By the time visitors entered the Miami Beach Convention Center, the experience already felt heightened. Heat, sound, scale, and density fuse, setting the tone for the days ahead. Art Basel Miami Beach 2025 (December 5–7) delivered high energy and strong momentum. This 23rd edition signaled confidence with robust sales and a sharpened focus on diverse voices, including Latinx, Indigenous, and digital creators. Craft-forward and multimedia works gained traction, while select blue-chip pieces continued commanding attention. Together, these shifts pointed to a broader move toward sensory richness and emotional connection.

Andy Warhol’s Muhammad Aliportrait, which sold for $18 million, reinforced the power of enduring cultural icons. Yayoi Kusama’s Infinity Mirror Room, offered a moment of immersion and reflection. Beeple’s  AI-driven satire cut through with humor and critique, reflecting growing cultural tension around technology. Latin American artists such as Joaquín Fargas and Tunga also drew crowds and acclaim. Together, these moments framed a fair rooted in creativity, culture, and community. The energy carried directly onto the fair floor, where scale and sensory impact shaped how art was experienced.

Sensory intensity at Miami Convention Center

Curating the 2025 fair posed challenges. Fourteen galleries withdrew, while new exhibitors entered the mix. All the same, Art Basel Miami Beach held its position as the largest art fair in the U.S., welcoming nearly 300 exhibitors from 43 countries and territories. The result was a dense, high-impact environment where visual stimulation competed for attention at every turn.

Satellite fairs expanded the experience across the city. Untitled, Design Miami, NADA, and Art Miami energized the week. The fair no longer felt contained. Instead, it spilled into hotels, beaches, and nightlife, creating a constant sense of movement. Beyond exhibition halls, Miami transformed into a nonstop circuit of parties, artist commissions, and luxury brand activations.

At Faena Miami Beach, Es Devlin presented a large-scale, site-specific installation during Miami Art Week. Known for immersive light, sound, and architectural storytelling, the work reflected a broader shift toward emotionally enveloping experiences. Visitors lingered, signaling a desire for art that surrounds rather than confronts.

Zero10 emerged as a defining section. This digitally focused platform leaned provocative and playful. Beeple captured attention with a satirical installation featuring robot fighters modeled after tech and art icons. The work skewered NFT culture through humor, spectacle, and critique, drawing steady crowds and conversation. In a moment of AI fatigue, satire offered both relief and reflection.

Music shapes the cultural rhythm

Music amplified the art-led momentum. Swizz Beatz hosted the inaugural Art Basel Awards Night, honoring cultural visionaries and introducing the first Gold Awardees. Shaggy hosted and headlined OkayPlayer Presents: Friends From New York during BitBasel at The Sagamore South Beach. Music extended the fair’s energy beyond the galleries, blurring the line between exhibition and nightlife.

A disco resurgence surfaced across multiple events. Disco Neil delivered a DJ set at The Do-Over. Disco Presents partnered on the two-day Art With Me festival. Sound and spectacle flowed seamlessly alongside visual expression.

Product promotions move into 2026

As art and music blurred boundaries, brands stepped in to translate culture into product and experience. Rather than traditional sponsorships, brands treated Art Basel Miami as a testing ground for future-facing storytelling. Marcolin debuted Tom Ford Eyewear pop-up at The EDITION. Zegna, Jimmy Choo, and Lavazza introduced art-driven collaborations and experiences across the city.

Zegna unveiled artist-designed totes with Cecilia Carlstedt. Jimmy Choo partnered with Crosby Studios for an immersive installation. Lavazza previewed a 2026 calendar by Alex Webb. BMW returned with sculptor Kennedy Yanko, spotlighting material experimentation. Across categories, tactility and collectability took priority.

Sustainability-forward themes also emerged through BREAKFAST, curated by NicoleMarie Advisory, at 1 Hotel South Beach. The installations explored climate, materials, and sensory impact, aligning naturally with Symrise’s sustainability and experience-led innovation.

JW Anderson curated collectible objects at The Webster, signaling fashion’s growing interest in limited-run, art-adjacent design. Miu Miu revealed a newly redesigned Design District store, reinforcing retail as a cultural stage rather than a transactional space.

Each year, Symrise celebrates the energy of Art Basel Miami, where countries, cultures, and sensory experiences converge. This creative intensity reflects Symrise’s approach to inspiration across scent, taste, and experience. Art Basel Miami fuels curiosity and creative exploration. Bold expression and material experimentation shape what comes next. These signals continue to inspire Symrise innovation!

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Ever wonder why Jacksonville gets called the “the “Flip Side of Florida”? Because it surprises—with miles of beaches, creative neighborhoods, and a pulse all its own. Southern warmth meets coastal cool, giving it an easy energy that feels instantly inviting. From art walks to riverfront adventures, every corner tells a new story. As the largest city by land area in the continental U.S., Jacksonville gives you all the space you need to explore freely.

