Pet’s Best Friend: The Move towards Hypoallergenic Pet Shampoo

How much do you love your dog? Do you consider him or her a member of your immediate family? Our little furry friends give support, love, affection, and a healthy dose of daily humor. In addition, dogs can gauge our moods and have proven very talented in making a bad day just a little better. This adds to the many reasons why we should treat our dogs well, from food to bedding, and more than ever, bathing.

To make this a truly fun adventure for the whole family, we must observe a few things. For instance, canine skin is more fragile than human skin. Dogs possess thinner skin and hair, making it easier to collect dust, dead skin cells, and bacteria. Meaning that the commercial shampoo you purchase to bathe your pet could cause potential harm. 

In both the U.K. and the U.S., consumers expect gentleness as the first benefit of pet shampoo. In the U.K., the second expected benefit often relates to a shiny coat, while the focus in the U.S. remains on moisturizing, anti-itching, and deodorizing.

So when finding products that help pets feel their best, many hypoallergenic and hypodermic dog shampoo companies focus on pet comfort. This ranges from skin protection, soothing, anti-itching, miracle deshedding, and more. We often associate these benefits with natural ingredients, and many brands take this notion to heart.  For example, Ouai Fur Bebe shampoo created by Jen Atkins, the Kardashians’ hairstylist, contains aloe vera and rambutan seed extract. These ingredients help soothe and re-moisturize a dog’s skin. The formula is also cruelty-free, gluten-free, and paraben-free.

Dedicated, sensitive formulas and products geared toward younger dogs are essential to your pet’s wellbeing. One of the most important aspects is a tearless formula. The Boots & Barkley puppy shampoo, engineered with vitamins A and E, helps control shedding and remains paraben-free. 

And now, Symrise has put a hand (or shall we say paw?) in the ring to create a hypoallergenic pet shampoo approved by veterinarians. All formulas are maximized for performance, naturalness, and mildness. Proven to deliver incredible performances on human hair, the main ingredients also help with many pets’ sensitive skin. 

The preservation system for these shampoos stays modern—free of parabens and MIT, and with a high content of green ingredients like Hydrolite® 5 green (the ideal moisturizer ingredient). The attention to detail regarding safety and protection for pets in Symrise cosmetic ingredients should come naturally to you. Symrise stands as the only fragrance house to have developed a pet-approved methodology. 

Caring for the wellbeing of our pets continues expansion into an industry with an endless amount of growth. Companies note pets’ ongoing importance in our lives, from natural, raw foods to memory foam beds. In the U.S., over 500,000 service dogs are helping their owners. Pets can provide much-needed structure and love in our lives. Of course, every pet owner wants to act in the best interest of their four-legged companion. So, when it comes to itchy ears or smelly coats, Symrise provides the safest, most natural, and protective solution. We love our pets like family, and now the time has genuinely arrived to treat them like it. 

With the pet industry skyrocketing (the current value amounts to $99 billion as of 2020), what innovations do you expect to see next for pets?

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The Wish for Naturalness

Does this feel familiar to you? Baking- banana-bread-daily had become a comforting routine to many of us. Now that we have left the quarantine stage, our interest in cooking and baking continues to grow. Globally, the pandemic influenced a whole new meal-prep trend—with more and more people cooking at home. Most of us have significantly heightened our concern regarding food ingredients, from formulation to production. While the last year has brought many challenges, we create opportunities (and even new hobbies!) out of obstacles. 

This perfectly summarizes the significant shifts the year 2020 heralded as traditional ways of living were entirely upended by the global Covid-19 pandemic. After almost two years of living through different new normals, adapted behaviors have become the current norms. With the hope of a post (or managed) pandemic world on the horizon, people are relooking at their values—finding the silver lining in challenges and exploring new interests.  

Health as a Top Priority

With that being said, a focus on all things natural stands top of mind for moving forward. While COVID-19 brings light to concerns, the emphasis on health continues to guide many consumers. We notice what we put into our bodies and how it affects us. Natural ingredients and taste help us feel confident and assured that we are making the best health decisions.  

At Symrise, we have understood this and always focus on providing technology combined with the ideals of nature. This way, we are addressing the demand for natural food that has grown significantly. So, allow us to introduce the code of nature Symrise’s global taste solution platform, which unlocks and amplifies the authentic taste of nature. A commitment to signature taste solutions made with the best of nature. 

The Symrise Promise

Symrise truly understands and creates natural and holistic flavorings and products by acting as a consumer-driven company. Analyzing consumer trends and developing natural taste experiences that consumers will love confirm we pursue the right track with our code of nature experience. Additionally, Symrise understands that to get the best ingredients, responsibly and sustainably sourced raw materials matter. As a result, we can provide natural tastes with unique flavor profiles by using our exclusive technologies and gentle preparation methods.

Does it come as a surprise to you that consumers accept long lists of ingredients as long as they can follow them (with emphasis on understanding them)? With this knowledge, Symrise’s all-encompassing code of nature approach supports food and beverage manufacturers in creating labels that consumers understand and trust—showing that pure ingredients genuinely make a difference.  

As in tomato sauce used for pasta dishes, for instance, the citrus fruit in your lemonade sipped on a hot summer’s day. Because more than ever, consumers want fresh ingredients at the center of all food purchases. In addition, they focus on food quality, and the maker occupies many consumers’ minds. That is why today, many of us consider food more than a mere fuel to propel them. Instead, we see it as knowledge, awareness, and a greater understanding of different cultures. And we have learned to appreciate better the process that comes with preparing a meal. As a result of COVID-19, consumers look for health-conscious foods and seek products that support a healthy lifestyle, with naturalness providing a key ingredient in all of this. 

What natural ingredients do you like to include when cooking? Let us know in the comments!

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