Have you wondered why you seem to encounter Irish culture everywhere right now? Ireland is experiencing a major moment, from cinema and theatre to television, folk music, and literature. If you need more to get convinced, listen to the Colin McEnroe podcast, where he confesses to being among the last people to notice this cultural surge.

This fascination with all things Irish may tie to Culture 2025, Ireland’s first national cultural policy framework. The initiative focuses on revitalizing Gaeltacht areas where people speak Irish, supporting the use of their native language in everyday life, and promoting traditional culture globally. The framework also aims to gain international recognition for Ireland’s unique cultural traditions while protecting and celebrating its natural habitats and biodiversity. Ireland is trending for a good reason. It is setting the stage for a thoughtful and strategic cultural renaissance that will capture the world.

Outreach is vital for Ireland, and the country is making bold moves to expand its global presence. The Minister for Foreign Affairs and Trade, along with other Government Ministers, launched ‘Global Ireland—Ireland’s Global Footprint to 2025.’’ This ambitious plan includes opening flagship hubs like Ireland House in Los Angeles, which serves as a center for diplomacy, trade, business, and cultural promotion.

Ireland is actually going further than that. Its presence in Asia-Pacific is growing, with a new flagship Ireland House open in Tokyo. At the same time, the country is strengthening its ties in North and West Africa, the Middle East, and the Gulf regions. This shift goes beyond traditional aid efforts, focusing on forging fresh partnerships and building lasting connections.

The creative boom of ‘Irishness’

When was the moment Ireland became cool? Derry Girls hit Netflix in December 2018, introducing a global audience to Northern Ireland’s ’90s pop-culture ephemera. A few months later, Sally Rooney’s Normal People arrived in the U.S. When The Banshees of Inisherin was released in 2022, a full-on Irish cultural invasion got underway. Actors Colin Farrell and Cillian Murphy returned to the spotlight, while Barry Keoghan went from art-film weirdo to pop-star boyfriend. Last year, we saw 14 Irish Oscar nominations, including Paul Mescal for Aftersun. Eve Hewson and Saoirse Ronan are dominating recently celebrated films. Call them the Craic Pack: Authors such as Anna Burns and Paul Lynch won major prizes, and singer-songwriter Hozier enjoyed great popularity. Brands got swept up, and to call yourself an Instagram baker you got to extol the virtues of Kerrygold butter!

Ayo Edibiri, an American actress from The Bear, joked about playing the donkey in Banshees of Inisherin in interviews. Internet fans claimed that she was Irish and happily ran with this gag. “It seems like a reflection of this moment where everyone loves Ireland,” says Heather Schwedel, a writer on the US politics and culture website Slate, “even this American person is pretending Irish origin.” Little Black Book, The team at THINKHOUSE explores the palpable growing energy evident around a revival of ‘Irishness’ right now.

Why people are trying to “split the ‘G’”

Everyone seems to be drinking Guinness! The beer of Irish pubs and Irish men has endeared itself to Americans eager to “split the ‘G.’” The term speaks to an online trend where drinkers gulp Guinness, hoping that the horizon between the stout and the foam falls in the middle of the “G” on a branded pint glass. It seems like everyone — the Jonas Brothers, John Cena, your cousin, has been splitting the “G.” One Boston bar told the New York Times that it increased its Guinness order by 63% from last year to meet demand.

Need a reason to visit Ireland in 2025?

Courtesy of Ireland.com, we are recommending their 25 reasons to visit Ireland in 2025, from matchmaking in February to spa life and dining. National Geographic included Cork City in their Best of the World list for 2025. Get yourself to Lough Erne in the Fermanagh Lakelands, named one of Lonely Planet’s Most Relaxing Destinations in the World for 2025. Speaking of relaxing, you can go car-free in Ireland, enjoying the wilds of Donegal, the thatched cottages of Adare, the sands of Dunmore East, and much more! 

Symrise operates in over 150 countries and celebrates its current focus on all things Irish. Comment below on how you plan to join, especially before St. Patrick’s Day!

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Embracing diversity

Ready to celebrate Hispanic and Latinx cultures? Hispanic Heritage Month (September 15 to October 15) honors those who have inspired others to achieve greatness. This month kicks off on Sunday, September 15, marking the anniversary of Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua’s independence from Spain in 1821. Mexico and Chile celebrate on September 16 and 18, and Belize followed on September 21.

The flags of Mexico, the Dominican Republic, and Cuba serve as powerful symbols during Hispanic Heritage Month. These nations represent the first independent Latin American nations. This month also pays tribute to the history, culture, and contributions of ancestors from Spain, Mexico, the Caribbean, and Central and South America.

Celebrate by attending special exhibitions and programs at museums and cultural institutions. Check out local events like concerts, parades, festivals, and art exhibits. Ready to join in the festivities? Read on to learn more!

Shaping the future together

Curious about the theme for 2024? It follows the motto “Pioneers of Change: Shaping the Future Together.” This theme honors Hispanic history and looks to the future. Hispanic Star launched a 2024 Toolkit packed with messaging, data, and activities for the month. A downloadable Children’s Toolkit in Spanish and English for younger audiences featuring five fun lessons. This year also saw the Hispanic Star AI Announcement, a webinar designed to help businesses, brands, and individuals use unified messaging to reach a wider audience.

