Imagine a burst of cool freshness the moment you apply your skincare or haircare. Consumers are craving precisely that invigorating sensation. According to NYC-based data firm SPATE, cooling beauty and personal care products are surging in popularity. These formulas, from skincare to hair and body care, deliver an instant, refreshing effect. Why the demand? Cooling effects provide instant gratification, leaving users feeling clean, confident, and energized. Many brands are developing formulas to enhance this sensation, creating a long-lasting, revitalizing experience.
Curious to know the reason behind this shift? Read on to explore the key cooling ingredients and must-try products shaping the future of beauty and wellness.
Beauty, hair, and more
As the demand for refreshing sensations grows, brands are turning to ingredients that deliver a cooling effect. Menthol, peppermint oil, aloe vera, cucumber, camphor, and eucalyptus oil lead the way. These ingredients provide an instant cooling touch, making them popular in skincare, haircare, and personal care. Milk Makeup’s popular Cooling Water Stick helps de-puff and refresh the under-eye area. EIR NYC’s Cooling Lip Balm blends shea butter, coconut oil, and mint, offering deep hydration with a soothing tingle.
Cooling formulas offer so much more than refreshment. They also evolve to meet sensitive skin needs. More consumers now report sensitivity, increasing demand for gentler formulations. A Yano Research Institute survey shows the sensitive skin market is expanding. Brands are responding with innovations designed to soothe without irritation. Only Minerals introduced Cool Comfort, a limited-edition UV care item. While cooling formulas can sometimes feel aggressive, this one aims at use for sensitive skin, delivering a refreshing and gentle touch.
Hair care also embraces the cooling movement. In 2025, scalp-focused products will gain traction, addressing irritation, dryness, and dandruff. The rise of scalp care as skincare is fueling demand for natural, sustainable formulations. Sabon’s Cooling Mint Scalp Scrub removes buildup while reviving the scalp. Cooling mists, scalp massagers, and peppermint-infused treatments are becoming must-haves. Luseta’s Tea Tree and Mint Leave-In Conditioner locks in moisture while delivering a long-lasting cooling effect.
Oral care and freshness
Cooling sensations are conquering skincare, haircare and beyond. They matter in oral care too. Fresh breath relates to hygiene and also about feeling refreshed all day.
Regarding quick-fix freshness, which is leading: mints or chewing gum? In 2025, chewing gum will still rank as the top choice for oral health. It boosts saliva production, helping wash away food particles and neutralize acids. Many continue to prefer mints. They avoid excessive chewing, which can cause jaw discomfort, and prevent the risk of cavities from prolonged gum use.
Sugar-free options work always best. For long-lasting cooling, try Oosh Extremely Minty Whitening Toothpaste. This UK-made, small-batch formula comes SLS-free and delivers intense freshness. It keeps your mouth feeling clean and invigorated.
Symrise brings a new level of freshness to oral care. Recently, it introduced Optacool® Fuji, a versatile solution designed for fast-acting, long-lasting cooling. This innovation allows oral care brands to create products that leave mouths feeling refreshed and clean.
In addition to providing a cooling sensation, Optacool® Fuji helps boost consumer confidence and well-being, providing a lasting fresh experience. This advancement brings value to modern oral care formulations and sets a new standard for freshness.