Read on to plan your visit accordingly!

Natural attractions as far as the eye can see

Dubbed “nature’s theme park,” Jacksonville invites exploration across 80,000 acres of parks, waterways, and 22 miles of beaches. This includes the unique Boneyard Beach, which offers a visually and ecologically spectacular wonderland of driftwood on the shore. To view the beautiful coastline by air, consider the free Sea and Sky Air Show (October 25-26, 2025), featuring an over-the-ocean sky show with performances by the U.S. Navy Blue Angels. Nearby beach communities include Ponte Vedra Beach and Fernandina Beach, along with historic St. Augustine, which offers a holiday-driven Night of Lights.

For arts and culture, explore Cummer Museum of Art & Gardens or the historic Riverside Avondale district. Jacksonville offers a wide range of activities for visitors, from strolling the beautiful beaches to enjoying the vibrant arts scene. Nature abounds, with Congaree and Penn taking farm-to-table to a new level. While dining outside, you can see their farm from your table. Tour the farm, then relax over hard cider and a dinner of Roasted Local Mushrooms.

For sports fans, no mention of Jacksonville is complete without celebrating its beloved NFL team, the Jacksonville Jaguars. Each season, fans pack EverBank Stadium on the St. Johns River, filling the city with energy and team spirit. Just south of the city, TPC Sawgrass hosts THE PLAYERS Championship, one of the PGA TOUR’s premier events that draws visitors from around the world.

Stay & dine

Jacksonville highlights its “Southern rock n’ roll” food culture with craft breweries, eclectic restaurants, and unique neighborhoods. Breweries stand out with the “Jax Ale Trail,” offering a curated taste of Jacksonville’s scene. Southern comfort breakfasts often feature biscuits and gravy, with Maple Street Biscuits serving up one of the best-loved versions in town. For lunch, tray a Fried Green Tomato Sandwich at Bellwether. The house pickle relish and spicy vegan aioli really take this sandwich to the next level. An aquatic location brings expertly prepared fish from Palms Fish Camp, or blackened fresh catch from North Beach Fish Camp, one of Jacksonville’s best seafood restaurants. Their signature dish: fresh blackened Mahi with ham gravy, collards, and creamy grits—offers a perfect example of southern beach cuisine.

Jacksonville offers a relaxed travel experience, where wide-open spaces and welcoming energy set the pace for a truly easygoing escape. One Ocean Resort offers the perfect location to unwind. The spa has been undergoing renovations, with an anticipated reopening in Spring 2026. They look forward to welcoming visitors back to enjoy refreshed facilities and enhanced experiences. For an all-inclusive Jax experience, Norwegian Cruise Line will begin operating sailings from Jacksonville in November 2025. Cruises will run seasonally through April, with both short and long itineraries available.

Building on Jacksonville’s local flavors, Symrise also calls the city home with a manufacturing plant dedicated to sustainable innovation. Using byproducts like orange peel oils and paper-industry side streams, the facility produces flavor and fragrance ingredients. Consider a visit to the Flip Side of Florida, and start planning your own nature-filled itinerary!

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If a city could speak in scent, Grasse would entice with jasmine and rose. Tucked between the Mediterranean and the Alps, this small Provençal town grows flowers—and with it, it grows legacy. Grasse’s microclimate comes direct out of a perfumer’s dream: sun-drenched, mineral-rich, and protected from extremes. Here, fields of tuberose, lavender, and centifolia bloom with purpose. The air holds weight. History. Intention.

With over 300 days of sunshine a year, Grasse delivers year-round radiance—whether you’re chasing golden-hour views or a winter escape that smells like summer.

What has turned this little town into the perfume capital of the world? It holds the source code. Wondering what gives Grasse its staying power, what to see, and where to discover the most precious fragrance gems? Read on.

Historic must-sees

As a charming town in the French Riviera, visitors can look forward to wandering the historic town center and enjoying stunning views. The weather stays consistently beautiful, while July and August are prime. These months make it easy to pair Grasse with quick trips to Cannes, Antibes, or Monaco. A must-visit destination, if time allows, would include the impressive architecture of Cathédrale Notre Dame du Puy. Do you consider yourself more of an outdoors adventurer? Then hike in the Gorges du Loup, enjoying scenic trails and views of waterfalls. You might also consider exploring Riviera Nature.