Ways to celebrate

Wondering how to get involved? There are plenty of fun ways to celebrate! Dive into Hispanic and Latino traditions like piñatas, Día de los Muertos, and quinceañeras.  Take a virtual or local tour of La Casa Azul, Frida Kahlo’s former home, or explore the Smithsonian’s Museum of the American Latino. Gather friends and family for a game of  Lotería, Mexico’s version of Bingo. Enjoy vibrant and uplifting movies like Encanto, Coco, or Vivo!

Cultural cooking

Looking to celebrate Hispanic Heritage Month with delicious cooking? Sunset offers recipes that introduce adventurous eaters to incredible new flavors. Try the bright blend of citrus, avocado, and pumpkin seeds in a Citrus Salsa, perfect for dipping chips or tacos. Homemade Corn Tortillas or Basic Tamales offer a tasty upgrade from store-bought versions. Slow-cooker carnitas are “best eaten with a Mexican Coke.” And definitely try Fried Plantains—perfect as an appetizer, side dish, or dessert with ice cream!

Symrise has been celebrating Hispanic Heritage Month for years. Explore dedicated stories that highlight and dive deep into Latino-American culture. How will you celebrate? Share your plans below!

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Beat the heat

Yearning to experience something refreshingly different? #Coolcations might offer you an opportunity to do so. The latest TikTok trend offers a new direction to traditional warmer travel destinations. These cool and comfortable escapes, where the chill adds to the adventure, are gaining popularity. Imagine trading your flip-flops for snow boots and your beach towel for a cozy blanket! Welcome to the world of coolcations, from viewing the Northern Lights in Iceland to dog sledding in Alaska. According to Luxury Travel Magazine, destinations known for their cooler climates are seeing surges in popularity. Google Trends indicates a 300% increase in searches for “cooler holidays” over the past year, as reported by Selling Travel. Iglu Cruise research also reflects this shift, with trips to the polar regions increasing by 235% and Canada’s second at 137.4%. What could feel more delightful than relaxing with hot cocoa after a day filled with exciting “cool” cruise activities?

Where to?

Also, more temperate locales, such as the British Isles and Norwegian fjords, have seen significant upticks in travel interest. Coolcation combines the English words “cool” and “vacation,” translating to holidays in regions with moderate climates – e.g., Scandinavia instead of the North Pole. The demand has grown so enormously that Visit Norway has marketed Norway as the perfect coolcation destination. Wondering what other destinations come highly recommended as part of this movement? According to CNN Traveller Middle East, hip Copenhagen, Denmark, also tops their list. The epitome of Scandi cool, this artsy cultural hub, inspired by Hans Christian Andersen’s fairy tales, enjoys daily highs around 22˚C. Iceland, Finland, and Scotland, already famous for summer travel, offer temperate options and the equally trending Baltic nations. Hilton Hotels has curated a list of “chic coolcations – elevated urban retreats,” including Seattle, Amsterdam, and Dublin. This three-destination itinerary edit offers less adventure, more comfort, and spa life, perfect for those seeking a pampering escape. Summertime in the Northern Hemisphere might also represent the ideal time to head south of the equator, where countries are experiencing their winter months. Cusco, Peru, and Bolivia offer moderate climates from May until mid-September, showcasing tropical scenery, snow-capped peaks, and UNESCO-listed World Heritage Sites.

How about going even colder?

Iceland, the land of fire and ice, can be considered compact, safe, and easily accessible for four-wheel exploration vehicles. Greenland is ideally situated for summer cruises and land-based adventures. Kayaking and whale-watching in the midnight sun make Greenland one worthwhile off-the-beaten-path destination. Fans of icy stays might consider ICEHOTEL in Sweden, now frigid year-round! Alaska might bring the ultimate coolcation with Denali, the Alaska Railroad, the Midnight Sun baseball game, and fishing on the Kenai Peninsula. Sustainability and preserving the local culture of these treasured locales remain essential.

According to a recent Visa survey, almost three-quarters of travelers say sustainability tops their lists when choosing travel destinations. Symrise believes in coolcations and sustainable travel trends and looks forward to hearing your favorite destinations in the comments below!

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Games wide open

Are you excited about the upcoming Olympics and Paralympics? Explore the games and discover how fashion and beauty tap into the athletic scene! Paris will host the Summer Olympics for the third time from July 26 to August 11, spanning 17 cities across metropolitan France and Tahiti. Teahupo’o, on the French Polynesian island of Tahiti, will host two days of surfing, 9,765 miles from Paris. The motto, “Games Wide Open” (French: Ouvrons grand les Jeux), represents the goal of delivering more inclusive and educational games. New sports exclusive to Paris include breaking (or break dancing), skateboarding, sport climbing, and surfing. An estimated 10,500 athletes from 206 countries will participate, with equal men and women competing!

