Noticing changes in the mirror? You’ve got good company. Today’s beauty devices promise the lift and glow of surgery—without the fear. Some draw on centuries-old wisdom, offering a gentle, natural facelift effect. Others tap into the trend for a ‘snatched face,’ driving demand for at-home devices, according to Mintel. reports. More people now want results that previously only dermatologists’ offices could offer or luxury spas. Affordable. Accessible. Effective. A new wave of beauty alternatives has arrived. Care to learn more? Read on!

Skims joins the sculpting zeitgeist

Kim Kardashian’s shapewear brand, Skims, recently dropped a piece of headgear that looks strikingly similar to a post-surgery compression garment. Priced at $48 USD, it sparked days of social chatter after its Instagram debut, sold out instantly, and quickly built a waiting list. The design uses “sculpting fabric” and collagen yarns for jaw support, earning buzz as a “must-have for your nightly routine.” It also taps into the viral #morningshed movement, where influencers flaunt face-sculpting accessories like jaw-lifting straps, overnight masks, and even mouth tape.

The fascination goes on from here. On Instagram, the hashtag #facesculpting has racked up more than 15K posts. People pinch, pull, and massage their skin—with or without tools—in pursuit of today’s beauty ideals. The craze relates to earlier methods. Years ago, “V-Sculpt” gained traction across Asia. Actress Shay Mitchell famously revealed her 58-step beauty routine, which included a daily V-line mask she discovered in Japan. Today, you can easily find similar versions on Amazon or specialty beauty sites like Lila Beauty.

Innovation continues to shape the category. The NūFACE microcurrent mask promises effortless contouring through gentle stimulation and massage. The Biba Meta Facial^® FASCIA TOOL—created by celebrity facialist Biba de Sousa, known for working with Billie Eilish—claims to improve circulation and aid lymphatic drainage. Even color cosmetics are leaning in. Haus Labs plans to launch the Precision Sculpt Shaping Balm, a contour stick described as “shapewear for the face,” available in nine shadow-inducing shades.

Unveiling new contours – the Kobido Japanese Facelift

High-tech tools may be making waves, while some beauty secrets have reigned supreme for centuries. Enter Kobido—the once-exclusive ritual of Japanese empresses and nobility. Originating in the 15th century, this luxurious practice draws on roots in anma, a traditional form of therapeutic massage. Translating to ‘the ancient way of beauty,’ Kobido gets often called the original ‘Japanese facelift.’

An authentic Kobido treatment remains rare, with only about 50 certified therapists worldwide. The technique relies on precise circular motions and sweeping strokes that stimulate blood flow and encourage lymphatic drainage. The result? Puffiness melts away, leaving the face taut, lifted, and instantly refreshed. A full treatment takes about an hour with weekly repetitions and six to seven sessions recommended for optimal results. Kobido has long enjoyed the reputation as a symbol of prestige and refinement. After all, treating a Japanese empress, speaks for itself.

Symrise observes Japanese influences and global trends and appreciates the forward-thinking fusion of past and present. Always pushing the boundaries of innovation, Symrise blends ancient wisdom with scientific advancement. How will you redefine the coming months with a youthful visage?

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