Follow the scent

Grasse offers the perfect starting point for exploring the history of fragrance. Begin with the flower farms that grow the iconic blooms behind the scents—like Domaine de Manon. This highly rated Lonely Planet tour centers on Centifolia roses and jasmine. Cultivated over three generations, the farm now supplies Dior exclusively. Fragonard Perfume Factory opened in 1926 to welcome tourists visiting the French Riviera. Today, it remains a respected name, run by third-generation family members. When entering the complimentary tour, one can smell roses, jasmine, lavender, and orange blossom flowers. Follow the scents into the gift shop, featuring a vast selection— a sample of four 5ml natural sprays can easily fit into your handbag or luggage for a weekend getaway! The Museum houses rare objects covering the history of perfume for over 5,000 years. The Museum also displays over a dozen major works by painter Jean-Honore Fragonard, as well as Marguerite Gerard and Jean-Baptiste Mallet. Grasse ranks among the world’s top perfume capitals. This highly rated tour offers a behind-the-scenes look at classic perfume house Molinard and the process of fragrance creation. As part of the workshop, you’ll work alongside an experienced perfumer to create your very own fragrance!

Symrise proudly announced opening a fragrance ecosystem in Grasse for its subsidiary SFA NEROLI. In addition to the creation of a new fragrance campus in the cradle of perfumery, this investment advances sustainable, locally produced fragrance creations and production capabilities. The campus writes a new chapter in 140 years of cumulative fragrance experience, merging local fragrance houses SFA Romani, CRÉATIONS & PARFUMS, and FLORESSENCE. Symrise adds to the region’s legacy with Maison Lautier 1795, offering rare raw materials and proprietary Delaire 1876 bases. Together, this gives birth to a unique ecosystem of fragrance creation in “Symrise South.” Will you be adding Grasse to your travel bucket list!?

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Interested in exploring two of Spain’s most dynamic regions? Catalonia and its capital Barcelona are bursting with bold design and inspirational energy. Art afficionados can expect exceptional treasures. “From Gaudí’s surreal architecture to Picasso’s formative works and vibrant local markets, creativity pulses through every corner. The Catalan language and strong regional identity give the region its rhythm. A bold regional heritage adds an extra layer of depth to the story.

Move on by venturing south to Andalusia, where flamenco fills the streets and Moorish palaces steal the spotlight. Cities like Seville, Granada, and Córdoba brim with history, from the Alhambra to the Mezquita. The festivals? Memorable. Feria de Abril and Semana Santa light up the region with music, color, and tradition. Read on to discover the soul, style, and contrast of these two remarkable corners of Spain.

Barcelona (and Catalonia) named the World Region of Gastronomy in 2025

Call yourself a foodie? Then you’ll want to know that Catalonia, and especially Barcelona, carries the name of World Region of Gastronomy for 2025. The title reflects a dining scene that blends tradition, creativity, and global influence. Even actress Eva Longoria took notice. Her CNN series, Eva Longoria: Searching for Spain, kicks off in Barcelona, tracing both Spain’s rich culinary culture and her ancestral roots. The first episode delves into Catalonia’s bold culinary spirit, featuring chefs like Ferran Adrià and his innovative take on traditional Catalan stew.

While tapas enjoy a reputation as a hallmark of Spanish cuisine, Barcelona brings a bold and creative twist to the tradition. The city reimagines small plates with inventive flavor and flair. Catalonia’s culinary identity celebrates contrasts—“mar i muntanya” (sea and mountain) dishes form the center of local specialties. Include markets like La Boqueria and Santa Caterina as essential stops. They are overflowing with fresh produce, seafood, and spices, and serve as buzzing social spots. For an upscale experience, check out Grupo Tragaluz’s standout restaurant Tragaluz, or their latest launch, Cohete—a dining-meets-nightlife concept on Avda Diagonal.

Shopping & sights

Just around the corner from Tragaluz restaurant sits Santa Eulalia, one of Barcelona’s most iconic shopping destinations. Serving stylish men and women since 1843, the boutique offers a wide range of products, from custom tailoring to exclusive perfumes. Its rooftop restaurant, The Bistrot, overlooks the city, adding to the unique experience. With its global reach, shipping to over 160 countries, fashion lovers should include Santa Eulalia as a must-visit.

While brands like Mango and Zara dominate Spain’s trend-driven fashion scene, Barcelona also champions sustainability. The city serves as a hub for vintage finds and upcycled fashion. Boutiques like Gimaguas, a cave-like space led by Spanish twins often referred to as the Olsen twins of Barcelona, offer a youthful, beach-meets-urban style. For a hands-on experience, try the Espadrilles Experience. You’ll design your pair while sipping cava, snacking on tapas, and enjoying live music. Catalan icon Salvador Dalí famously wore espadrilles himself.

Speaking of Catalan icons, Antoni Gaudí continues to enjoy a reputation as one of the most celebrated architects in the world. His whimsical, nature-inspired works define Catalan Modernism. Landmarks like the Sagrada Familia and the recently restored Casa Batlló form essential stops, now enhanced with immersive, tech-driven experiences. For more modernist inspiration, visit the Museu d’Art Contemporani de Barcelona (MACBA). Pablo Picasso called Barcelona home for a time. While being born in Andalusia, he linked two creative powerhouses with one legendary name.