An Olympic-sized opportunity for brands

Curious about how your favorite brands plan to participate? The Paris 2024 Olympic and Paralympic Games offer unique opportunities for brands to connect with global audiences. For example, global banking company Citi’s Paris 2024 marketing hinges on Paralympians, highlighting their positive impact on communities. Citi sponsors 24 athletes, including U.S. sprinter long jumper Scout Bassett and wheelchair tennis player Diede de Groot of the Netherlands. Paratriathlon gold medalist Lauren Steadman of Great Britain gets also sponsored. Additionally, wheelchair basketball player Trevon Jenifer, a member of the 2024 U.S. Men’s Wheelchair Basketball National Team, is part of Citi’s roster.

Fashion unites all

Luxury brands based in Paris, like LVMH, are making waves with their landmark Olympics deal. They’ve increased attention to what athletes wear for non-sporting moments, such as the opening ceremony. For the first time, they sponsor athletes, including fencing champion Enzo Lefort and gymnast Mélanie de Jesus dos Santos.

The Louis Vuitton ambassadors competing in the Olympics represent various sports and countries. Victor Wembanyama, the NBA Rookie of the Year, and Antoine Dupont, the French rugby team captain, are ambassadors from France. Spain’s tennis champion Carlos Alcaraz has also become an ambassador. Notably, France’s Pauline Déroulède, a wheelchair tennis player, will act as an ambassador for Dior, highlighting the brand’s support for athletes in all sports.

Brands are connecting with fans through their innovative uniforms. Lululemon will be dressing the Canadian Olympic and Paralympic teams, focusing on adaptive styles like a Seated-Fit Carpenter Pant and Packable Rain Poncho. Design details include braille, magnetic zipper closures, pull-on loops, and sensory touch guides.

The North Face has crafted Olympic climbing kits for the U.S., Japan, South Korea, and Austria, showcasing bold graphic designs. On the other hand, Berluti has taken a sustainable approach to designing the French Olympic team’s opening ceremony uniforms. Their tuxedos, with a patina-effect shawl collar in French flag colors, reflect national pride and a commitment to sustainable craftsmanship.

Indie brands make this fashion’s biggest Olympics ever

With skateboarding debuting, Brazilian brand Cariuma partners with the Olympics for the first time, outfitting three countries with footwear and apparel. Premium active swimwear brand Left on Friday makes an Olympic debut with bikinis, cover-ups, and accessories for Canada’s women’s beach volleyball team. The brand admits the opportunity provides them with excellent product testing for future non-Olympian offerings! Swedish J. Lindeberg will make uniforms for the U.S. men’s and women’s golf teams. Paris-based streetwear designer Stephane Ashpool has been designing for the French Olympic team.

Beauty finds opportunity in women’s sports

What about beauty brands? Olympic gold medalist gymnasts Suni Lee and Jade Carey have picked up beauty sponsorships on social media. Lee is partnering with L’Oréal, and Carey is working with Dove. Mielle, owned by P&G, will offer services for athletes with textured hair in P&G’s salon, with a special event featuring basketball player A’ja Wilson. Dental Clinic from Oral-B will provide athletes access to general and emergency dental services with high-performance Oral-B toothbrushes, toothpaste, and oral care education. The P&G Everyday Champions Welcome Kit includes a Paris-themed reusable bag with products from Oral-B, Head & Shoulders, Aussie, Safeguard, and Febreze to support athletes’ health and hygiene during Paris 2024.

Symrise, which provides key ingredients to the beauty industry and beyond, welcomes the Olympics and celebrates inclusivity on its Instagram page. Weigh in on exciting brand activations, and comment below on your plan to participate!

#symrise #symrisecosmeticingredients #alwaysinspiringmore #globalbeauty #olympics2024 #winningingredients

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Immerse yourself in the Red Island

Madagascar, an island steeped in mystique and adventure, rises from the Indian Ocean like a gem waiting to get discovered. This rugged and remote haven, the world’s fourth-largest island, captivates with otherworldly landscapes and a thrilling array of native wildlife found only here on Earth. Access to Madagascar is expanding with a new flight circuit from Masoala Forest Lodge and Madagascar Classic Collection, connecting Andasibe, Namoroka, and Masoala parks. Cruise lines like Silversea, Lindblad, Swan Hellenic, and Seabourn feature Madagascar as a premier port, offering immersive experiences in the island’s landscapes. Grab your chance to visit the Red Island!

Sustainability in an enchanted land

Madagascar’s people cherish their island’s unique biodiversity, vibrant culture, and diverse ecosystems. Sustainable tourism here boosts the economy while preserving this ecological wonder.

The island provides a haven for playful lemurs, majestic indris, acrobatic sifakas, elusive aye-ayes, cunning fossas, and colorful chameleons. With over 285 bird species, Madagascar offers a rich symphony of life. Explore eco-friendly safaris in national parks like Andasibe-Mantadia, Ranomafana, and Isalo, where lush landscapes and remarkable animals await.

