Did you realize the role collagen plays in everything from structure to stamina?

Grand View Research projects the global collagen market to reach $18.7 billion by 2030, with a CAGR of 11.3%. Collagen has been trending in food, beverage, and beauty products. Tastewise reported that social conversations about collagen have increased by 7% over the past year. Curious about the latest collagen applications to support your health? Read on!

Collagen & protein hand-in-hand

The collagen market brims with activity. Vital Proteins recently decided to serve up collagen at the U.S. Open! The Nestlé Health Science-owned brand showcased a Collagen & Protein Shake as the tennis championship’s first-ever “Official Collagen Partner.” With 30 grams of protein and 10 grams of collagen peptides per serving, the shake demonstrates the complementary relationship between collagen and protein. In fact, the latest collagen launches feature protein. Urban Remedy introduced two organic, high-protein collagen meal-replacement shakes formulated with organic bovine grass-fed collagen peptides. While both the Chocolate and Vanilla Organic Protein Collagen Shakes include 10 g of organic collagen, they also offer 30 and 28 g of protein, respectively. Refuel Protein Bar has joined the LTH portfolio of collagen-rich products. Per the brand, this “replenishing and energizing bar” provides 15 g of protein, dairy-free grass-fed collagen, and pea protein, with no added sugar!

Unique sources of collagen

Collagen finds its way into novel delivery systems and emerges from unique sources. Post-surgery-like Skims Seamless Sculpt Face Wrap was made with a signature fabric of “collagen yarns.” Recently, Canada-based biopolymer maker 3DBioFibR Inc. closed a $3m round of equity financing for the company’s production of collagen fibers. Ashland has recently launched Collapeptyl, which reportedly offers a new chapter in collagen science by delivering a biomimetic solution that harmonizes with the skin’s natural structure. Symrise offers a selection of unique, collagen-rich ingredients for joint health, carefully produced in a French facility focused on chicken. All-in-one solutions include different types of collagen peptides, combined with chondroitin sulfate and hyaluronic acid from select edible chicken parts. These Symrise raw materials are 2.5% less carbon-emissive than those sourced from beef.

Beauty benefits and beyond

Collagen in skincare continues to capture consumer attention, both for its association with beauty benefits and also for the broader experience it offers. For example,  Biodance Bio-Collagen Real Deep Mask gets praised for its moisturizing and calming properties, with studies suggesting it may help support the skin barrier. Collagen formats are also gaining traction—sheet masks, eye patches, and creams are spotlighted across beauty media. Vogue Business’ Beauty Tracker names Collagen eye patches a leading trend. Elle spotlights the “11 Best Collagen Face Creams for Plumping Fine Lines in 2025.” Meanwhile, Harper’s Bazaar dives into the efficacy debate, featuring dermatologist insights from TikTok’s @dr.mamima on how to choose safe, effective products. To support skin condition & anti-aging, and nail beauty from within, Symrise designed Collachic. This versatile hydrolyzed chicken extract powder is composed of type I collagen peptides and can be used in many beauty formats, including capsules, hot drinks, and shots!

Joint health and mobility

According to Mintel, 64% of UK Baby Boomers (57-75) are interested and willing to pay more for functional foods and beverages that improve muscle and joint health. Symrise recently launched Chondractiv Move, a 4-in-1 collagen and rosehip formula designed for active women over 40, clinically shown to deliver significant results in menopausal women. Symrise continues to expand its science-backed collagen range, offering natural solutions that support daily wellness and the growing collagen hydration trend.