All aboard

Traveling from Barcelona to Granada by high-speed train render Andalusia an easily accessible next stop. The journey takes about seven hours and connects city centers directly, making it a scenic and convenient option. Granada carries a strong Moorish influence, shaped by its history as the last city to be reclaimed by the Catholic Monarchs in 1492. One can spot this legacy everywhere – in its food, architecture, and artisan culture. While the Alhambra belongs to Spain’s most visited landmarks, make sure to also visit the Arab baths, which still offer traditional treatments today.

Blending this deep-rooted history with forward-thinking innovation, Symrise celebrates Granada through its local facility. The site specializes in cosmetic and fragrance ingredients, many of which use renewable raw materials derived from nature. These destinations showcase how tradition and modern beauty can merge, making them all the more worth the journey.

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Have you seen the Happiness Report for 2025? Once again, the Nordic countries top the list. Sweden ranks #4 in how happy its citizens feel. If you’re tired of sweating through summer, turn your gaze north. Think cool breezes, bright nights, and the 30,000-island wonder of Stockholm’s archipelago. Just a short ride from the city, these pine-fringed isles offer the perfect reset. Swim, sail, or simply watch the light change over open water. Sweden’s capital Stockholm also attracts people as the country’s creative and cultural engine. Named the European Capital of Culture in 1998, the city continues to live up to the title. Expect festivals, design fairs, and heritage sites that come alive in summer. Curious about life at the top of the happiness list? Find out how to experience Scandinavia in full bloom.

The main attractions

The Swedish concept of friluftsliv (open-air living) encourages locals and visitors alike to explore the outdoors. With high temperatures averaging around 21°C, the city’s residents spend much of the season outdoors. You’ll find them on boats and beaches, hiking trails and rooftop bars. Stockholm’s dynamic neighborhoods, from Gamla Stan (the Old Town) to Sodermalm, each offer a unique way to experience the season. Locals suggest taking in the sunrise and late afternoons, packing a picnic for the park, and trying traditional Swedish summer foods like gravlax, herring, and strawberry cake!

A booked event calendar

In late spring and summer, Stockholm comes alive, transforming into a vibrant stage for festivals, open-air celebrations, and irresistible food-filled holidays. The city buzzes with energy, flavor, and endless reasons to gather and indulge. In late May, locals gather in parks and open spaces to celebrate Walpurgis Night, also known as Valborg. The evening features choral singing and bonfires to mark the end of winter.

Midsommar in June stands out as an iconic summer celebration. It features flower crowns, maypole dancing, and plenty of snaps— a type of aquavit. Also to remember, July features Diggiloo! On July 17, some of the country’s most beloved artists light up Hedens Idrottsplats with the lively vibe of music hits and laughter. Sing along to your favorite tunes with family and friends, enjoying a magical summer night under the open sky. In August, a beloved end-of-summer event takes place: Kraftskiva. Locals don paper hats and bibs, sing traditional songs, and feast on pounds of fresh crayfish.

Checking in

Consider making some of these reputable hotels your home base in Stockholm. Hotel At Six, in Stockholm’s business district, greets guests with an eight-floor-tall marble sculpture in the hotel’s atrium. Rooms mix high-end artwork and amenities with elegant design and a marble rooftop bar. For a more personal stay, Ett Hem in Lärkstaden offers a courtyard garden, an intimate setting, and impeccable design. With 12 rooms, the townhouse-style property feels like staying with stylish friends. A historic five-star, century-old property, Grand Hôtel overlooks Stockholm’s old town and waterfront. For those seeking a blend of old and new, Nobis Hotel combines the best of both styles and is conveniently located in the heart of the shopping district. The hotel features the trend-right Acne Studios flagship!

Shopping & culture

Drottninggatan – the longest shopping street in Sweden – is stretching through the heart of Stockholm with endless stores, cafés, and a local charm. Swedish fashion brands are gaining popularity, from Acne Studios to sustainably crafted Ganni to covetable TOTEME. The street hosts gift shops, cafés, and one of Stockholm’s top department stores, Åhléns City. Located in an old paint factory, Fragfabriken offers an innovative exhibition space for contemporary cultural expressions with an emphasis on art, architecture, and urban development.

Symrise gave early insights into summer travel trends with the rise of “coolcations”—getaways that prioritize calm, culture, and cooler climates. Sweden, with its cultural hub of Stockholm, may be the ideal place to recharge and unwind.

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Savannah exudes a particular draw—romantic, stately, slow. Step a little closer, and you’ll find a city that’s humming with reinvention. Beneath the Spanish moss and beyond the cobbled streets, a fresh current is running through this historic Southern gem. You can find it in the food, the fashion, the art—and comes with a distinct modern touch.

Closely connected to the creative community surrounding SCAD (Savannah College of Art and Design), Savannah draws artists, designers, chefs, and travelers eager to experience its vibrant culture. From design-forward hotels to globally inspired menus and the creative pulse of the Starland District, Savannah is undergoing a quiet transformation. One rooted in heritage, and bold in expression. Read on to see why this soulful city is capturing the imagination of visitors and visionaries alike!