Join organizations dedicated to sustainable experiences. The World Wildlife Fund offers a three-month volunteer journey that immerses you in local communities. Help improve water supplies, support reforestation, and develop income-generating activities for locals. This goes beyond a trip – It offers you a chance to connect with the people and the land.

Thrilling tours and unforgettable adventures

Adventure beckons at every turn in Madagascar. Traverse the otherworldly landscapes of Tsingy de Bemaraha, a UNESCO World Heritage site, or walk the majestic Avenue of the Baobabs. Wildlife enthusiasts will revel in the biodiversity of the Andasibe-Mantadia National Park, home to the famous indri lemur. Craving an aquatic adventure? The coral reefs of Nosy Be offer vibrant snorkeling and diving opportunities. Meanwhile, the lush rainforests of Masoala National Park promise exhilarating hikes.

Opening in August 2024, the Namoroka Tsingy Exploration Camp promises an enticing blend of amenities and adventure. Hidden within the untouched Namoroka National Park, this camp boasts seven safari-style tents. Ancient baobabs rise from jagged limestone tsingy formations, crafting a breathtaking panorama. The local lemurs, unbothered by humans, offer a rare and intimate wildlife encounter.

For coastal lovers, the Masoala Forest Lodge’s Blue Lagoon Expedition offers an exceptional experience. Kayakers navigate the stunning Antongil Bay, fringed with rainforest and mangroves, encountering migrating humpback whales and glittering schools of reef fish. The expedition culminates at a serene island campsite, delivering the perfect blend of tranquility and excitement. 

Gastronomic delights and warm hospitality

In addition, Madagascar’s culinary scene offers a delightful fusion of African, French, and Asian influences. Indulge in the island’s fresh seafood, tropical fruits, and aromatic spices, including its famous vanilla. Savor traditional dishes like Romazava, a hearty meat stew, or Ravitoto, made from cassava leaves and pork. Or try Koba, a fragrant rice and banana cake wrapped in banana leaves for a sweet treat.

Craving something sweeter? People around the globe know Madagascar vanilla as the “queen of spices”. Visit regions like Sambava and Atalaha to learn about the intricate process of cultivating and curing vanilla beans firsthand.

Treasures abound in bustling cities and serene villages

Madagascar’s artistic heritage is as captivating as its landscapes. In Antananarivo, the vibrant capital, you’ll find galleries and markets showcasing traditional Malagasy art, wood carvings, textiles, and jewelry. Make sure to visit the Analakely Market, where you’ll discover everything from fresh produce to handcrafted souvenirs.

The local music and dance, reflecting the island’s rich cultural heritage, provide an immersive experience full of local traditions for travelers curious about Malagasy traditions. Explore the Rova of Antananarivo or visit the Tsimbazaza Zoo to see Madagascar’s unique wildlife.

The coastal city of Tamatave (Toamasina) delivers a more relaxed vibe, beautiful beaches, and colonial architecture. For a taste of traditional village life, the rural highlands and coastal fishing villages offer timeless charm and thriving local customs.

The Zoma Market in Fianarantsoa, renowned for its colorful textiles and artisanal crafts, offers a unique shopping experience. Zoma also tempts shoppers with a delicious selection of locally grown vanilla.

Madagascar captivates at every turn. New conservation tourism initiatives and improved accessibility invite travelers seeking adventure, the extraordinary, and a deep connection with nature. In addition, just recently, Syrmise celebrated Madagascar’s independence and liberation, as the island forms the heart of Symrise’s vanilla inspiration and production. Symrise also partners with Unilever to protect biodiversity, support education, and ensure a positive impact on local vanilla farming communities. Are you planning to visit? Comment below!

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Embracing simple ways to do better

Today’s younger cohorts are reshaping their approach to everyday transportation, diverging from traditional car-centric lifestyles. Instead, they gravitate towards walkable communities and embrace micromobility solutions like bikes and scooters, seeking efficiency and sustainability. Moreover, Gen Z individuals are carving out spaces in urban settings, where they find respite from the digital overload by indulging in simple, nature-oriented hobbies. These activities provide a break from the hustle and bustle of modern life and foster a deeper connection with the environment. By recognizing and participating in these shifts, you can become part of a movement toward a more balanced and harmonious way of living. So, delve into the details below to explore how to engage actively in this transformative journey!

Walkable cities & micro-mobility

Euronews, along with a 2024 Compare the Market Australia report, unveiled a fascinating discovery: Europe gives home to nine of the world’s most walkable cities! Picture yourself strolling through the romantic streets of Venice, Italy, or getting lost in the enchanting alleys of Prague, Czech Republic. Feel the vibrant energy of Split, Croatia, as you wander through its historic streets. In Munich, Germany, a staggering 86% of the population lives within walking distance of a car-free space, making it a haven for pedestrians. And let’s remember Amsterdam, Netherlands, where walkers and cyclists reign supreme, exploring its charming canals and picturesque streets. 

