routine. This one-stop shop has it all for any family. 

While shampoo is vital in many hair-care routines—new iterations, including soap-like bars, positively affect the planet by using plastic-free, natural, and vegan ingredients and packaging. We all wash our hair, and switching to a company like Superzero can reap huge benefits, like 80-90% lower carbon footprint huge benefits. The company founded in 2020 continues to innovate with its rendition of the purple conditioner bar, a typically tricky product to get right with the fickle nature of color-processed hair. With a variety of bars for frizzy, oily, even thinning strands, and so much more, Superzero proves that small is indeed mighty. 

The Future is Ours

Now, more than ever, the importance of protecting the resources we have left on Earth is the top priority for many. Whether living waste-free, becoming a vegan, or just participating in #MeatlessMonday, the small acts we offer can genuinely make a difference. Especially in our self-care and beauty routine, multitudes of products can now make carbon-neutral care easy and most impactful— actual positive climate-change actions we can take. 

With so many new and stylish options for climate awareness, which ones are you most excited to try? Let us know in the comments!

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