A culinary remix of the South

Savannah’s culinary scene is flourishing, making its mark with style and flavor. At Savoy Society, the cocktail menu offers the place where the story begins. The Signature Shower Me In Luxury combines bourbon, amaro, apricot, and bubbles for a rich, sparkling start. That same bold flair carries into the food, like Korean meatball banh mi or miso butter toast topped with a soft-boiled egg.

Just up the street, Shuk offers a bright, modern take on Mediterranean street food. Standouts include the Sabich pita with fried eggplant, tahina egg salad, and mango amba. The Whipped Feta, topped with pistachios and pomegranate honey, offers a vibrant blend of texture and spice.

At Common Thread, the focus aims at seasonal, locally sourced ingredients. Start with the Butter Bean Pierogi, filled with smoked onion and topped with pickled shallot. For something heartier, try the Dry-Aged Prime Bone-in Strip. The Canestri Bolognese offers a rich, comforting pasta option. Each dish blends Southern roots with global technique.

Each meal in Savannah feeds more than hunger—it feeds inspiration. And that same creative spirit carries into the spaces where you stay.

Where design meets escape

Savannah’s most inspiring stays take you beyond unpacking your bags—they’re taking you to where the city’s creative spirit comes alive. These hotels reflect the same blend of heritage and innovation shaping Savannah’s food, art, and design scenes. Hamilton-Turner Inn, set on Lafayette Square, offers a quiet sense of history and creative charm. High ceilings, vintage details, and soft light make the space feel calm and inviting, perfect for reflection or slowing down.

For a more contemporary perspective, Hotel Bardo offers a playful contrast. Its garden courtyards, arched hallways, and mix of mid-century design elements set the stage for conversation and inspiration. Whether sketching by the pool or dining at Saint Bibiana, this place encourages you to linger and to create. These hotels offer more than rest—they awaken the senses and spark creativity. Step outside, and that same thoughtful design continues through the city’s shops, studios, and everyday spaces!

Boutiques, murals, and creative pulse

Savannah’s creativity shines beyond galleries and grand hotels—it’s woven into storefronts, brushed onto brick walls, and discovered in every neighborhood corner. Here, inspiration lives at street level, and every boutique, mural, and studio tells a story.

At Emily McCarthy’s boutique, classic Savannah prep meets tropical prints and bold palettes—fashion-forward silhouettes with coastal soul. Just a few blocks away, The Paris Market feels like a design-lover’s daydream, filled with antique chandeliers, striped linens, French perfumes, and perfectly imperfect treasures.

Further along, Asher & Rye blends Scandinavian minimalism with Southern warmth. Owned by a local couple and named after their son and puppy, the shop brims with artisanal goods, clever objects, and thoughtfully styled furniture that invites you to linger.

To experience Savannah’s creative pulse in full, head to Starland—once industrial, now a hub for bold ideas. Begin at Sulfur Studios, home to rotating exhibitions and open artist studios. Stop into Starland Strange & Bazaar for vintage curiosities and local art with an edge, then take a breath at Flora & Fauna, a leafy haven of plants and handmade goods.

Exploring it all on a cruiser from Savannah On Wheels makes the ride as inspiring as the destination!

Nature, yes—and with a view

The charm extends beyond the city! Just 15 minutes away, Whitemarsh Island invites quiet bike rides under palm fronds. Skidaway Island State Park delivers marshland views and dolphin sightings for those willing to wander. And Tybee Island? Picture shrimp baskets by the ocean, waves warm enough to welcome you in. Savannah stays grounded in its wild edges, where surf meets sculpture and salt air carries inspiration.

Savannah offers a vibrant living reminiscence to the past—tradition becomes canvas, bold ideas the brush. Flavors get plated with style, and stories get told with a twist. You’ll find a revelation rather than a reinvention. A city fully embracing the creative energy long woven into every street, square, and story.

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Picture a serene moment by the beach: the sun, the sand, and the sweet taste of a Julie mango. This idyllic scene captures the essence of Grenada, the southernmost of the Caribbean’s Windward Islands. Known as the “Spice Island” for its abundant nutmeg and other spices production, Grenada looks back on a history as rich as its landscapes.

First inhabited by the indigenous Kalinago people, France colonized Grenada in 1649 and later came under British control after the Treaty of Paris in 1763. Gaining independence on February 7, 1974, Grenada now blends its rich history with modern charm, offering visitors a memorable experience. As Petra Roach, CEO of the Grenada Tourism Authority, notes: “Grenada is having a renaissance. Tourism is booming, and the world is discovering what we’ve always known—it’s an amazing place.”