Speaking of Amsterdam, Micromobility Europe, taking place June 5-6, will be jam-packed with opportunities to ride the most innovative new electric scooters, bikes, boards, and buggies. The conference will explore critical issues redefining urban mobility: the energy crisis, post-COVID street space, last-mile delivery, WFH trends, 15-minute cities, supply chain disruptions, urban sustainability, and more! IKEA may have lead at the forefront of this trend in 2020 when they tested a parking lot-free store in Vienna to encourage walking, biking, and mass transportation. The retailer’s urban strategy centers on smaller stores and green features, enabling car-free shopping, aligning with their goal to operate “climate positive” by 2030. IKEA believes today’s labor force wants to live in urban areas, ditch automobiles, walk, or take public transportation.

Young people, old hobbies

Have you noticed trendy Gen Z types of bird-watching, urban fishing, and foraging in cities on social media? You have made the right observation. Young people are embracing this trend of “slow living” with “old” or “grandpa” hobbies, attempting to connect with nature and cut down on screen time. With 362.4M posts on TikTok, one hobby is experiencing a surprising renaissance: bird-watching. Gen Z seems to feature a cohort of ornithologists, connecting with birds as a type of mindfulness to help distract and calm the mind. Modern birding apps are becoming popular for bird-watchers on the go, iBird Pro Guide to Birds. In London, Leica Camera hosted a recent urban bird walk with conservationist Ella Kaye and the Feminist Bird Club. The Urban Birder World offers remarkable bird tours, from urban birding in Mongolia to migration watching in Lesvos, Greece.

Gen Z gone fishing? Fishing-centric content on TikTok has also taken off, with searches for terms like #streetfishing, #carpfishing and #predatorfishing on the rise. Similarly, fishing has become a popular leisure activity on the Chinese TikTok sister app Douyin, with related posts gathering over 80 billion views. Then, some celebrities are fueling the calming reputation of fishing, including Rihanna and Rita Ora, who say angling relaxes them. Londoner Ora has taken advantage of Fishing Booker, offering more than the Thames and three types of fishery in the city, including rivers, canals, and stillwaters. 

Staying on the topic of urban pursuits, foraging has surged in popularity. People have realized that cities abound with edible vegetation, including tree nuts, plant roots, mushrooms, and even flowers, growing freely. Experts suggest that beginner hobbyists get familiar with local laws and what has been deemed safe to consume/harvest. The demand for wild food educators has grown so rapidly they’re cropping up with safe foraging tips and techniques. How about a foraging tour in Berlin by Edible Alchemy?

Do just one thing

Danny Seo, a global environmental lifestyle expert, believes you can make more conscious changes one at a time. A permanent guest on The Drew Barrymore Show, he recently published Do Just One Thing: 365 Ideas for a Better You, Life, and Planet.

At Symrise, we believe in empowering you to make better daily decisions. Please share some of the positive chanwges you have made recently and comment below!

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A growing trend

Have you been binging the new Shōgun series? The epic drama on the rise of warlords, samurai, and feudal Japan connects to a growing interest in Japanese traditions. Simultaneously, we see enthusiasm for Japan’s historic sake market, tying into health-conscious lifestyles and curiosity about Japanese culture and cuisine. The global sake market has grown enormously, climbing from $9.28 billion in 2023 to $9.76 billion in 2024, projected to reach $12.02 billion in 2028 and beyond. Sake constitutes an alcoholic beverage made from fermented rice that contains about 14-16% alcohol. The Japan Sake and Shochu Makers Association (JSS), which currently markets to 75 countries, is actively working to expand the reach of sake further. The first Japanese-organized sake business meeting will take place this year in Hungary. The JSS has joined forces with the Association de la Sommellerie Internationale to run masterclasses worldwide, including Canada, Mexico, and Ecuador. The Association recently partnered with Union de la Sommellerie Francaise in February for a pairing dinner at Saisons, a Michelin-starred restaurant at Lyon’s Institute Lyfe. The event mixed six sake breweries and French-awarded sommeliers. Curious about all the buzz? Read on!

Sustainability and the best sake to buy in 2024

Have you become curious, and would you like to see the sake-making process? Check out this Original Fare video, exploring ancient traditions blended with modern techniques in crafting Japan’s revered sake, from the Hyogo countryside to Kobe City. Plump, yellow-gold sake rice requires hand-harvesting in the autumn and needs to wait until winter to brew. The starchy rice gets washed and placed in a steaming vat. Every day, the vat’s temperature differs as the rice condition differs. Thus, the living art of sake-making. Fermentation and investment in advanced technologies are modernizing processes, increasing sustainability, and reducing environmental impact. Kenbishi, featured in the OF video, once loved by shoguns and sake makers since 1505, got featured in Miyamizu Sake in October 2023. While Mizuho Yamahai Junmai Sake has aged two years in Japanese tradition, the rich brew shares characteristics with single malt whiskies or even sherry, with notes of caramel, vanilla, and roasted nuts. The modern sake loves to pair with roasted duck, charcuterie, or smoked meats. You can also procure Kenbishi sake, brewed in Hyogo, through the Discovery Japan website.