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Beauty benefits on the go

Ready to transform your skin, hair, nails, bones, and connective tissues with a powerful beauty solution? Dive in and discover the secret to a more radiant you! Collagen, an abundant protein in our bodies that decreases with age, has been on the radar for the beauty and food industries.  The Business Research Company predicts the global collagen market to reach $6.38 billion in 2023 and anticipates it to reach $10.19 billion by 2028, with a CAGR of 9.9%. Further, the Allied Market Research anticipates the global collagen drinks industry to reach $831.8 million by 2030 with a CAGR of 12.7%. The collagen beverage market is projected to hit $831.8 million by 2030 with a CAGR of 12.7%. Innovations catering to busy lifestyles include collagen-infused RTD tea, coffee, and single-serving stick packs. Grab your paper straws and explore these delicious options!

The pandemic pushed collagen innovation forward

Vogue Business interviewed some key brands chasing edible collagen beauty and believes that the pandemic had a noticeable impact on many brands. For example, Agent Nateur first launched collagen powder in 2018, and as founder Jena Covello explains, research only confirmed support for leaky gut. Covello re-launched the product as  Holi (mane) in December 2020, featuring marine collagen and pearl powder. The formula quickly became a bestseller. By April 2021, they received thousands of messages claiming the product helped with COVID-19-related hair shedding. Direct-to-consumer sales jumped from 35 percent pre-COVID to 60 percent in 2023.

A Cup of Collagen

Collagen-infused tea and coffee have just joined the health and wellness space. Pretty Taste Collagen Tea introduced two delicious flavors of their first RTD canned beverage – Peach Tea and Raspberry Tea. The drinks combine collagen peptides, natural ingredients such as carrots and black currants for color, and stevia leaf extract. With tea being associated with all things British, UK brand D’Amazonia expanded its portfolio with Beauty Tea, a hot collagen tea beverage. The groundbreaking blend includes Chinese green and white teas and collagen peptides. UK brand Bizzi offers a Matcha + Collagen blend featuring Japanese ceremonial-grade matcha, 10g of bovine collagen, vitamin C, and zinc. Are you considering yourself more of a coffee person? The brand also introduced a Coffee + Collagen Blend with Ugandan cold brew, and a variant with vanilla and turmeric.

Collagen-infused beverages and more

Tea and coffee enjoy the company of further collagen-forward beverages. Made in Japan, COUPLE 82X Sakura Collagen offers a drinkable beverage that, when paired with their 82X Sakura Placenta, doubles the potential for more robust skin structure, increased elasticity, and weight loss support. Z Natural Foods introduced Vitality Blend, a vanilla-flavored coffee creamer with seven healthy mushrooms, collagen protein, and MCT oil. Gluten-free and keto-friendly, the formula leaves out artificial colors and harmful preservatives and contains all-natural and non-GMO ingredients!

Single Serving Stick Packs

Looking for an even more convenient way to get your collagen? NOW launched Collagen Jelly Beauty Complex, jelly sticks available in Sweet Orange and Sweet Plum. Similarly, Fresh Bell offers Collagen Jelly Sticks in Mango, Pomegranate, and Tropical varieties. Dewty offers a convenient 28-day Pouch of sticks of their Peach Daily Collagen Support for Women, featuring 6400 mg of collagen with hyaluronic acid, biotin, and retinol. Need to get into fruit flavors? Check out the Furtherfood Chocolate Collagen Stick Sampler Pack! Each contains 20g of grass-fed, pasture-raised premium collagen, decadent dark chocolate, and mood-boosting reishi mushrooms. Vital Proteins offers Unflavored Collagen Sticks, a Kosher option with 10g of grass-fed, pasture-raised bovine collagen peptides for a wellness solution without added flavor. You can mix this formulation in hot or cold liquids, including water, coffee, smoothies, recipes, and more!

Symrise introduces a new collagen solution

As a firm believer in the collagen movement, Symrise introduced ProRecharge at Vitafoods Europe 2024 (May 14 to 16). The protein bar concept features a natural source of vitamin C from acerola² and Collaful, a sustainable 3-in-1 hydrolyzed solution from chicken featuring collagen, chondroitin sulfate, and hyaluronic acid. Keep collagen on your radar, and comment below which collagen-infused innovations appeal to you below!

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