Tranquility and local excellence

In 2018, the standout destination on the island Silversands Grand Anse opened. The resort boasts the Caribbean’s longest infinity pool and offers a tranquil blend of modern design and Grenada’s natural beauty. Its sister property, Silversands Beach House, debuted on Portici Beach and offers a minimalist aesthetic with breathtaking views. Visitors can savor panko-crusted coconut shrimp at Azzuro restaurant or enjoy sunrise views from private villas.

The newly opened Six Senses La Sagesse in St. David parish equally enticing. Two pristine beaches and a tranquil lagoon envelop this village-style resort. Thoughtful details, such as nutmeg shells sprinkled in flower beds, create a distinctly Grenadian ambiance, immersing visitors in the island’s sensory richness.

International hospitality brands got good company in driving Grenada’s rise. Local entrepreneurs are playing a pivotal role in shaping its future. At Mount Cinnamon Beach Resort, owner Barry Collymore emphasizes a 100% Caribbean staff. He also takes pride in founding the West Indies School of Hospitality in 2021. Since its launch, the school has provided 2,000 scholarships, empowering Grenadians with skills to thrive in the tourism industry. Collymore’s commitment to fostering local talent reflects the island’s broader values—preserving its cultural heritage while welcoming the world.

Celebrating Grenadian culture

Grenada’s renaissance links as much to its rich cultural traditions as to its luxurious resorts. The annual Spicemas Carnival, held each August, features the island’s most vibrant celebration. Showcasing colorful costumes, pulsating soca rhythms, and influential cultural expressions, Spicemas represents a memorable event that draws visitors from around the globe.

For food enthusiasts, the Grenada Chocolate Festival, held each May, celebrates the island’s world-class cocoa industry. Visitors can tour cocoa plantations, attend chocolate-making workshops, and savor locally produced treats while learning about the sustainable practices supporting this sweet tradition.

Visitors can immerse themselves in Grenada’s charm through a variety of activities. The Molinere Underwater Sculpture Park, a world-renowned attraction, offers a unique snorkeling and diving experience. Its submerged sculptures look truly stunning and serve as artificial reefs, supporting marine life.

For culinary adventurers, Dexter’s Restaurant provides an intimate setting where chef Dexter Burris crafts dishes inspired by Grenadian flavors. He has incorporated the restaurant into his home, offering a family-like atmosphere with balconies overlooking the lively streets below.

The St. George’s market belongs to the must visits for a more laid-back exploration. Visitors can find nutmeg—Grenada’s primary export—alongside fresh produce, handmade crafts, and spices. The Seven Sister Waterfalls or the lush spice farms, such as the Laura Herb and Spice Garden will also enchant the nature lovers among the visitors.

Sustainable Tourism and Growth

Grenada’s focus on sustainable tourism is helping preserve its natural beauty while supporting its growing appeal as a global destination. In the first quarter of 2023, Grenada welcomed 30% more visitors and expanded airline routes to enhance global accessibility. Beyond these milestones, initiatives like promoting eco-friendly resorts and supporting local agricultural practices underscore the island’s dedication to sustainability.

Grenada offers something special for every traveler-vibrant festivals, immersive culinary experiences, or breathtaking natural beauty. With its rich culture, natural beauty, and sustainable growth, Grenada offers a memorable experience.

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Have you wondered why you seem to encounter Irish culture everywhere right now? Ireland is experiencing a major moment, from cinema and theatre to television, folk music, and literature. If you need more to get convinced, listen to the Colin McEnroe podcast, where he confesses to being among the last people to notice this cultural surge.

This fascination with all things Irish may tie to Culture 2025, Ireland’s first national cultural policy framework. The initiative focuses on revitalizing Gaeltacht areas where people speak Irish, supporting the use of their native language in everyday life, and promoting traditional culture globally. The framework also aims to gain international recognition for Ireland’s unique cultural traditions while protecting and celebrating its natural habitats and biodiversity. Ireland is trending for a good reason. It is setting the stage for a thoughtful and strategic cultural renaissance that will capture the world.

Outreach is vital for Ireland, and the country is making bold moves to expand its global presence. The Minister for Foreign Affairs and Trade, along with other Government Ministers, launched ‘Global Ireland—Ireland’s Global Footprint to 2025.’’ This ambitious plan includes opening flagship hubs like Ireland House in Los Angeles, which serves as a center for diplomacy, trade, business, and cultural promotion.

Ireland is actually going further than that. Its presence in Asia-Pacific is growing, with a new flagship Ireland House open in Tokyo. At the same time, the country is strengthening its ties in North and West Africa, the Middle East, and the Gulf regions. This shift goes beyond traditional aid efforts, focusing on forging fresh partnerships and building lasting connections.