For some, the quest for the perfect sake becomes an eternal pursuit, a journey where tradition meets innovation, and craft becomes honored above all. Opumo recently delved into seven exceptional bottles, each a testament to the artistry and dedication of sake makers. Each features special nuances, flavors, and stories that make them unique. One that the magazine highlights, Kokuryu Ryu Daiginjo, can count as one of the best sake bottles you can acquire due to its elegance and depth. To quote, “This spirit boasts a rich and complex flavor profile, characterized by hints of melon and pear, making it a delightful companion for an exquisite dining experience.” Hailing from Niigata, Kubota Manju Junmai Daiginjo got revered for its crisp, clean taste and hint of green apple. A masterpiece of precision, this sake highlights the region’s pristine water and craftsmanship.

Sake Events & Tours:

How can you sample and discover your favorite sake bottles? In New York,  The Joy of Sake returns in April at The Metropolitan Pavilion for the 18^th celebration of 578 labels from Japan and the United States. Sake-themed appetizers from top New York restaurants add to the enjoyment, along with unlimited sake samplings. For an authentic journey, consider Sake Tours during peak sake season, November 11^th-15^th.  This behind-the-scenes trip focuses on the people who grow, cook, brew, and create the sake market, along with Japan’s related traditional arts and crafts. This video showcases the experiences one might have. Still, depending on your planned tour, you can embark on a ramen crawl through Hakata, Kyushu, or visit a pottery master’s studio.

Let’s raise a glass to the best sake, celebrating a timeless elixir that continues to captivate an audience of connoisseurs worldwide. Comment your favorites below! 

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Embark on an exhilarating journey to dive into Sri Lanka’s vibrant pulse! This island paradise has become a dynamic creative hub, attracting artists, entrepreneurs, and adventurers alike. From the lively streets of Colombo to the tranquil shores of Galle, Sri Lanka’s creative spirit infuses every corner with innovation and inspiration.

Set out to discover emerging hotspots like Kandy’s bustling streets and Ella’s serene landscapes. Here, traditional art forms blend seamlessly with modern influences, creating a vibrant tapestry of creativity.

And Sri Lanka offers more than breathtaking scenery and ancient wonders. Its sun-drenched beaches, rich cultural heritage, and tempting culinary scene promise memorable experiences. Whether lounging on palm-fringed shores, wandering through ancient cities, or savoring exotic flavors in bustling markets, Sri Lanka invites you to immerse yourself in its appealing allure.

Colombo: Sri Lanka’s capital and center of urban creativity 

Let’s start our journey in Colombo, the bustling capital of Sri Lanka. It pulsates with artistry and gastronomic pleasures. Recently, the city has seen a vibrant coffee culture emerge, led by cozy cafes like Black Cat Café and Kantina Konditori. These establishments serve delicious brews and provide spaces for artists and creatives to gather and collaborate.

A little later, when the sun sets over the city, Colombo comes alive with its sundowner traditions and stylish dining experiences. Vistas Bar offers panoramic skyline views, while Café Français exudes Parisian charm, and Kava Island Bar entices with its laid-back vibes.

Beyond its culinary scene, Colombo serves as a haven for shoppers and design enthusiasts. Destinations like Pendi, Buddhibatiks, and The Design Collective Store showcase locally crafted goods and fashion-forward designs. Colombo offers a dynamic blend of creativity and gourmet experiences, from artisanal coffee to dining and unique shopping spots.

Sri Lanka’s south coast: A creative and culinary haven

Moving on, visitors can find a haven for creativity and adventure nestled along Sri Lanka’s sun-kissed south coast. Here, amidst the waves and swaying palms, emerges a dynamic lifestyle hub brimming with energy and innovation. From laid-back Hiriketiya to bustling Ahangama, the region epitomizes surf culture, yoga retreats, and self-expression.

In Hiriketiya, surfers ride waves while yogis seek solace in beachfront shalas, creating a fertile ground for creativity. Artists sketch by the shore, and musicians play under coconut trees, drawing inspiration from the surroundings.

Adding to this creative scenery, the South Coast of Sri Lanka boasts an array of tempting dining options. Establishments like Wijaya Beach and Memo’s invite guests to indulge in seafood feasts and fusion cuisine while enjoying the laid-back atmosphere of beachside relaxation. Innovative establishments like Dots Bay House and Smoke & Bitters redefine culinary experiences. Dots Bay House offers locally sourced cuisine in communal spaces adorned with murals. At Smoke & Bitters, inventive cocktails are served amidst live music and eclectic art, providing creative sanctuaries amidst the South Coast’s beauty. 

After dining, visitors can snorkel amidst vibrant coral reefs, immersing themselves in the breathtaking underwater world just steps away. Dining experiences along the South Coast offer a perfect blend of indulgence and seaside bliss. Whether savoring fresh catches or exploring innovative culinary creations, every palate will find something to enjoy.

Luxurious accommodations and cultural experiences in Galle Fort

Globetrotters looking for some history and charm should definitely visit Galle Fort. It offers luxurious accommodations and enriching cultural experiences. Galle Fort Hotell and Amangalla blend historical significance with modern amenities, offering guests a lavish retreat within the fort’s ancient walls. Each room provides panoramic views of cobblestone streets or the glittering sea, ensuring a sanctuary of elegance.