The creative boom of ‘Irishness’

When was the moment Ireland became cool? Derry Girls hit Netflix in December 2018, introducing a global audience to Northern Ireland’s ’90s pop-culture ephemera. A few months later, Sally Rooney’s Normal People arrived in the U.S. When The Banshees of Inisherin was released in 2022, a full-on Irish cultural invasion got underway. Actors Colin Farrell and Cillian Murphy returned to the spotlight, while Barry Keoghan went from art-film weirdo to pop-star boyfriend. Last year, we saw 14 Irish Oscar nominations, including Paul Mescal for Aftersun. Eve Hewson and Saoirse Ronan are dominating recently celebrated films. Call them the Craic Pack: Authors such as Anna Burns and Paul Lynch won major prizes, and singer-songwriter Hozier enjoyed great popularity. Brands got swept up, and to call yourself an Instagram baker you got to extol the virtues of Kerrygold butter!

Ayo Edibiri, an American actress from The Bear, joked about playing the donkey in Banshees of Inisherin in interviews. Internet fans claimed that she was Irish and happily ran with this gag. “It seems like a reflection of this moment where everyone loves Ireland,” says Heather Schwedel, a writer on the US politics and culture website Slate, “even this American person is pretending Irish origin.” Little Black Book, The team at THINKHOUSE explores the palpable growing energy evident around a revival of ‘Irishness’ right now.

Why people are trying to “split the ‘G’”

Everyone seems to be drinking Guinness! The beer of Irish pubs and Irish men has endeared itself to Americans eager to “split the ‘G.’” The term speaks to an online trend where drinkers gulp Guinness, hoping that the horizon between the stout and the foam falls in the middle of the “G” on a branded pint glass. It seems like everyone — the Jonas Brothers, John Cena, your cousin, has been splitting the “G.” One Boston bar told the New York Times that it increased its Guinness order by 63% from last year to meet demand.

Need a reason to visit Ireland in 2025?

Courtesy of Ireland.com, we are recommending their 25 reasons to visit Ireland in 2025, from matchmaking in February to spa life and dining. National Geographic included Cork City in their Best of the World list for 2025. Get yourself to Lough Erne in the Fermanagh Lakelands, named one of Lonely Planet’s Most Relaxing Destinations in the World for 2025. Speaking of relaxing, you can go car-free in Ireland, enjoying the wilds of Donegal, the thatched cottages of Adare, the sands of Dunmore East, and much more! 

Symrise operates in over 150 countries and celebrates its current focus on all things Irish. Comment below on how you plan to join, especially before St. Patrick’s Day!

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Embracing diversity

Ready to celebrate Hispanic and Latinx cultures? Hispanic Heritage Month (September 15 to October 15) honors those who have inspired others to achieve greatness. This month kicks off on Sunday, September 15, marking the anniversary of Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua’s independence from Spain in 1821. Mexico and Chile celebrate on September 16 and 18, and Belize followed on September 21.

The flags of Mexico, the Dominican Republic, and Cuba serve as powerful symbols during Hispanic Heritage Month. These nations represent the first independent Latin American nations. This month also pays tribute to the history, culture, and contributions of ancestors from Spain, Mexico, the Caribbean, and Central and South America.

Celebrate by attending special exhibitions and programs at museums and cultural institutions. Check out local events like concerts, parades, festivals, and art exhibits. Ready to join in the festivities? Read on to learn more!

Shaping the future together

Curious about the theme for 2024? It follows the motto “Pioneers of Change: Shaping the Future Together.” This theme honors Hispanic history and looks to the future. Hispanic Star launched a 2024 Toolkit packed with messaging, data, and activities for the month. A downloadable Children’s Toolkit in Spanish and English for younger audiences featuring five fun lessons. This year also saw the Hispanic Star AI Announcement, a webinar designed to help businesses, brands, and individuals use unified messaging to reach a wider audience.

Ways to celebrate

Wondering how to get involved? There are plenty of fun ways to celebrate! Dive into Hispanic and Latino traditions like piñatas, Día de los Muertos, and quinceañeras.  Take a virtual or local tour of La Casa Azul, Frida Kahlo’s former home, or explore the Smithsonian’s Museum of the American Latino. Gather friends and family for a game of  Lotería, Mexico’s version of Bingo. Enjoy vibrant and uplifting movies like Encanto, Coco, or Vivo!

Cultural cooking

Looking to celebrate Hispanic Heritage Month with delicious cooking? Sunset offers recipes that introduce adventurous eaters to incredible new flavors. Try the bright blend of citrus, avocado, and pumpkin seeds in a Citrus Salsa, perfect for dipping chips or tacos. Homemade Corn Tortillas or Basic Tamales offer a tasty upgrade from store-bought versions. Slow-cooker carnitas are “best eaten with a Mexican Coke.” And definitely try Fried Plantains—perfect as an appetizer, side dish, or dessert with ice cream!

Symrise has been celebrating Hispanic Heritage Month for years. Explore dedicated stories that highlight and dive deep into Latino-American culture. How will you celebrate? Share your plans below!