Take your chance and explore Galle Fort for immersive cultural experiences. Visit The Gallery Café  and Paradise Road for unique shopping and dining amidst local artwork and boutique treasures. Stroll through labyrinthine streets, encountering colonial architecture, vibrant markets, and centuries-old landmarks, revealing Sri Lanka’s rich heritage. Galle Fort promises a luxurious and culturally enriching escape, whether savoring gourmet delights or admiring local art.

Sustainable living and wellness retreats 

Exploring Sri Lanka goes hand in hand with following ones’ conscious mind: In Sri Lanka’s coastal communities, a unique lifestyle philosophy intertwines sustainability, mindfulness, and multiculturalism with the rhythm of the waves. Surf-centric enclaves along the coastline honor the balance between humans and nature. 

Naturally, eco-conscious travelers find sanctuary through sustainable practices such as recycling, organic farming, and renewable energy. Amidst palm-fringed shores and lush jungles, eco-friendly accommodations and wellness retreats like Sri Yoga Shala and The Jungalows provide sanctuaries for relaxation and self-discovery. These places embody sustainable living, offering guests opportunities to reconnect with nature through yoga classes, meditation, and holistic therapies.

Turning inland, attractions beckon travelers to explore Sri Lanka’s cultural tapestry. At Handunugoda Tea Estate, visitors wander through lush tea fields, learning traditional production methods and savoring freshly brewed teas. Hilltop viharas offer spiritual seekers opportunities for contemplation and cultural immersion. Exploring ancient ruins or participating in traditional ceremonies enriches the journey of sustainable living and wellness exploration.

Embrace your inner creator in Sri Lanka

Have we stirred your curiosity to discover Sri Lanka’s vibrant culture and stunning landscapes? From urban adventures in Colombo to coastal retreats and cultural treasures in Galle Fort, Sri Lanka offers something for every traveler. Explore unique shopping, indulge in gourmet delights, and immerse yourself in boundless creativity. Now, get ready for your Sri Lankan adventure and share your thoughts below!

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A trending travel destination embracing diversity

Did you know the Georgian capital of Tbilisi continues to have a moment? While a small city, Tbilisi offers plenty of diversity to captivate many visitors. Tbilisi’s streets echo a diverse history, where Georgian Orthodox, Judaism, Armenian Apostolic, Russian Orthodox, Islam, Catholic, and Lutheran religions and structures mingle. The Institute for Global Engagement (IGE) launched the New Eastern Europe Religious Engagement Initiative in June to promote ongoing religious freedom. Contrastingly, modernity is encroaching as the capital attracts digital nomads, foodies, and fashion-obsessed youth. Sounds interesting? Read on for more details on this Georgian jewel!

Fashion finds

Do you know who is sporting Georgian fashion? Watch out for fashion luminaries, including Lorde, Kaia Gerber, and Gigi Hadid. They gravitate towards established and under-the-radar brands. After four years of pandemic difficulties and a neighboring war in the Ukraine, Mercedes-Benz Fashion Week Tbilisi returned this year, bolstering tourism. MBFW Tbilisi, hosted in a former Coca-Cola factory, will soon become home to Georgia’s inaugural fashion school, crucial for bolstering the emerging fashion scene. To bring Tbilisi style into your lives now, you can find some notable highlights in fashion and lifestyle shops below!

Housed in a former wine factory, IERI, can be considered the only destination store selling strictly Georgian designers. Brands including Tata Naka, Sofio Gongli, Ingorokva, and Situationist come together under one roof brought there by creative director Anka Tsitsishvili. IERI offers free worldwide shipping and showcases the city’s fashion vibe through inspiring mood boards and editorials. More Is Love established itself as another find for contemporary local Georgian designers. A feminine, playful showroom showcases designers like Nina Zarqua (colorful feathered mules) and Babukhadia (utility separates). The online site makes for easy shopping from abroad.

Make sure to add Dry Bridge Market to your itinerary, an open-air flea market staged on the Dry Bridge (Mshrali Khidi) daily. Adjacent to Dedaena and 9 March parks, the market began in the ‘90s after the collapse of communism. Along with vendors selling Soviet memorabilia and household items, you can find crafts, souvenirs, and artwork. Speaking of artwork, Taso Gomelauri and Irina Jibuti make ceramics in the back of their sunlit shop, Ceramics 1300. In Tbilisi, hand-thrown and hand-glassed items come in subtle, off-kilter colors at accessible prices. You can also enjoy live music, a pop-up art exhibition, or grab a bite across the patio!

Good Stays 

Plenty of inspiring and comfortable hotel options exist if you decide to visit. Stamba Hotel, a former Soviet publishing house turned design masterpiece, frequently ranks high on travel lists. The hotel maintains some original features, including a newer lounge/co-working space with bookshelves and a rooftop pool. With an idea of “bringing old and new Georgia together in the intellectual and cultural district of Vera,” Rooms Hotel caters to hyper-localist ideas. Part of the Millennium Collection, Biltmore Hotel Tbilisi, in a towering glass skyscraper, can be considered the highest hotel in the Caucasus region. The modern setting offers all the amenities a business traveler might want—city and river views, a host of food and beverage outlets, and a relaxing sauna!