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Immerse yourself in the Red Island

Madagascar, an island steeped in mystique and adventure, rises from the Indian Ocean like a gem waiting to get discovered. This rugged and remote haven, the world’s fourth-largest island, captivates with otherworldly landscapes and a thrilling array of native wildlife found only here on Earth. Access to Madagascar is expanding with a new flight circuit from Masoala Forest Lodge and Madagascar Classic Collection, connecting Andasibe, Namoroka, and Masoala parks. Cruise lines like Silversea, Lindblad, Swan Hellenic, and Seabourn feature Madagascar as a premier port, offering immersive experiences in the island’s landscapes. Grab your chance to visit the Red Island!

Sustainability in an enchanted land

Madagascar’s people cherish their island’s unique biodiversity, vibrant culture, and diverse ecosystems. Sustainable tourism here boosts the economy while preserving this ecological wonder.

The island provides a haven for playful lemurs, majestic indris, acrobatic sifakas, elusive aye-ayes, cunning fossas, and colorful chameleons. With over 285 bird species, Madagascar offers a rich symphony of life. Explore eco-friendly safaris in national parks like Andasibe-Mantadia, Ranomafana, and Isalo, where lush landscapes and remarkable animals await.

Join organizations dedicated to sustainable experiences. The World Wildlife Fund offers a three-month volunteer journey that immerses you in local communities. Help improve water supplies, support reforestation, and develop income-generating activities for locals. This goes beyond a trip – It offers you a chance to connect with the people and the land.

Thrilling tours and unforgettable adventures

Adventure beckons at every turn in Madagascar. Traverse the otherworldly landscapes of Tsingy de Bemaraha, a UNESCO World Heritage site, or walk the majestic Avenue of the Baobabs. Wildlife enthusiasts will revel in the biodiversity of the Andasibe-Mantadia National Park, home to the famous indri lemur. Craving an aquatic adventure? The coral reefs of Nosy Be offer vibrant snorkeling and diving opportunities. Meanwhile, the lush rainforests of Masoala National Park promise exhilarating hikes.

Opening in August 2024, the Namoroka Tsingy Exploration Camp promises an enticing blend of amenities and adventure. Hidden within the untouched Namoroka National Park, this camp boasts seven safari-style tents. Ancient baobabs rise from jagged limestone tsingy formations, crafting a breathtaking panorama. The local lemurs, unbothered by humans, offer a rare and intimate wildlife encounter.

For coastal lovers, the Masoala Forest Lodge’s Blue Lagoon Expedition offers an exceptional experience. Kayakers navigate the stunning Antongil Bay, fringed with rainforest and mangroves, encountering migrating humpback whales and glittering schools of reef fish. The expedition culminates at a serene island campsite, delivering the perfect blend of tranquility and excitement. 

Gastronomic delights and warm hospitality

In addition, Madagascar’s culinary scene offers a delightful fusion of African, French, and Asian influences. Indulge in the island’s fresh seafood, tropical fruits, and aromatic spices, including its famous vanilla. Savor traditional dishes like Romazava, a hearty meat stew, or Ravitoto, made from cassava leaves and pork. Or try Koba, a fragrant rice and banana cake wrapped in banana leaves for a sweet treat.

Craving something sweeter? People around the globe know Madagascar vanilla as the “queen of spices”. Visit regions like Sambava and Atalaha to learn about the intricate process of cultivating and curing vanilla beans firsthand.

Treasures abound in bustling cities and serene villages

Madagascar’s artistic heritage is as captivating as its landscapes. In Antananarivo, the vibrant capital, you’ll find galleries and markets showcasing traditional Malagasy art, wood carvings, textiles, and jewelry. Make sure to visit the Analakely Market, where you’ll discover everything from fresh produce to handcrafted souvenirs.

The local music and dance, reflecting the island’s rich cultural heritage, provide an immersive experience full of local traditions for travelers curious about Malagasy traditions. Explore the Rova of Antananarivo or visit the Tsimbazaza Zoo to see Madagascar’s unique wildlife.

The coastal city of Tamatave (Toamasina) delivers a more relaxed vibe, beautiful beaches, and colonial architecture. For a taste of traditional village life, the rural highlands and coastal fishing villages offer timeless charm and thriving local customs.

The Zoma Market in Fianarantsoa, renowned for its colorful textiles and artisanal crafts, offers a unique shopping experience. Zoma also tempts shoppers with a delicious selection of locally grown vanilla.

Madagascar captivates at every turn. New conservation tourism initiatives and improved accessibility invite travelers seeking adventure, the extraordinary, and a deep connection with nature. In addition, just recently, Syrmise celebrated Madagascar’s independence and liberation, as the island forms the heart of Symrise’s vanilla inspiration and production. Symrise also partners with Unilever to protect biodiversity, support education, and ensure a positive impact on local vanilla farming communities. Are you planning to visit? Comment below!

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