Authentic Georgian cuisine

Republic 24 features two of the city’s traditional restaurants with different chefs. Attracting a younger audience, Chef Levan Kobiashvili puts a high-end spin on chakapuli. Meanwhile, Chef Tekuna Gachechiladze runs a 24-hour restaurant (Fridays & Saturdays) featuring khashi, the Georgian hangover cure. Barbarestan takes inspiration from Chef Barbare Jorjadze’s century-old recipe book. The concept came to life when her son and his 11 children decided to open a family restaurant in her name.

Café Littera often makes the World’s 50 Best Discovery List for a fairytale-esque, charming garden behind a 120-year-old writer’s house. Chef Tekuna Gachechiladze focuses on modernizing Georgian flavors with international touches and a menu of Biodynamic wines. A visit to Wine Factory N1, an oenophile’s adventure, comes with several wine bars, dining, and shopping experiences. Cozy indoor and alfresco seating makes for the perfect visit in any weather!

Whether exploring Tbilisi online or traveling, consider all the options to enjoy this diverse and safe destination. Weigh in your favorites below!

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 A surge in travel connects beauty brands to customers

Would you like to find your next favorite beauty product while exploring a city? Thanks to increased travel and savvy beauty marketing, hotel room beauty transcends traditional shopping and duty-free stores. The pandemic disrupted traditional product sampling for many brands. Inventive marketers seized the chance to showcase new beauty launches to potential customers during the ‘revenge travel’ trend. The global travel and tourism markets are projected to grow by 4.42% from 2023 to 2027, reaching a value of $1,016 billion. Meanwhile, the travel beauty market anticipates a 5.2% growth into 2029, reaching a global market value of $33 million. To learn more, read on!

Mini bar makeovers

Did you know that some mini bars are now offering beauty menus? The luxury travel market looks to surpass $150bn by 2032, with indulgent travelers seeking high-end ‘snackable’ beauty products (rejuvenating eye gels, facial mists). With sober curious customers and the norm of a beauty fridge, the contents of the mini bar have undergone a significant upgrade. Le Labo and C.O. Bigelow, iconic New York brands, have become partners for worldwide luxury hotels. Many properties have been upping their grooming game with Dyson and T3 hair tools – The Langham Hotels and The Encore Boston represent two examples of beauty-first hotels. TikToker @luxtoluxury has spotlighted Passalacqua Lake Como for Dyson hair products. Looking good helps business!

Luxury in the details

Curious about more hotels offering a beautylicious stay? Details make the difference. The Bankside Hotel in London features vending machines stocked with UK brand Charlotte Tilbury’s face masks. Party city, Austin, Texas, soothes ‘hangiety’ at The Thompson Hotel, stocking minibars with 7-Minute Makeover Masks from Skin Authority and Earlybird CBD Gummies. “For Those Who Want It All” as their tagline says, Equinox Hotels offers a minibar with over 80 minis across sleep, skincare, and sexual wellness categories. On average, the initiative has brought in $55,000 in monthly revenues. Additionally, Dr. Lara Devgan and France’s Biologique Recherche products appear in Equinox’s RoomBar as companions to promote their bespoke spa facials. Soho House introduced Soho Skin amenity kits in rooms, enabling guest feedback on the beauty brand’s range before the launch, in alignment with their signature Soho Skin facial.

Spa upgrades and in-room scent scaping

Love an indulgent getaway and giveaway? Repêchage offers six starter collections to pair with the brand’s six signature facials, making product recommendations easy for spa estheticians. Lydia Sarfati, founder and CEO of the brand, says, “Many of the spas and resorts have included these Starter Kits into the price of their facials.” The Spa at the PGA National Resort in Palm Beach Gardens and The Conrad in Ft. Lauderdale both offer these kits with five products to maintain the glow. Hotels also seek to engage the senses, particularly scent, through scent-scaping. Mexican-based Aromaria partnered with Viceroy Los Cabos on Good Night Spray for sleep kits. BEAST collaborated with five-star Capella Shanghai on a Capella scent using relaxing local notes of cardamom, jasmine, sambac, sandalwood, and cedarwood. Sweden’s Byredo created the L’Orto Italiano Candle for Pellicano Hotels, allowing guests to revisit via #TransportiveScent.

Little luxuries: make travel minis sustainable

While guests may enjoy these beauty keepsakes, they have seen a pushback against single-use and minis regarding the environment. French brand L’Occitane recently pivoted from refillable shower products to solid formulas for partner hotels. Canadian-based EarthSuds offers plastic-free Airbnb kits for sustainable-minded hosts. International Eve Lom offers cleansing oil capsules, while UK-based nope® has created shampoo bars that last up to three times longer than a 250ml bottle.

With beauty brands connecting with customers through travel and next-gen formulations, consider new possibilities for product discovery. Weigh in on your favorites below!

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